Content moderation software automatically reviews and regulates user-generated content to ensure it meets the guidelines set by a company or online community. The software identifies and removes unsuitable or inappropriate content to create a safe online environment. This helps businesses maintain customer trust and loyalty. Once the content source is connected to content moderation software, often through an API, the software will employ AI, machine learning, and other advanced technologies to automatically review various types of content—such as text, images, video, and audio—and flag or remove any content deemed inappropriate.
Organizations use content moderation software to address legal and technical challenges. From a legal perspective, these tools help to ensure that an organization’s public content complies with data privacy laws and is free from hate speech, cyberbullying, and harassment. From a technical perspective, these tools help scale moderation processes as the volume of user-generated content grows, making content moderation less tedious and resource intensive. It also ensures consistency in content moderation standards across multiple sources of content in an organization.
This software is used by any team managing or monitoring content on an organization’s online platforms, such as social media, public forums, or intranet sites. These teams may include individuals from several teams within an organization, such as legal, trust and safety, user-generated content, social media, or specific content moderation teams.
These tools integrate with different types of software depending on the type of content they are moderating, including live stream software, social networks, event management platforms, marketplace software, and chatbot software.
To qualify for inclusion in the Content Moderation category, a product must:
Integrate with a platform that hosts user-generated content
Allow users to set customized rules for content moderation according to their standards
Review content automatically and take action according to customized rules
Provide an audit log to show all actions taken by the software