Best Account Data Management Software - Page 6
Account Data Management software manages prospect data throughout the account-based marketing (ABM) process so that both sales and marketing teams have continuous awareness of target accounts. In order to maximize an ABM strategy, salespeople need to know where in the pipeline a prospect is and the probability that a prospect will become a customer. Account Data Management systems serve to document and communicate all relevant account information between the sales and marketing teams. This software is deployed in marketing and sales departments to maximize the efficiency of marketing efforts and facilitate communication between the two organizations.
Account Data Management software is commonly implemented with other ABM software such as marketing account intelligence, account-based advertising, or buyer intent data tools. Some systems have broader functionality that applies to the other ABM categories. Many Account Data Management tools integrate with CRM systems and marketing automation software so that an ABM strategy can work smoothly with other sales and marketing initiatives.
To qualify for inclusion in the Account Data Management category, a product must:
Best Account Data Management Software At A Glance
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- Overview
- User Satisfaction
- Seller Details
"SalesTarget.ai is a customer relationship management (CRM) software designed to empower sales teams at small to medium-sized businesses (SMBs) to manage leads, automate outreach, and close deals effi
- Overview
- User Satisfaction
- Seller Details
Sona is the growth platform for go-to-market teams that gives businesses everything they need to unlock more pipeline and revenue. Leverage Sona's advanced, account identification, attribution, and in
110 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Terminus is a multi-channel ABX platform fuelled by proprietary data. We are now part of DemandScience. With real-time intent signals and precise segmentation, your marketing and sales teams stay
- Computer Software
- Information Technology and Services
- 52% Enterprise
- 13% Mid-Market
304 Twitter followers
