Best Enterprise Customer Data Platforms (CDP)

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Data Platform (CDP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Customer Data Platform (CDP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Customer Data Platform (CDP) category.

In addition to qualifying for inclusion in the Customer Data Platforms (CDP) category, to qualify for inclusion in the Enterprise Business Customer Data Platforms (CDP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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38 Listings in Enterprise Customer Data Platforms (CDP) Available

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Salesforce Data 360 (formerly Data Cloud)
(210)4.3 out of 5
Entry Level Price:$500.00
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
OverviewPros and Cons
Product Description

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users: Salesforce Developer · Industries: Information Technology and Services, Computer Software · Market Segment: 41% Mid-Market, 35% Enterprise
Pros and ConsUser Satisfaction
ProsPlatform Integration, Ease of Use, Easy Integration, Data Discovery, Integrations
ConsLearning Curve, Expensive, Difficult Learning, Complexity, Complex Setup
User SatisfactionSeller Details
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.9
Predictive Modeling
Average: 8.0
8.9
Data Enrichment
Average: 8.6
9.2
Expandability
Average: 8.6
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,771 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
Insider One
(1,347)4.8 out of 5
1st Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Insider One
OverviewPros and Cons
Product Description

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users: Digital Marketing Specialist, Marketing Manager · Industries: Retail, Apparel & Fashion · Market Segment: 46% Mid-Market, 28% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Engagement, Personalization, Engagement, Customer Support
ConsLearning Curve, Difficult Learning, Time-Consuming, High Learning Curve, Integration Issues
User SatisfactionSeller Details
Insider One features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.4
Predictive Modeling
Average: 8.0
9.5
Data Enrichment
Average: 8.6
9.5
Expandability
Average: 8.6
Seller Details
Seller
Insider One
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,525 employees on LinkedIn®
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GrowthLoop
(106)4.7 out of 5
6th Easiest To Use in Customer Data Platform (CDP) software
OverviewPros and Cons
Product Description

GrowthLoop is a Compound Marketing Engine. It drives compound marketing growth by accelerating the marketing cycle, using Agentic AI powered by your first-party data. It accelerates today’s sl

Industries: Sports, Marketing and Advertising · Market Segment: 60% Enterprise, 32% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Features, Easy Integration, Marketing Personalization
ConsSlow Performance, Learning Curve, UX Improvement, Data Management, Error Reporting
User SatisfactionSeller Details
GrowthLoop features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.0
8.4
Data Enrichment
Average: 8.6
8.8
Expandability
Average: 8.6
Seller Details
Seller
GrowthLoop (Flywheel Software)
Company Website
Year Founded
2015
HQ Location
San Francisco, US
Twitter
@growthloop
68 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
Bloomreach
(751)4.6 out of 5
Entry Level Price:Contact Us
13th Easiest To Use in Customer Data Platform (CDP) software
View top Consulting Services for Bloomreach
OverviewPros and Cons
Product Description

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users: CRM Manager, Marketing Manager · Industries: Retail, Marketing and Advertising · Market Segment: 49% Mid-Market, 28% Small-Business
User Sentiment

Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team. Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.

Pros and ConsUser Satisfaction
ProsEase of Use, Features, Helpful, Customer Support, Customer Engagement
ConsLearning Curve, Learning Difficulty, Missing Features, Limited Features, Difficult Learning
User SatisfactionSeller Details
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.6
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,416 Twitter followers
LinkedIn® Page
www.linkedin.com
1,124 employees on LinkedIn®
Adobe Real-Time CDP
(127)4.2 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Adobe Real-Time CDP
OverviewPros and Cons
Product Description

Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at t

Industries: Financial Services, Computer Software · Market Segment: 31% Enterprise, 31% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Personalization, Data Management, Data Insights, Integrations
ConsLearning Curve, Complex Setup, Difficult Setup, Expensive, Steep Learning Curve
User SatisfactionSeller Details
Adobe Real-Time CDP features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
8.3
Predictive Modeling
Average: 8.0
8.4
Data Enrichment
Average: 8.6
8.0
Expandability
Average: 8.6
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
956,790 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Zeta Marketing Platform
(93)4.1 out of 5
View top Consulting Services for Zeta Marketing Platform
OverviewPros and Cons
Product Description

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain custom

Industries: Marketing and Advertising, Automotive · Market Segment: 43% Mid-Market, 37% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Features, Helpful, Performance Results
ConsLearning Curve, Campaign Issues, Missing Features, Complex Usability, Poor Usability
User SatisfactionSeller Details
Zeta Marketing Platform features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.0
6.9
Predictive Modeling
Average: 8.0
7.5
Data Enrichment
Average: 8.6
7.5
Expandability
Average: 8.6
Seller Details
Seller
Zeta Global
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@ZetaGlobal
16,350 Twitter followers
LinkedIn® Page
www.linkedin.com
2,760 employees on LinkedIn®
Zeotap CDP
(59)4.4 out of 5
OverviewPros and Cons
Product Description

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connector

Industries: Marketing and Advertising, Consumer Goods · Market Segment: 47% Enterprise, 27% Small-Business
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Customer Engagement, User Identification, User Interface
ConsData Management, Limited Functionality, Poor Usability, Bugs, Data Discovery
User SatisfactionSeller Details
Zeotap CDP features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.0
Predictive Modeling
Average: 8.0
8.6
Data Enrichment
Average: 8.6
8.1
Expandability
Average: 8.6
Seller Details
Seller
Zeotap
Year Founded
2014
HQ Location
Berlin, Berlin
Twitter
@zeotap
1,953 Twitter followers
LinkedIn® Page
www.linkedin.com
175 employees on LinkedIn®
Tealium Customer Data Hub
(420)4.3 out of 5
OverviewPros and Cons
Product Description

The Tealium Customer Data Hub (CDH) is a sophisticated customer data management solution designed to facilitate real-time connections among customer engagement data across an organization. By integrat

Users: Web Analyst · Industries: Retail, Financial Services · Market Segment: 49% Enterprise, 29% Mid-Market
User Sentiment

Reviewers frequently mention the platform's extensive integration capabilities, real-time data processing, and flexibility in building customer profiles as standout features. Users experienced a steep learning curve, complexity in initial setup, and occasional performance issues when handling large volumes of data.

Pros and ConsUser Satisfaction
ProsEase of Use, Data Management, Integrations, Real-Time Processing, Easy Integration
ConsLearning Curve, Difficult Learning, Complexity, Learning Difficulty, Steep Learning Curve
User SatisfactionSeller Details
Tealium Customer Data Hub features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.0
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.6
Expandability
Average: 8.6
Seller Details
Seller
Tealium
Company Website
Year Founded
2011
HQ Location
San Diego, CA
Twitter
@tealium
4,742 Twitter followers
LinkedIn® Page
www.linkedin.com
579 employees on LinkedIn®
Treasure Data Customer Data Platform
(164)4.5 out of 5
Free trial available
OverviewPros and Cons
Product Description

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch an

Users: Data Engineer · Industries: Marketing and Advertising, Food & Beverages · Market Segment: 40% Enterprise, 36% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Integration, Integrations, Customer Support, Platform Integration
ConsTechnical Expertise Required, Learning Curve, Difficult Learning, Poor Support Services, Expensive
User SatisfactionSeller Details
Treasure Data Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.7
Expandability
Average: 8.6
Seller Details
Seller
Treasure Data
Company Website
Year Founded
2011
HQ Location
Mountain View, CA
Twitter
@treasuredata
7,908 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
SAP Customer Data Platform
(56)4.4 out of 5
View top Consulting Services for SAP Customer Data Platform
OverviewPros and Cons
Product Description

SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office

Industries: Information Technology and Services, Computer Software · Market Segment: 50% Enterprise, 39% Mid-Market
Pros and ConsUser Satisfaction
ProsAnalytics, Collaboration, Ease of Use, Integrations, Simple
ConsComplex Setup, Expensive, High Licensing Costs, Integration Issues, Limited Features
User SatisfactionSeller Details
SAP Customer Data Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
Predictive Modeling
Average: 8.0
9.3
Data Enrichment
Average: 8.6
9.1
Expandability
Average: 8.6
Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
297,192 Twitter followers
LinkedIn® Page
www.linkedin.com
138,451 employees on LinkedIn®
Ownership
NYSE:SAP
mParticle by Rokt
(175)4.4 out of 5
OverviewPros and Cons
Product Description

mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-co

Users: Product Manager, Data Analyst · Industries: Financial Services, Information Technology and Services · Market Segment: 53% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Customer Support, User Interface, Automation Efficiency
ConsComplexity, Learning Curve, Complex Configuration, Complexity Issues, Difficult Setup
User SatisfactionSeller Details
mParticle by Rokt features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.0
Predictive Modeling
Average: 8.0
8.2
Data Enrichment
Average: 8.6
8.8
Expandability
Average: 8.6
Seller Details
Seller
ROKT
Company Website
Year Founded
2012
HQ Location
New York, US
Twitter
@ROKT
1,120 Twitter followers
LinkedIn® Page
www.linkedin.com
771 employees on LinkedIn®
Optimove
(235)4.6 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. P

Users: CRM Manager, CRM Specialist · Industries: Gambling & Casinos, Marketing and Advertising · Market Segment: 51% Mid-Market, 31% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Analytics, Segmentation
ConsLearning Curve, Slow Performance, Campaign Issues, Missing Features, Data Management
User SatisfactionSeller Details
Optimove features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.7
Predictive Modeling
Average: 8.0
8.5
Data Enrichment
Average: 8.6
8.5
Expandability
Average: 8.6
Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,489 Twitter followers
LinkedIn® Page
www.linkedin.com
586 employees on LinkedIn®
Amperity
(53)4.4 out of 5
OverviewPros and Cons
Product Description

With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy comp

Industries: Retail, Apparel & Fashion · Market Segment: 45% Enterprise, 36% Mid-Market
Pros and ConsUser Satisfaction
ProsAnalytics Expertise, Data Accuracy, Ease of Use, Platform Integration, AI Technology
ConsAccess Control, Difficult Learning, Expensive, Learning Curve, Poor Support
User SatisfactionSeller Details
Amperity features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
7.6
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.5
Expandability
Average: 8.6
Seller Details
Seller
Amperity
Company Website
Year Founded
2016
HQ Location
Seattle, Washington
Twitter
@amperity
1,315 Twitter followers
LinkedIn® Page
www.linkedin.com
310 employees on LinkedIn®
WebEngage
(745)4.5 out of 5
7th Easiest To Use in Customer Data Platform (CDP) software
OverviewPros and Cons
Product Description

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users: Product Manager, Digital Marketing Manager · Industries: Financial Services, Education Management · Market Segment: 55% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Journey Creation, Analytics, Customer Support
ConsLearning Curve, Slow Performance, Missing Features, Poor Customer Support, Time-Consuming
User SatisfactionSeller Details
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.8
Predictive Modeling
Average: 8.0
8.3
Data Enrichment
Average: 8.6
8.2
Expandability
Average: 8.6
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,083 Twitter followers
LinkedIn® Page
www.linkedin.com
373 employees on LinkedIn®
Fullstory
(1,047)4.5 out of 5
Free trial available
OverviewPros and Cons
Product Description

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users: Product Manager, Senior Product Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 44% Mid-Market, 38% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Customer Support, Helpful, Data Analytics
ConsLearning Curve, Limitations, Difficulty, Missing Features, Limited Features
User SatisfactionSeller Details
Fullstory features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
6.8
Predictive Modeling
Average: 8.0
7.4
Data Enrichment
Average: 8.6
7.7
Expandability
Average: 8.6
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,901 Twitter followers
LinkedIn® Page
www.linkedin.com
568 employees on LinkedIn®
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38 Listings in Enterprise Customer Data Platforms (CDP) Available

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