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Best Customer Data Platforms (CDP) for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Data Platform (CDP) category.

In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Small Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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55 Listings in Small Business Customer Data Platform (CDP) Available

(1,262)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Insider One
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    255
    Ease of Use
    243
    Personalization
    211
    Engagement
    210
    Automation
    184
    Cons
    Learning Curve
    96
    Time-Consuming
    44
    Difficult Learning
    41
    Poor Customer Support
    40
    Integration Issues
    39
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Predictive Modeling
    Average: 8.0
    9.5
    Data Enrichment
    Average: 8.6
    9.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,531 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
255
Ease of Use
243
Personalization
211
Engagement
210
Automation
184
Cons
Learning Curve
96
Time-Consuming
44
Difficult Learning
41
Poor Customer Support
40
Integration Issues
39
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.5
Predictive Modeling
Average: 8.0
9.5
Data Enrichment
Average: 8.6
9.5
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,531 employees on LinkedIn®
(662)4.4 out of 5
Optimized for quick response
9th Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Customer.io
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Entry Level Price:Starting at $100.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • CEO
    • Product Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 57% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Customer.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    219
    Automation
    135
    Customer Support
    132
    Helpful
    129
    Features
    118
    Cons
    Learning Curve
    84
    Missing Features
    71
    Limited Features
    51
    Campaign Issues
    43
    Not Intuitive
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Customer.io features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    5.8
    Predictive Modeling
    Average: 8.0
    7.5
    Data Enrichment
    Average: 8.6
    7.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,907 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    496 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • CEO
  • Product Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 57% Small-Business
  • 36% Mid-Market
Customer.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
219
Automation
135
Customer Support
132
Helpful
129
Features
118
Cons
Learning Curve
84
Missing Features
71
Limited Features
51
Campaign Issues
43
Not Intuitive
36
Customer.io features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
5.8
Predictive Modeling
Average: 8.0
7.5
Data Enrichment
Average: 8.6
7.7
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,907 Twitter followers
LinkedIn® Page
www.linkedin.com
496 employees on LinkedIn®

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(208)4.3 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
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Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

    Users
    • Salesforce Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Data 360 (formerly Data Cloud) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    77
    Ease of Use
    52
    Easy Integration
    52
    Data Discovery
    38
    Integrations
    37
    Cons
    Learning Curve
    51
    Expensive
    42
    Difficult Learning
    35
    Complexity
    34
    Complex Setup
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Predictive Modeling
    Average: 8.0
    8.9
    Data Enrichment
    Average: 8.6
    9.1
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    577,997 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users
  • Salesforce Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 35% Enterprise
Salesforce Data 360 (formerly Data Cloud) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
77
Ease of Use
52
Easy Integration
52
Data Discovery
38
Integrations
37
Cons
Learning Curve
51
Expensive
42
Difficult Learning
35
Complexity
34
Complex Setup
32
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.8
Predictive Modeling
Average: 8.0
8.9
Data Enrichment
Average: 8.6
9.1
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
577,997 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(1,157)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 80% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    119
    Email Marketing
    101
    Integrations
    66
    Easy Integration
    62
    Easy Creation
    61
    Cons
    Expensive
    54
    Missing Features
    41
    Learning Curve
    40
    Poor Customer Support
    33
    Limited Features
    29
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Klaviyo features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Predictive Modeling
    Average: 8.0
    8.4
    Data Enrichment
    Average: 8.6
    8.3
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,718 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 80% Small-Business
  • 17% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
119
Email Marketing
101
Integrations
66
Easy Integration
62
Easy Creation
61
Cons
Expensive
54
Missing Features
41
Learning Curve
40
Poor Customer Support
33
Limited Features
29
Klaviyo features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.1
Predictive Modeling
Average: 8.0
8.4
Data Enrichment
Average: 8.6
8.3
Expandability
Average: 8.6
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,718 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
(1,130)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    277
    Customer Support
    245
    Helpful
    207
    Email Marketing
    150
    Features
    148
    Cons
    Missing Features
    85
    Learning Curve
    59
    Limited Features
    58
    Limitations
    47
    Limited Options
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dotdigital features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.0
    8.1
    Data Enrichment
    Average: 8.6
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    16,007 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    481 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 40% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
277
Customer Support
245
Helpful
207
Email Marketing
150
Features
148
Cons
Missing Features
85
Learning Curve
59
Limited Features
58
Limitations
47
Limited Options
35
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.1
Data Enrichment
Average: 8.6
8.2
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,007 Twitter followers
LinkedIn® Page
www.linkedin.com
481 employees on LinkedIn®
(329)4.8 out of 5
5th Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

    Users
    • Search Engine Optimization Executive
    • Search Engine Optimization Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • NotifyVisitors Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    145
    Helpful
    145
    Automation
    133
    Customer Engagement
    110
    Customer Support
    110
    Cons
    Learning Curve
    61
    Missing Features
    53
    Expensive
    49
    Limited Customization
    40
    Limited Features
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • NotifyVisitors features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.5
    Predictive Modeling
    Average: 8.0
    9.3
    Data Enrichment
    Average: 8.6
    9.3
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Delhi, IN
    Twitter
    @notifyvisitors
    852 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    59 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.

Users
  • Search Engine Optimization Executive
  • Search Engine Optimization Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 68% Small-Business
  • 28% Mid-Market
NotifyVisitors Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
145
Helpful
145
Automation
133
Customer Engagement
110
Customer Support
110
Cons
Learning Curve
61
Missing Features
53
Expensive
49
Limited Customization
40
Limited Features
36
NotifyVisitors features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.5
Predictive Modeling
Average: 8.0
9.3
Data Enrichment
Average: 8.6
9.3
Expandability
Average: 8.6
Seller Details
Year Founded
2011
HQ Location
Delhi, IN
Twitter
@notifyvisitors
852 Twitter followers
LinkedIn® Page
www.linkedin.com
59 employees on LinkedIn®
(729)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Customer Data Platform (CDP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    149
    Helpful
    92
    Journey Creation
    92
    Customer Support
    88
    Analytics
    85
    Cons
    Missing Features
    56
    Learning Curve
    44
    Slow Performance
    42
    Poor Customer Support
    41
    Limited Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.0
    8.3
    Data Enrichment
    Average: 8.6
    8.2
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,103 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    386 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 28% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
149
Helpful
92
Journey Creation
92
Customer Support
88
Analytics
85
Cons
Missing Features
56
Learning Curve
44
Slow Performance
42
Poor Customer Support
41
Limited Features
35
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.2
Expandability
Average: 8.6
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,103 Twitter followers
LinkedIn® Page
www.linkedin.com
386 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and o

    Users
    No information available
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 89% Small-Business
    • 8% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Brevo Customer Data Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Customer Support
    16
    Email Marketing
    15
    Automation Efficiency
    13
    Easy Setup
    12
    Cons
    Expensive
    5
    Learning Curve
    5
    Missing Features
    5
    Not Intuitive
    4
    Slow Performance
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Brevo Customer Data Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Predictive Modeling
    Average: 8.0
    8.6
    Data Enrichment
    Average: 8.6
    8.6
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    16,058 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    863 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and o

Users
No information available
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 89% Small-Business
  • 8% Mid-Market
Brevo Customer Data Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Customer Support
16
Email Marketing
15
Automation Efficiency
13
Easy Setup
12
Cons
Expensive
5
Learning Curve
5
Missing Features
5
Not Intuitive
4
Slow Performance
4
Brevo Customer Data Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.1
Predictive Modeling
Average: 8.0
8.6
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
16,058 Twitter followers
LinkedIn® Page
www.linkedin.com
863 employees on LinkedIn®
(882)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

    Users
    • Customer Success Manager
    • Head of Customer Success
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Planhat Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    240
    Customer Support
    167
    Helpful
    116
    Customization
    114
    Efficiency
    108
    Cons
    Learning Curve
    115
    Complexity
    79
    Steep Learning Curve
    64
    Integration Issues
    62
    Missing Features
    59
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Planhat features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    6.5
    Predictive Modeling
    Average: 8.0
    8.2
    Data Enrichment
    Average: 8.6
    8.4
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Planhat
    Company Website
    Year Founded
    2015
    HQ Location
    Stockholm, Stockholm County
    Twitter
    @Planhat
    1,053 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    213 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Planhat is a customer platform that provides software and services to help organizations grow lifelong customers. Our platform powers sales, service and customer success products that scale with our c

Users
  • Customer Success Manager
  • Head of Customer Success
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Mid-Market
  • 32% Small-Business
Planhat Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
240
Customer Support
167
Helpful
116
Customization
114
Efficiency
108
Cons
Learning Curve
115
Complexity
79
Steep Learning Curve
64
Integration Issues
62
Missing Features
59
Planhat features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
6.5
Predictive Modeling
Average: 8.0
8.2
Data Enrichment
Average: 8.6
8.4
Expandability
Average: 8.6
Seller Details
Seller
Planhat
Company Website
Year Founded
2015
HQ Location
Stockholm, Stockholm County
Twitter
@Planhat
1,053 Twitter followers
LinkedIn® Page
www.linkedin.com
213 employees on LinkedIn®
(408)4.3 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

    Users
    • Web Analyst
    Industries
    • Retail
    • Financial Services
    Market Segment
    • 50% Enterprise
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Tealium Customer Data Hub is a platform that unifies customer data from multiple sources into a single profile in real time.
    • Users frequently mention the platform's extensive integration capabilities, real-time data processing, and the ability to create detailed audience profiles for improved personalization and campaign performance.
    • Users experienced a steep learning curve during initial setup, complexity in navigating advanced features, and high costs, especially for smaller businesses or startups.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Tealium Customer Data Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    49
    Data Management
    45
    Integrations
    43
    Easy Integration
    38
    Real-Time Processing
    38
    Cons
    Learning Curve
    48
    Difficult Learning
    34
    Complexity
    28
    Difficult Setup
    26
    Steep Learning Curve
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Tealium Customer Data Hub features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    7.0
    Predictive Modeling
    Average: 8.0
    8.3
    Data Enrichment
    Average: 8.6
    8.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tealium
    Company Website
    Year Founded
    2011
    HQ Location
    San Diego, CA
    Twitter
    @tealium
    4,746 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    569 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

Users
  • Web Analyst
Industries
  • Retail
  • Financial Services
Market Segment
  • 50% Enterprise
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Tealium Customer Data Hub is a platform that unifies customer data from multiple sources into a single profile in real time.
  • Users frequently mention the platform's extensive integration capabilities, real-time data processing, and the ability to create detailed audience profiles for improved personalization and campaign performance.
  • Users experienced a steep learning curve during initial setup, complexity in navigating advanced features, and high costs, especially for smaller businesses or startups.
Tealium Customer Data Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
49
Data Management
45
Integrations
43
Easy Integration
38
Real-Time Processing
38
Cons
Learning Curve
48
Difficult Learning
34
Complexity
28
Difficult Setup
26
Steep Learning Curve
23
Tealium Customer Data Hub features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.0
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.5
Expandability
Average: 8.6
Seller Details
Seller
Tealium
Company Website
Year Founded
2011
HQ Location
San Diego, CA
Twitter
@tealium
4,746 Twitter followers
LinkedIn® Page
www.linkedin.com
569 employees on LinkedIn®
(269)4.9 out of 5
Optimized for quick response
2nd Easiest To Use in Customer Data Platform (CDP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Apparel & Fashion
    • Retail
    Market Segment
    • 62% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ContactPigeon Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Automation Efficiency
    67
    Automation
    62
    Customer Engagement
    47
    Ease of Use
    42
    Email Marketing
    42
    Cons
    Learning Curve
    13
    Slow Performance
    12
    Slow Loading
    10
    Delay Issues
    9
    Delays
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ContactPigeon features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Predictive Modeling
    Average: 8.0
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Athens, Greece
    Twitter
    @ContactPigeon
    458 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    30 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to s

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Apparel & Fashion
  • Retail
Market Segment
  • 62% Small-Business
  • 33% Mid-Market
ContactPigeon Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Automation Efficiency
67
Automation
62
Customer Engagement
47
Ease of Use
42
Email Marketing
42
Cons
Learning Curve
13
Slow Performance
12
Slow Loading
10
Delay Issues
9
Delays
9
ContactPigeon features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.0
0.0
No information available
0.0
No information available
Seller Details
Company Website
Year Founded
2014
HQ Location
Athens, Greece
Twitter
@ContactPigeon
458 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
(563)4.5 out of 5
View top Consulting Services for Twilio Segment
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Entry Level Price:$120 Per month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 42% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Twilio Segment Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Easy Integration
    5
    Easy Integrations
    5
    Integration Capabilities
    5
    Ease of Use
    4
    Integrations
    4
    Cons
    Expensive
    5
    Pricing Issues
    3
    Learning Curve
    2
    Poor Customer Support
    2
    Poor Interface Design
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Twilio Segment features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    6.9
    Predictive Modeling
    Average: 8.0
    8.5
    Data Enrichment
    Average: 8.6
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Twilio
    Year Founded
    2008
    HQ Location
    San Francisco, CA
    Twitter
    @twilio
    81,529 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    6,534 employees on LinkedIn®
    Ownership
    NYSE: TWLO
Product Description
How are these determined?Information
This description is provided by the seller.

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 42% Small-Business
Twilio Segment Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Easy Integration
5
Easy Integrations
5
Integration Capabilities
5
Ease of Use
4
Integrations
4
Cons
Expensive
5
Pricing Issues
3
Learning Curve
2
Poor Customer Support
2
Poor Interface Design
2
Twilio Segment features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Seller
Twilio
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@twilio
81,529 Twitter followers
LinkedIn® Page
www.linkedin.com
6,534 employees on LinkedIn®
Ownership
NYSE: TWLO
(112)4.2 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

    Users
    No information available
    Industries
    • Financial Services
    • Computer Software
    Market Segment
    • 32% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Real-Time CDP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Management
    42
    Personalization
    35
    Ease of Use
    34
    Integrations
    28
    Data Segmentation
    27
    Cons
    Learning Curve
    40
    Complex Setup
    25
    Difficult Setup
    24
    Expensive
    24
    Steep Learning Curve
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Real-Time CDP features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Predictive Modeling
    Average: 8.0
    8.3
    Data Enrichment
    Average: 8.6
    8.0
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,202 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

Users
No information available
Industries
  • Financial Services
  • Computer Software
Market Segment
  • 32% Enterprise
  • 31% Small-Business
Adobe Real-Time CDP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Management
42
Personalization
35
Ease of Use
34
Integrations
28
Data Segmentation
27
Cons
Learning Curve
40
Complex Setup
25
Difficult Setup
24
Expensive
24
Steep Learning Curve
16
Adobe Real-Time CDP features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.0
Expandability
Average: 8.6
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,202 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(234)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Gambling & Casinos
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimove Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Customer Support
    52
    Helpful
    41
    Analytics
    40
    Segmentation
    34
    Cons
    Learning Curve
    18
    Slow Performance
    16
    Campaign Issues
    13
    Missing Features
    13
    Slow Loading
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Predictive Modeling
    Average: 8.0
    8.5
    Data Enrichment
    Average: 8.6
    8.5
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Optimove
    Company Website
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,509 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    589 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Gambling & Casinos
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 31% Small-Business
Optimove Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Customer Support
52
Helpful
41
Analytics
40
Segmentation
34
Cons
Learning Curve
18
Slow Performance
16
Campaign Issues
13
Missing Features
13
Slow Loading
12
Optimove features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.7
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.5
Expandability
Average: 8.6
Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,509 Twitter followers
LinkedIn® Page
www.linkedin.com
589 employees on LinkedIn®
(729)4.6 out of 5
Optimized for quick response
14th Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Bloomreach
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Data Analyst
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 49% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a platform that combines metrics, content sources, and webhooks to offer personalized content and product recommendations based on real user behavior.
    • Reviewers like the powerful personalization features of Bloomreach, its ability to scale well for growing teams, and its straightforward initial setup with clear documentation.
    • Users experienced a steep learning curve, especially for new users, and found some of the advanced personalization and merchandising features difficult to fully understand.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    96
    Customer Support
    88
    Helpful
    87
    Features
    85
    Customer Engagement
    67
    Cons
    Learning Curve
    77
    Limited Features
    53
    Learning Difficulty
    52
    Missing Features
    49
    Difficult Learning
    40
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    7.8
    Predictive Modeling
    Average: 8.0
    8.6
    Data Enrichment
    Average: 8.6
    8.7
    Expandability
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,456 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,105 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Data Analyst
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 49% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a platform that combines metrics, content sources, and webhooks to offer personalized content and product recommendations based on real user behavior.
  • Reviewers like the powerful personalization features of Bloomreach, its ability to scale well for growing teams, and its straightforward initial setup with clear documentation.
  • Users experienced a steep learning curve, especially for new users, and found some of the advanced personalization and merchandising features difficult to fully understand.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
96
Customer Support
88
Helpful
87
Features
85
Customer Engagement
67
Cons
Learning Curve
77
Limited Features
53
Learning Difficulty
52
Missing Features
49
Difficult Learning
40
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.6
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,456 Twitter followers
LinkedIn® Page
www.linkedin.com
1,105 employees on LinkedIn®