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Best Enterprise Attribution Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Attribution category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Attribution to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Attribution category.

In addition to qualifying for inclusion in the Attribution Software category, to qualify for inclusion in the Enterprise Business Attribution Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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14 Listings in Enterprise Attribution Software Available

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HubSpot Marketing Hub
By HubSpot
(12,344)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Attribution software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
DealsSpecial offer!
20% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
    • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
    • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,203
    Features
    1,060
    Email Marketing
    892
    Intuitive
    780
    Helpful
    770
    Cons
    Limited Features
    654
    Missing Features
    633
    Learning Curve
    584
    Expensive
    459
    Complexity
    370
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    8.6
    Integrations
    Average: 8.6
    8.4
    Marketing Channels
    Average: 9.0
    8.2
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    804,639 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
  • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
  • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,203
Features
1,060
Email Marketing
892
Intuitive
780
Helpful
770
Cons
Limited Features
654
Missing Features
633
Learning Curve
584
Expensive
459
Complexity
370
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
8.6
Integrations
Average: 8.6
8.4
Marketing Channels
Average: 9.0
8.2
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
804,639 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
Invoca
By Invoca
(919)4.5 out of 5
11th Easiest To Use in Attribution software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

    Users
    • Digital Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 39% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Invoca Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    25
    Helpful
    24
    Customer Support
    20
    Analytics
    15
    Call Tracking
    14
    Cons
    Learning Curve
    9
    Steep Learning Curve
    8
    Inaccurate Data Analysis
    7
    Lack of Information
    7
    Inaccurate Reporting
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Invoca features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.8
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    9.4
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Invoca
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @Invoca
    4,296 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    384 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g

Users
  • Digital Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 39% Small-Business
  • 33% Mid-Market
Invoca Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Helpful
24
Customer Support
20
Analytics
15
Call Tracking
14
Cons
Learning Curve
9
Steep Learning Curve
8
Inaccurate Data Analysis
7
Lack of Information
7
Inaccurate Reporting
6
Invoca features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.8
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
9.4
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,296 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®
Get a quote

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CaliberMind
By CaliberMind
(145)4.6 out of 5
Optimized for quick response
8th Easiest To Use in Attribution software
View top Consulting Services for CaliberMind
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisio

    Users
    • Account Executive
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 48% Mid-Market
    • 47% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CaliberMind Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Insights
    35
    Accurate Data
    32
    Helpful
    32
    Attribution Accuracy
    31
    Cons
    Learning Curve
    21
    Data Management
    14
    Limitations
    13
    Filtering Issues
    12
    Inadequate Filtering
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CaliberMind features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.1
    Marketing Channels
    Average: 9.0
    9.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CaliberMind
    Company Website
    Year Founded
    2016
    HQ Location
    Boulder, CO
    Twitter
    @calibermind
    640 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    33 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisio

Users
  • Account Executive
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 48% Mid-Market
  • 47% Enterprise
CaliberMind Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Insights
35
Accurate Data
32
Helpful
32
Attribution Accuracy
31
Cons
Learning Curve
21
Data Management
14
Limitations
13
Filtering Issues
12
Inadequate Filtering
11
CaliberMind features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.1
Marketing Channels
Average: 9.0
9.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CaliberMind
Company Website
Year Founded
2016
HQ Location
Boulder, CO
Twitter
@calibermind
640 Twitter followers
LinkedIn® Page
www.linkedin.com
33 employees on LinkedIn®
Demandbase One
By Demandbase
(1,702)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Attribution software
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
    • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
    • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Intent Data
    141
    Insights
    124
    Lead Generation
    112
    Intent Analysis
    94
    Cons
    Learning Curve
    48
    Steep Learning Curve
    38
    Complexity
    36
    Data Management
    35
    Missing Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.0
    Integrations
    Average: 8.6
    9.0
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,833 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    981 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
  • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
  • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Intent Data
141
Insights
124
Lead Generation
112
Intent Analysis
94
Cons
Learning Curve
48
Steep Learning Curve
38
Complexity
36
Data Management
35
Missing Features
35
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
9.0
Integrations
Average: 8.6
9.0
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,833 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
Get a quote
Dreamdata
By dreamdata.io
(204)4.7 out of 5
Optimized for quick response
5th Easiest To Use in Attribution software
View top Consulting Services for Dreamdata
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

    Users
    • Head of Marketing
    • CMO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 38% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dreamdata Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    84
    Ease of Use
    72
    Analytics
    71
    Attribution Accuracy
    54
    Helpful
    50
    Cons
    Learning Curve
    31
    Missing Features
    20
    Lack of Information
    15
    Limitations
    13
    Complexity
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dreamdata features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.3
    9.1
    Integrations
    Average: 8.6
    9.5
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    dreamdata.io
    Company Website
    Year Founded
    2018
    HQ Location
    Copenhagen, Capital Region
    Twitter
    @DreamdataIO
    284 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    64 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dreamdata is a B2B marketing solution designed to connect marketing efforts directly to revenue outcomes, allowing businesses to optimize and automate their marketing strategies with confidence. By le

Users
  • Head of Marketing
  • CMO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 38% Small-Business
Dreamdata Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
84
Ease of Use
72
Analytics
71
Attribution Accuracy
54
Helpful
50
Cons
Learning Curve
31
Missing Features
20
Lack of Information
15
Limitations
13
Complexity
12
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.3
9.1
Integrations
Average: 8.6
9.5
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
dreamdata.io
Company Website
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Twitter
@DreamdataIO
284 Twitter followers
LinkedIn® Page
www.linkedin.com
64 employees on LinkedIn®
impact.com
By Impact
(1,074)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Attribution software
View top Consulting Services for impact.com
Save to My Lists
DealsSpecial offer!
100% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
    • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
    • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    176
    Affiliate Marketing
    88
    Helpful
    79
    Customer Support
    70
    User Interface
    66
    Cons
    Technical Issues
    54
    Payment Issues
    46
    Poor Customer Support
    35
    Complexity
    33
    Learning Curve
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • impact.com features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,945 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
  • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
  • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
176
Affiliate Marketing
88
Helpful
79
Customer Support
70
User Interface
66
Cons
Technical Issues
54
Payment Issues
46
Poor Customer Support
35
Complexity
33
Learning Curve
33
impact.com features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,854 Twitter followers
LinkedIn® Page
www.linkedin.com
2,945 employees on LinkedIn®
Get a quote
Adobe Marketo Measure (formerly Bizible)
By Adobe
(147)4.7 out of 5
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

    Users
    • Marketing Operations Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 71% Mid-Market
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    7.5
    Integrations
    Average: 8.6
    9.2
    Marketing Channels
    Average: 9.0
    9.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    973,290 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42,285 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users
  • Marketing Operations Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 71% Mid-Market
  • 18% Small-Business
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
7.5
Integrations
Average: 8.6
9.2
Marketing Channels
Average: 9.0
9.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,290 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Read Adobe Marketo Measure (formerly Bizible) Reviews
LiveRamp
By LiveRamp
(108)4.2 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 47% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LiveRamp Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    8
    Ease of Use
    7
    Data Management
    6
    Audience Activation
    4
    Channel Management
    4
    Cons
    Poor Customer Support
    4
    Expensive
    3
    Poor Call Support
    3
    Error Handling
    2
    Lack of Information
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LiveRamp features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.3
    7.7
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    6.7
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LiveRamp
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @LiveRamp
    6,483 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,529 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and

Users
No information available
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 47% Enterprise
  • 31% Mid-Market
LiveRamp Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
8
Ease of Use
7
Data Management
6
Audience Activation
4
Channel Management
4
Cons
Poor Customer Support
4
Expensive
3
Poor Call Support
3
Error Handling
2
Lack of Information
2
LiveRamp features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.3
7.7
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
6.7
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
LiveRamp
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,483 Twitter followers
LinkedIn® Page
www.linkedin.com
1,529 employees on LinkedIn®
Get a quote
ActiveCampaign
By ActiveCampaign
(13,780)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Attribution software
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 92% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,891
    Automation
    1,645
    Automations
    1,361
    Features
    1,269
    Email Marketing
    1,132
    Cons
    Learning Curve
    836
    Missing Features
    683
    Expensive
    568
    Limited Features
    541
    Limitations
    495
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.3
    7.9
    Integrations
    Average: 8.6
    7.3
    Marketing Channels
    Average: 9.0
    7.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,322 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 92% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,891
Automation
1,645
Automations
1,361
Features
1,269
Email Marketing
1,132
Cons
Learning Curve
836
Missing Features
683
Expensive
568
Limited Features
541
Limitations
495
ActiveCampaign features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.3
7.9
Integrations
Average: 8.6
7.3
Marketing Channels
Average: 9.0
7.1
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,322 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®
CallRail
By CallRail
(1,504)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Attribution software
View top Consulting Services for CallRail
Save to My Lists
DealsSpecial offer!
20% off: $40/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Real Estate
    Market Segment
    • 76% Small-Business
    • 21% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • CallRail is a platform that allows businesses to create different phone numbers for each marketing channel, track calls, and gain insights into marketing and customer service efforts.
    • Users frequently mention the ability to transcribe calls, track marketing efforts, and the excellent customer service as key benefits of using CallRail.
    • Reviewers noted that the platform can be confusing to navigate, has issues with SMS and integration, and the AI used to summarize calls can make mistakes.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CallRail Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    110
    Features
    89
    Call Tracking
    82
    Helpful
    68
    Call Recording
    65
    Cons
    Missing Features
    36
    Expensive
    24
    Call Issues
    23
    Learning Curve
    22
    Number Issues
    22
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CallRail features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.3
    8.7
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CallRail
    Company Website
    Year Founded
    2011
    HQ Location
    Atlanta, GA
    Twitter
    @CallRail
    6,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    314 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our marketi

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Real Estate
Market Segment
  • 76% Small-Business
  • 21% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • CallRail is a platform that allows businesses to create different phone numbers for each marketing channel, track calls, and gain insights into marketing and customer service efforts.
  • Users frequently mention the ability to transcribe calls, track marketing efforts, and the excellent customer service as key benefits of using CallRail.
  • Reviewers noted that the platform can be confusing to navigate, has issues with SMS and integration, and the AI used to summarize calls can make mistakes.
CallRail Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
110
Features
89
Call Tracking
82
Helpful
68
Call Recording
65
Cons
Missing Features
36
Expensive
24
Call Issues
23
Learning Curve
22
Number Issues
22
CallRail features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.3
8.7
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
CallRail
Company Website
Year Founded
2011
HQ Location
Atlanta, GA
Twitter
@CallRail
6,147 Twitter followers
LinkedIn® Page
www.linkedin.com
314 employees on LinkedIn®
Openprise
By Openprise
(64)4.9 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Openprise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Booking Efficiency
    1
    Data Management
    1
    Data Quality
    1
    Flexibility
    1
    Lead Generation
    1
    Cons
    Poor Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Openprise features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.3
    9.6
    Integrations
    Average: 8.6
    10.0
    Marketing Channels
    Average: 9.0
    10.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Openprise
    Year Founded
    2014
    HQ Location
    San Mateo, CA
    Twitter
    @OpenpriseTech
    3,656 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    123 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Enterprise
  • 34% Mid-Market
Openprise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Booking Efficiency
1
Data Management
1
Data Quality
1
Flexibility
1
Lead Generation
1
Cons
Poor Navigation
1
Openprise features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.3
9.6
Integrations
Average: 8.6
10.0
Marketing Channels
Average: 9.0
10.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,656 Twitter followers
LinkedIn® Page
www.linkedin.com
123 employees on LinkedIn®
Read Openprise Reviews
Nielsen Attribution (formerly Visual IQ)
By Nielsen
(19)3.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a singl

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 53% Enterprise
    • 42% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Nielsen Attribution (formerly Visual IQ) features and usability ratings that predict user satisfaction
    6.3
    Has the product been a good partner in doing business?
    Average: 9.3
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    187,629 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    28,182 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a singl

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 53% Enterprise
  • 42% Mid-Market
Nielsen Attribution (formerly Visual IQ) features and usability ratings that predict user satisfaction
6.3
Has the product been a good partner in doing business?
Average: 9.3
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
187,629 Twitter followers
LinkedIn® Page
www.linkedin.com
28,182 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
Read Nielsen Attribution (formerly Visual IQ) Reviews
LeadsRx
By LeadsRx
(57)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 42% Small-Business
    • 33% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LeadsRx features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.3
    8.2
    Integrations
    Average: 8.6
    7.9
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LeadsRx
    Year Founded
    2015
    HQ Location
    Portland, OR
    Twitter
    @leadsrx
    3,772 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 42% Small-Business
  • 33% Enterprise
LeadsRx features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.3
8.2
Integrations
Average: 8.6
7.9
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
LeadsRx
Year Founded
2015
HQ Location
Portland, OR
Twitter
@leadsrx
3,772 Twitter followers
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Read LeadsRx Reviews
Full Circle Insights
By Full Circle Insights
(134)4.0 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 81% Mid-Market
    • 15% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Full Circle Insights Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Accuracy of Information
    1
    Accurate Data
    1
    Attribution Accuracy
    1
    Attribution Tracking
    1
    Customizability
    1
    Cons
    Account Management
    1
    Complexity
    1
    Dashboard Issues
    1
    Data Management
    1
    Feature Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Full Circle Insights features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.3
    6.7
    Integrations
    Average: 8.6
    9.3
    Marketing Channels
    Average: 9.0
    8.8
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Full Circle Insights
    Company Website
    Year Founded
    2011
    HQ Location
    San Antonio, TX
    Twitter
    @fc_insights
    2,570 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 81% Mid-Market
  • 15% Enterprise
Full Circle Insights Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Accuracy of Information
1
Accurate Data
1
Attribution Accuracy
1
Attribution Tracking
1
Customizability
1
Cons
Account Management
1
Complexity
1
Dashboard Issues
1
Data Management
1
Feature Complexity
1
Full Circle Insights features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.3
6.7
Integrations
Average: 8.6
9.3
Marketing Channels
Average: 9.0
8.8
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Full Circle Insights
Company Website
Year Founded
2011
HQ Location
San Antonio, TX
Twitter
@fc_insights
2,570 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Get a quote
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