Best CRM Software for Small Business

How Many CRM Software Products Does G2 Track?

Total Products under this Category: 3,103

Category Stats (Nov 2026)

  • Average Rating: 4.42/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: HelloGrowthCRM (+29.64%) - Among all products in this category, HelloGrowthCRM recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank CRM Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 134,400+ Authentic Reviews
  • 3,103+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for CRM Software

G2 Grid® for CRM Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, HubSpot Sales Hub, monday CRM, Pipedrive, Bigin by Zoho CRM, Close, ActiveCampaign, and Attio.

Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=monday-crm&focus%5B%5D=pipedrive&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=close&focus%5B%5D=activecampaign&focus%5B%5D=attio&segment=small-business)

Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 26,317

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How Do G2 Users Rate Salesforce Sales Cloud?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.8/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Salesforce Sales Cloud?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 34% Large

What Do G2 Reviewers Say About Salesforce Sales Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find it intuitive and easy to navigate, helping sales teams handle daily tasks with less effort.
  • Users value time savings and efficiency, reducing repetitive work and freeing sales teams to focus on selling and customers.
  • Users value the flexible customization that lets them tailor workflows, fields, and sales processes to fit their business needs.
  • Users value the smooth integrations with Salesforce products, third-party apps, and business systems, connecting tools and data across platforms.
  • Users value its broad, ready-to-use CRM features, which cover essential sales needs and support business operations.
Cons
  • Users find the pricing high, with licensing, add-ons, and scaling increasing costs, especially for smaller teams.
  • Users find the learning curve steep, especially for new and less-technical users.
  • Users find the interface cluttered, clunky, and often unintuitive to navigate.
  • Users say initial setup and implementation can be complex and time-consuming, sometimes requiring outside help.
  • Users find the platform complex and overwhelming, especially when learning or configuring workflows.

What Are Recent G2 Reviews of Salesforce Sales Cloud?

What Are G2 Users Discussing About Salesforce Sales Cloud?

HubSpot Sales Hub

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system. Key Capabilities Sales Engagement Tools: Sales Hub provides email tracking, meeting scheduling, document sharing, and communication templates that streamline prospect interactions and eliminate administrative friction in the sales process. AI-Powered Productivity: The platform includes AI features that automate repetitive tasks, suggest next actions based on deal context, and surface relevant customer insights, helping representatives focus on selling rather than administrative work. Unified Customer View: Because all customer data, communication history, and deal information exists within the Smart CRM, sales representatives see complete context without toggling between systems. This includes visibility into marketing interactions, service tickets, and prior sales conversations. Workflow Automation: Sales Hub automates routine sales processes, ensuring consistent execution without manual coordination. Sales Hub vs. Alternatives: Unlike legacy CRM systems functioning primarily as databases requiring extensive customization, Sales Hub includes engagement tools, automation, and AI capabilities as native features rather than add-ons requiring integration. This eliminates the complexity of purchasing separate tools for email tracking, meeting scheduling, document management, and sales analytics. Sales Hub's intuitive interface reduces training time for new team members compared to traditional sales platforms requiring extensive technical knowledge. Teams benefit from fast onboarding, seamless alignment through shared data visibility, and flexible scaling. Who Should Use Sales Hub Sales Hub serves growing sales teams needing to increase productivity without adding headcount, sales representatives requiring complete customer context during buyer conversations, and sales leaders seeking pipeline visibility through unified reporting. The platform scales from small sales teams to enterprise organizations. Outcome Sales Hub helps teams sell smarter, not harder, enabling reps to get richer context and better insights at every step of the buyer journey.

Average Rating: 4.4/5.0

Total Reviews: 13,769

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How Do G2 Users Rate HubSpot Sales Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.7/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.6/10 (Category avg: 8.7/10)

Who Is the Company Behind HubSpot Sales Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Small, 35% Medium

What Do G2 Reviewers Say About HubSpot Sales Hub?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and manage daily sales work with ease.
  • Users value the time savings and reduced manual work, freeing them to focus on customer relationships and closing deals.
  • Users value the seamless integrations with HubSpot and other business tools, which help connect their workflows and keep information synchronized.
  • Users find setup straightforward and easy, helping teams get started quickly.
  • Users like the structure and organization that help teams manage sales workflows consistently and keep the process clear and connected.
Cons
  • Users find the pricing high, with costs rising as teams add users or advanced features.
  • Users find advanced features like automation, reporting, and customization restricted to higher-priced plans, with upgrades sometimes feeling costly.
  • Users find reporting limited and rigid, custom reports difficult to build, and some metrics or results inconsistent.
  • Users find the interface cluttered and unintuitive, making features and information difficult to locate and navigation confusing.
  • Users find customization restrictive and often complex, especially when tailoring records, properties, and views to specific business needs.

What Are Recent G2 Reviews of HubSpot Sales Hub?

What Are G2 Users Discussing About HubSpot Sales Hub?

monday CRM

The only AI-first CRM your team will love monday CRM is the AI-powered CRM built for speed, visibility, and simplicity — empowering revenue teams to move faster, forecast better, and never miss a deal. It’s easy to set up, requires no coding, and adapts to any workflow so teams can get started fast and focus on selling. From lead capture to post-sale handoff: your tools, data, and teams stay aligned in one connected, intuitive workspace. With built-in AI and code-free automations, monday CRM doesn’t just help you manage work — it does the work for you. AI sales agents identify and qualify leads, the AI Notetaker summarizes calls and suggests next steps, and automations handle updates, follow-ups, and data entry, reducing manual work across the board. From pipelines and dashboards to emails, docs, and customer conversations, your entire revenue process runs on one unified platform. Sellers get clarity to close, and leaders get the real-time insights they need to forecast with confidence. And with monday campaigns, marketing and sales teams can plan, launch, and optimize branded email campaigns directly from their CRM without the need for integrations or extra tools. Key features Simple no-code setup Custom dashboards and reporting AI sales agents AI Notetaker Deal insights and prioritization No-code automations Sequences and mass emails monday campaigns Shared inbox Mobile app Lead enrichment Quotes and invoices 500+ integrations

Average Rating: 4.5/5.0

Total Reviews: 1,935

How Do G2 Users Rate monday CRM?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.8/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind monday CRM?

  • Seller: monday.com
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Tel Aviv
  • LinkedIn® Page: www.linkedin.com
    10,589 employees on LinkedIn®
  • Ownership: NASDAQ: MNDY

Who Uses This Product?

  • Who Uses This: Project Manager, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 74% Small, 23% Medium

What Do G2 Reviewers Say About monday CRM?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of monday.com CRM, finding it well-organized and efficient for managing tasks.
  • Users value the seamless integrations offered by monday CRM, enhancing workflow connectivity and team collaboration.
  • Users value the automation features in monday CRM, as they greatly enhance efficiency and streamline workflows.
  • Users appreciate the customizability of monday CRM, allowing tailored workflows and automation for specific team needs.
  • Users value the customizability and automation of monday CRM, enhancing collaboration and streamlining project management effectively.
Cons
  • Users find the learning curve steep due to the clunky setup and overwhelming options in monday CRM.
  • Users feel that the missing features hinder the overall functionality and integration capabilities of monday CRM.
  • Users find that limited features hinder the flexibility and effectiveness of monday CRM in meeting their needs.
  • Users feel that there is limited customization in Monday CRM, particularly for integrations and advanced reporting options.
  • Users experience integration issues with monday CRM, finding third-party connections and initial setup complex and challenging.

What Are Recent G2 Reviews of monday CRM?

What Are G2 Users Discussing About monday CRM?

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Pipedrive

What is Pipedrive? Pipedrive is a sales CRM for small and medium-sized businesses, built around how salespeople actually work. It brings pipelines, customer context, sales automation, reporting, and AI into one easy-to-use system, without the cost or complexity of an enterprise platform. Reps see what needs attention, prepare for conversations, and follow through. Managers get a shared view of what’s moving, what’s stuck, and where to help. Pipedrive is built by salespeople and used by more than 100,000 companies worldwide. It treats sales as a craft: listening closely, reading the room, and earning trust one conversation at a time. Pipedrive’s approach to AI is to support salespeople, not replace them. Its AI takes on more of the work around selling, while people bring the judgment, empathy, and relationships. 🧑🏽‍💼 Who should use Pipedrive? - Sales reps managing multiple deals at once who want to see which deals need attention without digging through records. - Sales managers building a consistent process across the team and spotting stalled deals early. - Small and mid-sized teams that want an AI CRM that people actually use every day. - Businesses outgrowing spreadsheets or a basic CRM that want pipelines and workflows that scale with them. 💳 Is there a free trial? Yes. Pipedrive offers a free 14-day trial, no credit card required. KEY FEATURES ✅ Pipeline management and sales automation Pipedrive’s visual pipelines show where deals stand and what needs attention. Teams can customize stages, fields, and workflows around how they actually sell. Contacts, emails, and deal history stay connected, so picking up a conversation doesn’t start with a search through five tabs. Email sync, reminders, and automation keep follow-ups on track and repetitive tasks off the to-do list. More than 500 Marketplace integrations connect Pipedrive with other business tools. ✅ Reporting and revenue forecasting Pipedrive’s shared dashboards, customizable reports, and revenue forecasting help managers see what’s working, where deals are slowing down, and who could use support. ✅ Pipedrive Nova: AI meeting intelligence inside the CRM Pipedrive Nova is AI meeting intelligence built into Pipedrive, working around every sales conversation. Before a meeting, Nova prepares a brief from deal history, emails, and past conversations. During the meeting, it records and transcribes, so salespeople can focus on the customer instead of taking notes. Afterward, it summarizes the discussion, highlights next steps, and suggests CRM updates that salespeople review, edit, and approve before anything changes. ✅ AI Sales Assistant: deal summaries, win/loss patterns, and next actions While Nova works around meetings, Pipedrive’s AI Sales Assistant works across deals and pipeline data. It summarizes deals, surfaces patterns in won and lost opportunities, and recommends next actions. Salespeople can get up to speed on a deal quickly, and managers can ask questions about sales data, compare performance, and spot bottlenecks without leaving the CRM. ✅ Pipedrive MCP: connect ChatGPT, Claude, and other AI assistants to your CRM Pipedrive’s Model Context Protocol (MCP) server connects ChatGPT, Claude, and other compatible AI assistants to live CRM data. Teams can find deals, update contacts, and schedule follow-ups through plain-language requests. Existing Pipedrive permissions govern what each assistant can access and change. ✅ Customer conversations: WhatsApp integration and lead capture Pipedrive’s native WhatsApp integration brings messages into the CRM and links conversations to contacts, leads, and deals. The LeadBooster add-on captures leads through web forms, chatbots, and live chat. ✅ Projects: connecting sales and delivery The Pipedrive Projects add-on connects post-sale work to customer and deal history, so delivery teams can pick up where sales left off. AI-generated project briefs bring together commitments, notes, and files from the sales process, while project insights and Gantt timelines help teams track progress, workloads, and deadlines. ✅ Security and permissions: SOC 2, GDPR, and AES-256 encryption Pipedrive is SOC 2 and GDPR compliant. Customer data is protected with AES-256 encryption, 2FA, SAML SSO, and hourly backups. Visibility options and permissions control who can see and edit what, including custom visibility groups and permission sets. Security alerts, security rules, and a device history and audit log add further oversight.

Average Rating: 4.3/5.0

Total Reviews: 5,052

How Do G2 Users Rate Pipedrive?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.5/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Pipedrive?

  • Seller: Pipedrive
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    1,124 employees on LinkedIn®
  • Phone: +1 (650) 924-9906

Who Uses This Product?

  • Who Uses This: CEO, Sales Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 74% Small, 22% Medium

What Do G2 Reviewers Say About Pipedrive?

AI-generated summary from verified user reviews

Pros
  • Users like its intuitive, straightforward interface, which makes navigating and managing the sales pipeline easy.
  • Users value the platform’s customization and flexibility, which let them tailor pipelines, fields, and workflows to their business needs.
  • Users like the clear visual pipeline overview, which lets them quickly see each deal’s stage and status.
  • Users like the clean, well-organized interface, which keeps information clear and easy to navigate.
  • Users value the broad, easy integrations with other apps and business systems, which help keep their tools connected.
Cons
  • Users find reporting shallow and difficult to customize, with limited depth and flexibility for advanced analysis.
  • Users find customization of fields, layouts, and workflows too limited for their needs.
  • Users find the interface and workflows unintuitive, with a learning curve and extra clicks making day-to-day use harder.
  • Users say limited native integrations leave some connections unavailable or dependent on third-party tools.
  • Users find useful features locked behind higher-priced plans or add-ons, sometimes requiring upgrades for basic CRM capabilities.

What Are Recent G2 Reviews of Pipedrive?

What Are G2 Users Discussing About Pipedrive?

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Average Rating: 4.6/5.0

Total Reviews: 873

How Do G2 Users Rate Bigin by Zoho CRM?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.8/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Bigin by Zoho CRM?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 90% Small, 9% Medium

What Do G2 Reviewers Say About Bigin by Zoho CRM?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Bigin by Zoho CRM, finding its interface simple and clear for beginners.
  • Users love the simple and clean interface of Bigin by Zoho CRM, making it easy to set up and use.
  • Users appreciate the intuitive interface of Bigin by Zoho CRM, making it easy to manage leads effectively.
  • Users appreciate the simplicity of Bigin by Zoho CRM, finding the clean interface and easy setup ideal for small businesses.
  • Users value the comprehensive integrations and affordability of Bigin by Zoho CRM, simplifying their sales processes.
Cons
  • Users note the missing features in Bigin, including a dedicated "Leads" module and advanced email sequences.
  • Users find the limited features of Bigin restrict their ability to manage complex workflows and campaigns effectively.
  • Users find Bigin's limited customization restrictive, making it hard to adapt to unique workflows or complex needs.
  • Users face integration issues with Bigin, requiring multiple steps for marketing campaigns and complex field mapping.
  • Users find limited integrations, particularly with MS365, restricting their overall functionality and connectivity with other apps.

What Are Recent G2 Reviews of Bigin by Zoho CRM?

What Are G2 Users Discussing About Bigin by Zoho CRM?

Close

Close is the AI CRM built for businesses that grow through conversations. It brings powerful sales dialing, email, SMS, pipeline management, automation, and AI agents together in one platform. Connect with more prospects, win more deals, and scale without the complexity of traditional CRMs. Reach more prospects. Have more conversations. A powerful sales dialer is built right into your CRM. Power and Predictive Dialers help reps make more calls in less time, while Local Presence and Branded Calling help improve connection rates. With email, SMS, and outreach sequences in the same platform, your team can engage leads, follow up consistently, and manage opportunities without juggling tools. Make every conversation count. Call recording, transcription, AI Notetaker, and automatic summaries capture important details so reps can focus on selling. AI-assisted email drafting, SMS follow-ups, and automatic CRM updates help turn conversations into action. Sales Playbooks, workflow automation, lead routing, Smart Views, and reporting help teams standardize what works, automate follow-through, and manage more opportunities as they grow. Chloe helps you. AI agents work for you. Chloe is your built-in AI assistant. Ask her about a lead, your pipeline, or a recent conversation. She can find answers, update records, build reports, and help you create AI agents. Give those agents a job on your sales team. They can call and qualify prospects, book meetings, follow up with leads, coach reps, and prepare daily briefings. Because they work inside Close, they can use your customer history, conversations, and workflows to take action. Built to grow with your business. From founder-led startups to established sales organizations, Close supports businesses where conversations drive revenue. That includes software, financial and professional services, insurance, home services, coaching, education, and more. Get started quickly, then scale with sophisticated dialing, automation, AI agents, reporting, and customizable workflows. An open API, MCP, and integrations let you connect existing tools, build custom sales processes, and work with AI platforms like ChatGPT and Claude. For 13 years, we've focused on helping businesses turn more conversations into customers. Today, more than 11,500 businesses use Close to sell and grow. Close. Built for selling. Made for scaling.

Average Rating: 4.7/5.0

Total Reviews: 2,142

G2 Deal: 20% off for new Close customers

Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. G2 users receive a 20%, one-time discount off first billing cycle for new Close customers. Offer expires December 31, 2026.

Offer expires: 31 December 2026

View this exclusive G2 deal

How Do G2 Users Rate Close?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)
  • Contact & Account Management: 9.0/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 9.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Close?

  • Seller: Close
  • Company Website:
  • Year Founded: 2013
  • HQ Location: 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
  • LinkedIn® Page: www.linkedin.com
    214 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About Close?

AI-generated summary from verified user reviews

Pros
  • Users find Close to be extremely user-friendly, enabling quick access to essential features for efficient business management.
  • Users find Close to be incredibly helpful, especially with its intuitive design and fast customer support.
  • Users love the simplicity and user-friendliness of Close, making customer management and prospect tracking effortless.
  • Users appreciate the enhanced communication management features of Close, streamlining client interactions effectively and efficiently.
  • Users love the intuitive design of Close, finding it user-friendly and efficient for their needs.
Cons
  • Users note the missing features in Close, like mobile app limitations and no WhatsApp integration, affecting usability.
  • Users experience call issues, including unexpected charges and recording failures, which can hinder effective usage.
  • Users find the limited features of Close restrictive, particularly for B2C needs and advanced functionalities.
  • Users find the learning curve steep, with challenges in merging leads and managing custom reports effectively.
  • Users find the limited customization of Close frustrating, particularly for tailored reports and advanced dashboards.

What Are Recent G2 Reviews of Close?

What Are G2 Users Discussing About Close?

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

Average Rating: 4.4/5.0

Total Reviews: 14,337

G2 Deal: G2 buyers save 15%!

Whether you’re looking to increase brand awareness, drive more leads, or convert more customers, ActiveCampaign has you covered. Take your marketing to the next level and achieve the engagement and growth you’ve been looking for. G2 buyers save 15% off annual ActiveCampaign subscriptions!

View this exclusive G2 deal

How Do G2 Users Rate ActiveCampaign?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.2/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 7.9/10 (Category avg: 8.7/10)

Who Is the Company Behind ActiveCampaign?

  • Seller: ActiveCampaign
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    854 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 92% Small, 7% Medium

What Do G2 Reviewers Say About ActiveCampaign?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of ActiveCampaign, highlighting its straightforward interface and intuitive features.
  • Users find the automation capabilities of ActiveCampaign user-friendly and essential for efficient client management and outreach.
  • Users praise ActiveCampaign's user-friendly automation features that streamline engagement and enhance client communication effectively.
  • Users praise the powerful and easy automation features of ActiveCampaign, enhancing their workflow efficiency and organization.
  • Users value ActiveCampaign for its all-in-one platform, offering effective segmentation and personalized email marketing capabilities.
Cons
  • Users find the learning curve steep, with limited resources making it tough to master all functionalities efficiently.
  • Users find the pricing to be high, making it challenging for small businesses to sustain their subscription.
  • Users often find the image library lacking and struggle with text formatting and trigger customization in ActiveCampaign.
  • Users find ActiveCampaign has limited features, such as frustrating formatting issues and lack of flexible form options.
  • Users find the interface not intuitive, struggling with navigation and learning curves for advanced features.

What Are Recent G2 Reviews of ActiveCampaign?

What Are G2 Users Discussing About ActiveCampaign?

Attio

Attio is the AI CRM for the next era of companies. Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and create go-to-market systems exactly as they need. Thousands of companies, including category-defining AI leaders and startups, use Attio to power their go-to-market. ------------------------ Key features: - AI for how you already work. Ask Attio to find, update, or create in plain English. - Connect your agents to your CRM. Attio's MCP server plugs into any AI tool so your agents can read, write, and act on live customer context. - A CRM that fits your business. Model any GTM motion with our flexible data model, custom objects, and relationships tailored for your team. - Automate the work behind the deal. Powerful workflows route leads, manage deals, and keep your pipeline moving. - Stop chasing stale data. Attio enriches contact and company records automatically, so your team never wastes time on dead emails, outdated titles, or missing context. - Real-time performance. Live dashboards and advanced reporting give revenue teams instant visibility into pipeline, activity, and trends. - Keep the conversation going. Record meetings, generate AI summaries, and sync key insights directly to your CRM. - Connect the tools your team loves. Attio stays in sync across your entire stack with a growing library of integrations and a Developer Platform to create your own. Getting started with Attio is fast. Set up your CRM in minutes by syncing your email and calendar to build a complete system without manual data entry. ------------------------ Join the thousands of companies already using Attio to power their growth. See what Attio can do for you at attio.com

Average Rating: 4.3/5.0

Total Reviews: 597

How Do G2 Users Rate Attio?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)
  • Contact & Account Management: 9.5/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 9.3/10 (Category avg: 8.7/10)

Who Is the Company Behind Attio?

  • Seller: Attio
  • Company Website:
  • Year Founded: 2019
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    196 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 80% Small, 15% Medium

What Do G2 Reviewers Say About Attio?

AI-generated summary from verified user reviews

Pros
  • Users find it intuitive and simple to use, making day-to-day work accessible even for people without CRM experience.
  • Users find setup easy and smooth, helping teams get started quickly.
  • Users value the flexible data model, which lets them tailor fields, objects, and views to their business needs.
  • Users appreciate the clean, modern interface and clear organization, which make the experience simple and intuitive.
  • Users value its flexible workflows, which adapt to their business processes without forcing them into a rigid CRM structure.
Cons
  • Users find native integrations limited, with gaps in tool coverage and some existing connections needing deeper or more reliable syncing.
  • Users find reporting and analytics limited in detail and flexibility, while report creation can feel unintuitive.
  • Users find initial setup complex and time-consuming, with a blank-canvas approach that can be confusing and require substantial configuration.
  • Users find the interface confusing and cluttered, making it hard to navigate and locate key information.
  • Users find Attio difficult to learn at first, with complex workflows and customization adding to the learning curve.

What Are Recent G2 Reviews of Attio?

Zoho CRM

Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.

Average Rating: 4.1/5.0

Total Reviews: 2,855

G2 Deal: Get 50% off and save up to $100

Zoho CRM is a cloud-based, 360° business management platform that streamlines business processes to deliver better customer experiences. Close deals faster with better visibility at every stage of your sales pipeline, omnichannel connectivity and AI-powered tools.

Price: ~~$14/user/month~~ → $7/user/month

View this exclusive G2 deal

How Do G2 Users Rate Zoho CRM?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.5/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Zoho CRM?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 61% Small, 33% Medium

What Do G2 Reviewers Say About Zoho CRM?

AI-generated summary from verified user reviews

Pros
  • Users like the intuitive, user-friendly interface, which makes everyday navigation and common CRM tasks easy to learn.
  • Users value its broad, seamless integrations with Zoho apps and other business tools, helping connect workflows and save time.
  • Users value the extensive customization of fields, layouts, and workflows, which lets them tailor the CRM to their business needs.
  • Users value the broad, useful feature set, which brings together capabilities for managing CRM and wider business needs.
  • Users value the workflow automation for reducing manual work and handling repetitive tasks like follow-ups and lead assignments.
Cons
  • Users say the platform takes time to learn, especially for beginners and when exploring advanced features.
  • Users report slow loading and occasional lag, especially when working with large datasets or complex workflows.
  • Users report slow, inconsistent support responses and difficulty getting effective help with complex issues.
  • Users find the interface cluttered and overwhelming, with too many options and elements on screen.
  • Users find integrations difficult to configure and need extra setup or manual troubleshooting to get them working reliably.

What Are Recent G2 Reviews of Zoho CRM?

What Are G2 Users Discussing About Zoho CRM?

Brevo

Brevo is a CRM and marketing platform built in Europe, headquartered in Paris and used by over 600,000 businesses worldwide. With Brevo, you run email, SMS, WhatsApp, push and live chat from one account, with your contacts, deals and customer data in a built-in CRM. Brevo hosts customer data on servers in France and Germany, is ISO 27001 certified and works to GDPR standards. If your customers are in Europe, so is their data. Brevo is built for small and mid-sized teams with big plans and little time for complicated software. You start free with up to 300 emails a day, build newsletters and automations with drag and drop, and bring in Aura AI for copy, segments and send times as you grow. Brevo reports 99% email deliverability, backed by an in-house deliverability team. Support is available in six languages on every plan, including the free one. Brevo was formerly known as Sendinblue. What you can do with Brevo: - Run campaigns across email, SMS, WhatsApp, web and mobile push, and Mobile Wallet with the Brevo Marketing Platform - Send order confirmations, password resets and alerts by email, SMS or WhatsApp with Brevo Transactional Email, over SMTP or API with official SDKs in 7 programming languages - Merge data from your store, CRM and offline sources into one customer profile with the Brevo Customer Data Platform - Answer live chat, chatbot, WhatsApp, Instagram and Facebook messages from one inbox, and take calls, with Brevo Conversations - Manage pipelines, deals, meetings and call recordings with the Brevo Sales Platform - Reward repeat customers with points, tiers and digital loyalty cards with Brevo Loyalty Start for free: https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/enterprise/contact-us/

Average Rating: 4.5/5.0

Total Reviews: 2,613

How Do G2 Users Rate Brevo?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.6/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Brevo?

  • Seller: Brevo
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • LinkedIn® Page: www.linkedin.com
    880 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 84% Small, 13% Medium

What Do G2 Reviewers Say About Brevo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brevo, benefiting from its simple interface and integrated marketing tools.
  • Users appreciate the integration of CRM, email marketing, and automation in Brevo, simplifying customer management and campaign building.
  • Users appreciate Brevo for its flexibility in automation and reliable email delivery, enhancing their marketing efforts effectively.
  • Users appreciate the easy setup of Brevo, facilitating streamlined management of marketing campaigns and client communications.
  • Users appreciate the flexibility in automation and customer journeys that Brevo offers, simplifying campaign management effectively.
Cons
  • Users find Brevo's missing reporting features limiting, hindering the effectiveness of their marketing strategies.
  • Users find Brevo's limited features hinder its effectiveness, particularly in reporting, automation, and customization options.
  • Users are frustrated by Brevo's limited customization options in templates, restricting creative design capabilities significantly.
  • Users experience a steep learning curve with Brevo, particularly due to confusing tutorials and navigation challenges.
  • Users find Brevo's pricing to be expensive, leading many to prefer the free account over costly plans.

What Are Recent G2 Reviews of Brevo?

What Are G2 Users Discussing About Brevo?

EngageBay

EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.

Average Rating: 4.6/5.0

Total Reviews: 789

G2 Deal: 30% Off EngageBay

Marketing automation software to automate all your marketing & sales tasks, customer service workflows, lead generation & lead nurturing.

View this exclusive G2 deal

How Do G2 Users Rate EngageBay?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)
  • Contact & Account Management: 9.3/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.9/10 (Category avg: 8.7/10)

Who Is the Company Behind EngageBay?

  • Seller: EngageBay Inc
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Wilmington, Delaware
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Analyst
  • Top Industries: Information Technology and Services, Staffing and Recruiting
  • Company Size: 71% Small, 30% Medium

What Do G2 Reviewers Say About EngageBay?

AI-generated summary from verified user reviews

Pros
  • Users find EngageBay's ease of use beneficial for managing contacts and streamlining daily communication effortlessly.
  • Users appreciate the automation capabilities of EngageBay, streamlining processes and enhancing consistency in communication.
  • Users value the efficient customer support in EngageBay, appreciating how it enhances the overall experience of the platform.
  • Users appreciate the all-in-one platform of EngageBay for streamlined contact management, email campaigns, and automation.
  • Users appreciate the automation capabilities of EngageBay, streamlining tasks and enhancing efficiency in their workflows.
Cons
  • Users find the limited features of EngageBay lacking for advanced analysis and automation flexibility.
  • Users note the limited features of EngageBay, expressing a need for more templates and improved automation options.
  • Users find the reporting issues in EngageBay can be limiting and may require time to master effectively.
  • Users find limited customization in EngageBay's reporting, automation, and design tools, affecting advanced workflow needs.
  • Users find poor reporting as a limitation in EngageBay, lacking depth for thorough analysis and insights.

What Are Recent G2 Reviews of EngageBay?

What Are G2 Users Discussing About EngageBay?

Mekari Qontak

Mekari Qontak is a leading and expert provider of enterprise Omnichannel CRM technology leveraging scalable API technology. Built on a SaaS model, Qontak enables businesses to rapidly grow their sales, customer service and operations. Our solutions empower businesses using WhatsApp & Instagram, social media, e-commerce, voice calls, KPIs and offline activities within a unified SaaS CRM technology.

Average Rating: 4.7/5.0

Total Reviews: 42

How Do G2 Users Rate Mekari Qontak?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.5/10)
  • Contact & Account Management: 9.4/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 9.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Mekari Qontak?

  • Seller: Mekari
  • Year Founded: 2015
  • HQ Location: Jakarta Pusat, ID
  • LinkedIn® Page: www.linkedin.com
    1,724 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 48% Small, 45% Medium

What Do G2 Reviewers Say About Mekari Qontak?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Mekari Qontak, enjoying hassle-free access through both mobile and web platforms.
  • Users value the seamless integration with WhatsApp Business API, enhancing customer interactions and workflow efficiency.
  • Users appreciate the user-friendly interface of Mekari Qontak, making remote work and customer interactions seamless and efficient.
  • Users appreciate the responsive and dependable customer support of Mekari Qontak, ensuring smooth operations during migration.
  • Users appreciate the intuitive interface of Mekari Qontak, enhancing convenience and efficiency for remote customer service tasks.
Cons
  • Users find the complex setup for advanced custom reports time-consuming, yet the insights are valuable once completed.
  • Users often face connectivity issues that lead to inconsistent account status, affecting performance and efficiency.
  • Users find that expertise is required to configure advanced reports in Mekari Qontak, impacting initial usability.
  • Users note the incomplete information in the reporting dashboard, desiring more detailed analytics for better campaign measurement.
  • Users face integration issues with Mekari Qontak, limiting their WhatsApp Business usage to its platform only.

What Are Recent G2 Reviews of Mekari Qontak?

What Are G2 Users Discussing About Mekari Qontak?

Capsule CRM

Capsule CRM is a customer relationship management (CRM) software solution that helps small and medium-sized businesses win more business, keep more clients, and deliver consistently great work. It gives sales, marketing, and service teams one organized place to see every contact, conversation, and deal - so nothing falls through the cracks, and no one's digging through scattered spreadsheets or half-updated tools just to find out where things stand. Trusted by more than 10,000 businesses worldwide, Capsule is built for teams that want the structure of a bigger CRM system without the complexity or setup headaches that usually come with one. It brings sales tracking, contact management, and project tracking together in one place, so your team can spend less time managing software and more time managing relationships. Capsule connects to the tools businesses already use - like email, accounting software, and marketing platforms - and now offers an AI integration, available via Model Context Protocol (MCP), that lets supported AI tools answer questions about your CRM data in plain language. No dashboards to build, no filters to configure - just ask. Here's what makes it work for growing teams: Contact and company management: every interaction, note, email, and document lives in one place, so you walk into every call or meeting already knowing where things stand. Visual sales pipelines: see exactly where every deal is and what needs your attention next, with the flexibility to build different pipelines for different sales processes. Built-in task and calendar management: follow-ups and meetings are linked directly to the right contact or deal, so nothing gets missed and no one has to keep it all in their head. Project and case tracking: keep delivery and after-sale work moving with simple boards, milestones, and stages, so sales and delivery teams are always working from the same page. Easy integrations: connect Capsule to the tools you already rely on, with even more possible through its API and growing AI/MCP capabilities. Reporting tools turn your pipeline and activity data into a clear, honest picture of how sales are really going, so decisions get made on real numbers instead of gut feel. And as your team grows, you can control who sees and edits what - so Capsule scales with you instead of becoming something you have to manage around. At its core, Capsule is built for businesses that want a CRM that feels quick to set up and easy to keep organized from day one, without giving up the depth needed to handle more complex sales or client work as the business grows.

Average Rating: 4.7/5.0

Total Reviews: 524

G2 Deal: 20% off the monthly price per user of any paid Capsule plan for 12 months

Capsule CRM is a growth-oriented CRM tool that empowers salespeople, marketers, and business owners to win more business, retain more clients, and deliver exceptional work. G2 customers can get 20% off the monthly price per user of any paid Capsule plan for the first 12 months.

Price: ~~$21-$75 per user per month.~~ → $16.80-$60 per user per month.

View this exclusive G2 deal

How Do G2 Users Rate Capsule CRM?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Workflow Capability: 8.4/10 (Category avg: 8.5/10)
  • Contact & Account Management: 9.1/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 8.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Capsule CRM?

  • Seller: Capsule
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Manchester, GB
  • LinkedIn® Page: www.linkedin.com
    55 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director, Owner
  • Top Industries: Consulting, Marketing and Advertising
  • Company Size: 93% Small, 7% Medium

What Do G2 Reviewers Say About Capsule CRM?

AI-generated summary from verified user reviews

Pros
  • Users find Capsule CRM extremely easy to use, appreciating its intuitive design and efficient task management features.
  • Users highlight the super responsive customer support of Capsule CRM, ensuring quick resolutions and a satisfying experience.
  • Users highlight the user-friendly interface of Capsule CRM, making it easy for beginners to navigate and manage tasks.
  • Users love the simplicity of Capsule CRM, making it perfect for beginners and efficient for small businesses.
  • Users value the task management features of Capsule CRM, which enhance organization and efficiency for daily activities.
Cons
  • Users note a lack of essential features in Capsule CRM, affecting ease of use and support options.
  • Users feel that there is limited customization available in Capsule CRM, impacting their flexibility and user experience.
  • Users express frustration over the integration issues with Capsule CRM, relying on costly third-party software for connectivity.
  • Users struggle with incomplete information regarding advanced features and tutorials, making it hard to utilize Capsule CRM fully.
  • Users face a steep learning curve with Capsule CRM, struggling to utilize all features and set up effectively.

What Are Recent G2 Reviews of Capsule CRM?

What Are G2 Users Discussing About Capsule CRM?

HighLevel

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial!

Average Rating: 4.6/5.0

Total Reviews: 649

How Do G2 Users Rate HighLevel?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)
  • Contact & Account Management: 8.8/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 9.0/10 (Category avg: 8.7/10)

Who Is the Company Behind HighLevel?

  • Seller: HighLevel
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Dallas, Texas
  • LinkedIn® Page: www.linkedin.com
    2,569 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Consulting
  • Company Size: 65% Small, 3% Medium

What Do G2 Reviewers Say About HighLevel?

AI-generated summary from verified user reviews

Pros
  • Users value the all-in-one platform of HighLevel, which effectively integrates various marketing tools for efficiency.
  • Users appreciate the excellent customer support and effective onboarding that enhance their digital marketing experience with HighLevel.
  • Users love the exceptional customer support from HighLevel, appreciating their quick response times and helpful onboarding process.
  • Users value the all-in-one digital marketing solution of HighLevel, aiding in campaign management and client communication.
  • Users value the automation capabilities of HighLevel, enhancing efficiency and streamlining their marketing workflows effortlessly.
Cons
  • Users find the learning curve steep, making it overwhelming to grasp the full capabilities of HighLevel.
  • Users find missing features in HighLevel, particularly in email marketing and dashboard functionality, affecting overall usability.
  • Users find the steep learning curve of HighLevel overwhelming, making initial setup and understanding challenging.
  • Users find HighLevel not intuitive, requiring significant time and effort to navigate its complex features effectively.
  • Users often experience poor customer support that complicates setup and hinders their ability to utilize the platform effectively.

What Are Recent G2 Reviews of HighLevel?

What Are G2 Users Discussing About HighLevel?

Less Annoying CRM

A CRM without all the nonsense. Less Annoying CRM is for you if you’ve ever wished you could attach a to-do list to a contact, keep all your notes and emails for a client in one place, or just get a simple nudge so a follow-up never slips through the cracks again We built Less Annoying CRM in 2009 for the thousands of independent consultants, agents, and small business owners who are hitting the limits of their spreadsheets, but nowhere near needing the complexity of big CRMs. We're the middle ground between the spreadsheet you're manually updating, and all those complicated, expensive, overwhelming CRMs on top 10 lists. We're built to be more than a spreadsheet, less than a CRM. You get a simple contact list, a calendar that syncs with Google and Outlook, built-in HIPAA-compliance, and an easy-to-read report of your leads and tasks. All your team members can collaborate without the chaos of a shared spreadsheet, and you'll get a daily email agenda of everything on your plate. What you *won’t* get are confusing features you’ll never use, a consultant to set it all up, or a surprise bill because you needed an extra feature. We believe in one simple price ($15/month/user), no long-term contracts, and free phone and email support from real, happy humans. See why we are ranked G2's #1 easiest-to-use CRM. Start your no-hassle, 30-day free trial today -- no credit card needed.

Average Rating: 4.9/5.0

Total Reviews: 662

How Do G2 Users Rate Less Annoying CRM?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.0/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)
  • Contact & Account Management: 9.6/10 (Category avg: 8.8/10)
  • Opportunity & Pipeline Mgmt.: 9.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Less Annoying CRM?

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Insurance, Financial Services
  • Company Size: 89% Small, 8% Medium

What Do G2 Reviewers Say About Less Annoying CRM?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive ease of use of Less Annoying CRM, finding it simple and efficient for daily tasks.
  • Users appreciate the outstanding customer support from Less Annoying CRM, feeling valued and well taken care of.
  • Users love the intuitive simplicity of Less Annoying CRM, enjoying a clean interface and easy setup.
  • Users appreciate the user-friendly interface of Less Annoying CRM, allowing for easy management without any training.
  • Users appreciate the affordable pricing of Less Annoying CRM, making it ideal for small businesses scaling up.
Cons
  • Users notice a lack of advanced features, particularly in reporting and automation for growing business needs.
  • Users find integration issues limiting, wishing for smoother connections with other platforms and improved functionality.
  • Users find limited features in Less Annoying CRM, lacking advanced automation and reporting capabilities compared to competitors.
  • Users find the feature issues of Less Annoying CRM limit advanced reporting and automation capabilities.
  • Users find the limited customization options of Less Annoying CRM restrict their ability to tailor the system to their needs.

What Are Recent G2 Reviews of Less Annoying CRM?

What Are G2 Users Discussing About Less Annoying CRM?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 9, 2026
Reviews & FAQs

Reviews Summary: The Best CRM Software for Small-Business Businesses

Thanks to 122469 CRM software reviews and associated data from users working for small-sized companies, at G2 we have some of the most definitive data on the best CRM software for the smaller space. We have identified 195 individual CRM products offering the features, pricing and support that Small-Business companies look for when comparing CRM software and solutions. These reviews are generated using the qualitative and quantitative feedback from G2 members working in small-sized companies and who have used these CRM software products.

When G2 reviewers submit their CRM software reviews, they often provide information on the type of company they work for and what market segment they belong to. We break these different market segments into three distinct groups:

  • Small Business CRM Software Reviews (< 50 employees)
  • smaller CRM Software Reviews (51-1,000 employees)
  • Enterprise CRM Software Reviews (1,001+ employees)

smaller businesses have their own unique requirements when it comes to CRM software compared to small or enterprise companies. That is why these individual small-sized company CRM software reviews are especially helpful when comparing product set up, ease of use and overall cost.

Below you will find FAQs and review snippets for CRM software products that work well in smaller environments. These reviews are written by real G2 users working for these Small-Business companies who have real-world experience with these CRM software products.

FAQs About CRM Software for Small-Business Businesses

Q. What are the best CRM software products for small-sized businesses, according to G2 reviewers?
  • HubSpot Sales Hub - 4.4-stars, 7049 reviews (60% from smaller reviewers)
  • Salesforce Sales Cloud - 4.2-stars, 4912 reviews (21% from smaller reviewers)
  • Pipedrive - 4.3-stars, 3457 reviews (73% from smaller reviewers)
  • monday CRM - 4.5-stars, 1241 reviews (75% from smaller reviewers)
  • Bigin by Zoho CRM - 4.6-stars, 755 reviews (90% from smaller reviewers)
Q. What are the least-liked CRM software products for professionals at small-sized companies, based on the overall G2 rating?
  • Solid Performers CRM - 4.7-stars, 39 reviews (71% from smaller reviewers)
  • Jarvis CRM - 4.9-stars, 10 reviews (71% from smaller reviewers)
  • CentralStationCRM - 4.3-stars, 10 reviews (63% from smaller reviewers)
  • arkflux - 4.5-stars, 14 reviews (58% from smaller reviewers)
  • SalesJunction - 3.9-stars, 14 reviews (67% from smaller reviewers)
Q. What are the highest-rated CRM software tool features according to employees at Small-Business companies?
  • Engagement Tracking - 5.0-stars
  • For Startups - 5.0-stars
  • Communication Management - 4.9-stars
Q. What are the features that are rated lowest by employees at Small-Business companies?
  • AI Text Generation - 3.6-stars
  • Mobile Access - 3.6-stars
  • Adaptive Learning - 3.6-stars
Q. How many CRM software reviews are from users working in smaller companies?

47491 out of all CRM software reviews on G2 are from users working in Small-Business companies (39%).

Here's What Reviewers Working at smaller Businesses Have to Say About CRM Software

What Small-Business Professionals Liked What Small-Business Professionals Disliked

Dynamics 365 Sales: “What I like best about Dynamics 365 Sales is its integration with the Microsoft ecosystem, which makes managing customer relationships, tracking opportunities, and analyzing sales performance much easier. The platform provides powerful automation tools, customizable dashboards, and valuable insights that help sales teams improve efficiency and make better decisions.”

Read Review

ActiveCampaign: “Customer Support is very bad. Imposible to contact them for simple things as increasing the limit of contacts from 5000 to 7500. Even though there is an automatic feature to do this on the system, the automatic feature is calculating pricing wrongly and then you can´t get a response fro Active Campaign”

Read Review

monday CRM: “I like that you can assign roles to each assignment. I also like that you can create your own board, so you can focus on what you need to do and then view each timeline on its own.”

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Freshsales: “We reported a Freshsales defect in 2025, and it remains unresolved. Despite months of correspondence, Freshworks has not provided a firm resolution date, a meaningful technical explanation, or a credible plan to fix the problem. The response pattern has been consistently disappointing: apologize, claim the matter has been escalated, introduce another person or department, and then provide no substantive follow-up. More names are added, but nobody appears to take ownership and no solution is delivered. The wider product experience is also concerning. Useful marketplace integrations appear limited, and there has been little visible development in the areas that matter to us. While competing CRMs are introducing practical AI integrations and expanding their ecosystems, Freshsales does not appear to be keeping pace. Our experience also raises doubts about whether existing functionality is being adequately maintained. We continue paying for software with a known defect while receiving holding responses instead of measurable progress. Even basic questions, including what is blocking the fix, who is accountable, and when it will be resolved, remain unanswered.”

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ActiveCampaign: “The email automations, tagging feature, lead capture forms, they connect directly to my shopping cart, the list goes on and on.”

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HighLevel: “Everything has been a problem for me so far. There are a huge number of glitches, and it feels like about half the features have bugs or other issues that get in the way. Support will open a ticket, but after that I never hear back.”

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Recommendations To Others Problems Solved & Benefits

SONAR LABS: “If you need knowledge from different directors across many areas, this solution can help you make better decisions.”

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monday CRM: “It helps me keep all projects organized simultaneously.”

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Pipedrive: “Very easy to use and as a web based platform it is very flexible. You can access this from your phone or laptop. It syncs up seamlessly and will update on your computer within seconds from changing on your phone”

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monday CRM: “It’s not only meeting our need for a CRM system; we also keep discovering other ways to use Monday.com. Because we can build it around what we need, we continue to find new uses for it as we go.”

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Salesforce Sales Cloud: “Nope”

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monday CRM: “Organization! Super helpful.”

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