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Best Account-Based Orchestration Platforms for for Small Business

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Orchestration Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Account-Based Orchestration Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Account-Based Orchestration Platforms category.

In addition to qualifying for inclusion in the Account-Based Orchestration Platforms category, to qualify for inclusion in the Small Business Account-Based Orchestration Platforms category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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11 Listings in Small Business Account-Based Orchestration Platforms Available

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HubSpot Marketing Hub
By HubSpot
(12,344)4.4 out of 5
Optimized for quick response
3rd Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for HubSpot Marketing Hub
Save to My Lists
DealsSpecial offer!
20% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 40% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
    • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
    • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HubSpot Marketing Hub Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,203
    Features
    1,060
    Email Marketing
    892
    Intuitive
    780
    Helpful
    770
    Cons
    Limited Features
    654
    Missing Features
    633
    Learning Curve
    584
    Expensive
    459
    Complexity
    370
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HubSpot Marketing Hub features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Integrations
    Average: 9.0
    8.6
    Centralization
    Average: 8.8
    8.6
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HubSpot
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @HubSpot
    804,639 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,117 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluste

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 40% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HubSpot is a comprehensive platform that allows users to manage tasks, send emails, make calls, launch ads, and analyze campaigns all in one place.
  • Reviewers appreciate HubSpot's user-friendly interface, its ability to simplify marketing automation, and its seamless integration with other tools, which allows for efficient work and effective campaign management.
  • Users reported issues with the platform's pricing, stating that it could be steep for small businesses or startups, and also expressed dissatisfaction with the limitations on advanced features and contact limits unless they upgrade their plan.
HubSpot Marketing Hub Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,203
Features
1,060
Email Marketing
892
Intuitive
780
Helpful
770
Cons
Limited Features
654
Missing Features
633
Learning Curve
584
Expensive
459
Complexity
370
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.5
Integrations
Average: 9.0
8.6
Centralization
Average: 8.8
8.6
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
HubSpot
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@HubSpot
804,639 Twitter followers
LinkedIn® Page
www.linkedin.com
11,117 employees on LinkedIn®
Warmly
By Warmly
(193)4.7 out of 5
1st Easiest To Use in Account-Based Orchestration Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

    Users
    • CEO
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 90% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Warmly is a business intelligence tool that provides insights about website visitors, including their industry, duration of visit, and pages viewed.
    • Reviewers appreciate Warmly's ease of setup, effective reporting, ability to identify specific visitors, and its seamless integration with Slack and other systems, which allows for quick action on website viewers.
    • Reviewers noted some issues with the product, including a need for more detailed contact information, occasional inaccuracies in business intelligence data, and some minor bugs in the user interface and integrations.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Warmly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    88
    Lead Generation
    80
    Helpful
    71
    Easy Setup
    66
    Intent Data
    58
    Cons
    Data Inaccuracy
    24
    Lead Quality
    22
    Identification Issues
    21
    Visitor Identification
    20
    Inaccurate Data
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Warmly features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Integrations
    Average: 9.0
    8.9
    Centralization
    Average: 8.8
    8.6
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Warmly
    Year Founded
    2020
    HQ Location
    San Francisco, CA
    Twitter
    @warmlyai
    495 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    90 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Warmly is the first autonomous sales orchestration platform purpose built for SMB sized revenue teams. The platform orchestrates metadata from sales enablement tools, B2B intent, and enrichment tools

Users
  • CEO
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 90% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Warmly is a business intelligence tool that provides insights about website visitors, including their industry, duration of visit, and pages viewed.
  • Reviewers appreciate Warmly's ease of setup, effective reporting, ability to identify specific visitors, and its seamless integration with Slack and other systems, which allows for quick action on website viewers.
  • Reviewers noted some issues with the product, including a need for more detailed contact information, occasional inaccuracies in business intelligence data, and some minor bugs in the user interface and integrations.
Warmly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
88
Lead Generation
80
Helpful
71
Easy Setup
66
Intent Data
58
Cons
Data Inaccuracy
24
Lead Quality
22
Identification Issues
21
Visitor Identification
20
Inaccurate Data
19
Warmly features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.2
Integrations
Average: 9.0
8.9
Centralization
Average: 8.8
8.6
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Warmly
Year Founded
2020
HQ Location
San Francisco, CA
Twitter
@warmlyai
495 Twitter followers
LinkedIn® Page
www.linkedin.com
90 employees on LinkedIn®
Read Warmly Reviews

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Foundry ABM
By Foundry
(201)4.2 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 64% Mid-Market
    • 18% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Triblio is a platform that allows reaching and engaging accounts through multiple channels and tactics, Foundry ABM is a tool for creating targeted, personalized campaigns, and G2 is a platform for software reviews.
    • Users frequently mention that Triblio integrates with Salesforce, Foundry ABM aligns marketing and sales and provides powerful analytics, and G2 offers insights from actual users.
    • Users reported that Triblio could improve its documentation, Foundry ABM can be complex and costly for smaller businesses, and some G2 reviews feel incentivized, making it hard to trust their genuineness.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Foundry ABM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Analytics
    3
    Easy Integrations
    3
    Features
    3
    Integrations
    3
    Cons
    Learning Curve
    3
    Cluttered Layout
    2
    Complexity
    2
    Difficult Learning
    2
    Initial Difficulty
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Foundry ABM features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Integrations
    Average: 9.0
    8.4
    Centralization
    Average: 8.8
    8.6
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Foundry
    Year Founded
    1964
    HQ Location
    Needham Heights, Massachusetts, United States
    Twitter
    @foundryidg
    14,026 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    963 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 64% Mid-Market
  • 18% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Triblio is a platform that allows reaching and engaging accounts through multiple channels and tactics, Foundry ABM is a tool for creating targeted, personalized campaigns, and G2 is a platform for software reviews.
  • Users frequently mention that Triblio integrates with Salesforce, Foundry ABM aligns marketing and sales and provides powerful analytics, and G2 offers insights from actual users.
  • Users reported that Triblio could improve its documentation, Foundry ABM can be complex and costly for smaller businesses, and some G2 reviews feel incentivized, making it hard to trust their genuineness.
Foundry ABM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Analytics
3
Easy Integrations
3
Features
3
Integrations
3
Cons
Learning Curve
3
Cluttered Layout
2
Complexity
2
Difficult Learning
2
Initial Difficulty
2
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.6
Integrations
Average: 9.0
8.4
Centralization
Average: 8.8
8.6
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
14,026 Twitter followers
LinkedIn® Page
www.linkedin.com
963 employees on LinkedIn®
Read Foundry ABM Reviews
6sense Revenue AI for Marketing
By 6sense
(1,002)4.3 out of 5
Optimized for quick response
7th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for 6sense Revenue AI for Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommend

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 34% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue AI for Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    218
    Ease of Use
    166
    Features
    139
    Insights
    138
    Helpful
    126
    Cons
    Steep Learning Curve
    76
    Learning Curve
    70
    Inaccurate Data
    65
    Learning Difficulty
    65
    Complexity
    59
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue AI for Marketing features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Integrations
    Average: 9.0
    8.2
    Centralization
    Average: 8.8
    8.7
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,389 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,603 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommend

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 34% Enterprise
6sense Revenue AI for Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
218
Ease of Use
166
Features
139
Insights
138
Helpful
126
Cons
Steep Learning Curve
76
Learning Curve
70
Inaccurate Data
65
Learning Difficulty
65
Complexity
59
6sense Revenue AI for Marketing features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.6
Integrations
Average: 9.0
8.2
Centralization
Average: 8.8
8.7
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,389 Twitter followers
LinkedIn® Page
www.linkedin.com
1,603 employees on LinkedIn®
Get a quote
Recotap
By Recotap
(47)4.7 out of 5
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Recotap is a next-generation AI-powered ABM Platform that helps B2B Marketers run Targeted and Personalised Account-Based engagement campaigns, at scale. Recotap is best suited for growing startup

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 43% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Recotap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    4
    Ease of Use
    4
    Personalization
    3
    ABM Management
    2
    All-in-one
    2
    Cons
    Limited Reporting
    3
    Design Limitations
    2
    Missing Features
    2
    Poor Reporting
    2
    Ad Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Recotap features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Integrations
    Average: 9.0
    9.2
    Centralization
    Average: 8.8
    9.4
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Recotap
    Year Founded
    2018
    HQ Location
    Bangalore, Karnataka
    Twitter
    @recotap
    126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Recotap is a next-generation AI-powered ABM Platform that helps B2B Marketers run Targeted and Personalised Account-Based engagement campaigns, at scale. Recotap is best suited for growing startup

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 43% Small-Business
  • 30% Mid-Market
Recotap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
4
Ease of Use
4
Personalization
3
ABM Management
2
All-in-one
2
Cons
Limited Reporting
3
Design Limitations
2
Missing Features
2
Poor Reporting
2
Ad Issues
1
Recotap features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.2
Integrations
Average: 9.0
9.2
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Recotap
Year Founded
2018
HQ Location
Bangalore, Karnataka
Twitter
@recotap
126 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Read Recotap Reviews
ZoomInfo Operations
By ZoomInfo
(308)4.3 out of 5
12th Easiest To Use in Account-Based Orchestration Platforms software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Data Accuracy
    31
    Contact Information
    21
    Accurate Data
    20
    Lead Generation
    18
    Cons
    Inaccuracy Issues
    12
    Data Quality
    11
    Inaccurate Data
    11
    Outdated Information
    11
    Expensive
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Integrations
    Average: 9.0
    8.9
    Centralization
    Average: 8.8
    8.9
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,726 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 19% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Data Accuracy
31
Contact Information
21
Accurate Data
20
Lead Generation
18
Cons
Inaccuracy Issues
12
Data Quality
11
Inaccurate Data
11
Outdated Information
11
Expensive
10
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
9.6
Integrations
Average: 9.0
8.9
Centralization
Average: 8.8
8.9
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,726 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®
Get a quote
Metadata.io
By Metadata
(286)4.6 out of 5
Optimized for quick response
View top Consulting Services for Metadata.io
Save to My Lists
Entry Level Price:$1,999.97
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    B2B marketers use Metadata to drive more revenue without all the manual and repetitive work. From building audiences to running paid campaigns to optimizing everything to revenue – Metadata automates

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 67% Mid-Market
    • 20% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Metadata.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    9
    Audience Targeting
    7
    Campaign Management
    5
    Efficiency
    5
    Time-saving
    5
    Cons
    Ad Issues
    5
    Ad Management
    2
    Complex Features
    2
    Complexity
    2
    Difficult Setup
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Metadata.io features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Integrations
    Average: 9.0
    9.3
    Centralization
    Average: 8.8
    8.8
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Metadata
    Company Website
    Year Founded
    2015
    HQ Location
    Broomfield, Colorado
    Twitter
    @metadataio
    774 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    154 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

B2B marketers use Metadata to drive more revenue without all the manual and repetitive work. From building audiences to running paid campaigns to optimizing everything to revenue – Metadata automates

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 67% Mid-Market
  • 20% Small-Business
Metadata.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
9
Audience Targeting
7
Campaign Management
5
Efficiency
5
Time-saving
5
Cons
Ad Issues
5
Ad Management
2
Complex Features
2
Complexity
2
Difficult Setup
2
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.8
Integrations
Average: 9.0
9.3
Centralization
Average: 8.8
8.8
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Metadata
Company Website
Year Founded
2015
HQ Location
Broomfield, Colorado
Twitter
@metadataio
774 Twitter followers
LinkedIn® Page
www.linkedin.com
154 employees on LinkedIn®
Salesforce Marketing Cloud Account Engagement
By Salesforce
(2,385)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Account Engagement
Save to My Lists
Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    98
    Automation
    67
    Integrations
    55
    Customer Engagement
    53
    Salesforce Integration
    48
    Cons
    Learning Curve
    57
    Expensive
    37
    Limitations
    36
    Steep Learning Curve
    36
    Learning Difficulty
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Integrations
    Average: 9.0
    8.6
    Centralization
    Average: 8.8
    9.0
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 31% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
98
Automation
67
Integrations
55
Customer Engagement
53
Salesforce Integration
48
Cons
Learning Curve
57
Expensive
37
Limitations
36
Steep Learning Curve
36
Learning Difficulty
35
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.2
8.6
Integrations
Average: 9.0
8.6
Centralization
Average: 8.8
9.0
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Get a quote
Demandbase One
By Demandbase
(1,702)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Account-Based Orchestration Platforms software
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
    • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
    • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    167
    Intent Data
    141
    Insights
    124
    Lead Generation
    112
    Intent Analysis
    94
    Cons
    Learning Curve
    48
    Steep Learning Curve
    38
    Complexity
    36
    Data Management
    35
    Missing Features
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Integrations
    Average: 9.0
    8.5
    Centralization
    Average: 8.8
    9.0
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,833 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    981 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase One is a platform that provides resources for tracking performance, customizing outreach, and identifying high-value accounts, with a focus on account-based marketing.
  • Users like the platform's ability to provide granular insights and personalized targeting capabilities, its robust data analytics, and its comprehensive reporting tools which significantly improve lead generation and engagement rates.
  • Reviewers experienced issues with the platform's complexity and navigability, some found its integration with existing systems not seamless, and others mentioned limitations with the advertising platform and the accuracy of some data.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
167
Intent Data
141
Insights
124
Lead Generation
112
Intent Analysis
94
Cons
Learning Curve
48
Steep Learning Curve
38
Complexity
36
Data Management
35
Missing Features
35
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.5
Integrations
Average: 9.0
8.5
Centralization
Average: 8.8
9.0
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,833 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
Get a quote
Signals
By Signals
(138)4.9 out of 5
6th Easiest To Use in Account-Based Orchestration Platforms software
Save to My Lists
Entry Level Price:$749.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Signals revolutionizes the way businesses approach sales and marketing efficiency. Signals identifies crucial buying signals, ensuring accurate account targeting and engagement at just the right time.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 52% Small-Business
    • 43% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Signals Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    10
    Ease of Use
    10
    Features
    10
    Helpful
    10
    Easy Setup
    8
    Cons
    Learning Curve
    5
    Steep Learning Curve
    4
    Complexity
    3
    Learning Difficulty
    3
    Overwhelming
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Signals features and usability ratings that predict user satisfaction
    9.9
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Integrations
    Average: 9.0
    9.3
    Centralization
    Average: 8.8
    9.4
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Signals
    Year Founded
    2018
    HQ Location
    Provo, US
    Twitter
    @chat_funnels
    276 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    90 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Signals revolutionizes the way businesses approach sales and marketing efficiency. Signals identifies crucial buying signals, ensuring accurate account targeting and engagement at just the right time.

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 52% Small-Business
  • 43% Mid-Market
Signals Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
10
Ease of Use
10
Features
10
Helpful
10
Easy Setup
8
Cons
Learning Curve
5
Steep Learning Curve
4
Complexity
3
Learning Difficulty
3
Overwhelming
2
Signals features and usability ratings that predict user satisfaction
9.9
Has the product been a good partner in doing business?
Average: 9.2
9.2
Integrations
Average: 9.0
9.3
Centralization
Average: 8.8
9.4
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
Signals
Year Founded
2018
HQ Location
Provo, US
Twitter
@chat_funnels
276 Twitter followers
LinkedIn® Page
www.linkedin.com
90 employees on LinkedIn®
Read Signals Reviews
RollWorks Account-Based Platform
By NextRoll
(499)4.3 out of 5
View top Consulting Services for RollWorks Account-Based Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results. At RollWorks, we

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 55% Mid-Market
    • 30% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RollWorks is a platform that integrates with CRM systems to provide account-based marketing and retargeting campaigns.
    • Reviewers like the platform's ease of use, its ability to target specific accounts, provide clear insights into campaign performance, and its seamless integration with CRM systems.
    • Reviewers mentioned the steep learning curve for new users, the high cost for smaller businesses, and the limited LinkedIn integration which makes it difficult to have all data in one place.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • RollWorks Account-Based Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    64
    Intent Data
    45
    Easy Integrations
    37
    Integrations
    37
    Customer Support
    36
    Cons
    Missing Features
    23
    Learning Curve
    20
    Lack of Information
    17
    Data Management
    15
    Tracking Issues
    15
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Integrations
    Average: 9.0
    8.5
    Centralization
    Average: 8.8
    8.2
    Account Identification and Segmentation
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    270 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results. At RollWorks, we

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 55% Mid-Market
  • 30% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RollWorks is a platform that integrates with CRM systems to provide account-based marketing and retargeting campaigns.
  • Reviewers like the platform's ease of use, its ability to target specific accounts, provide clear insights into campaign performance, and its seamless integration with CRM systems.
  • Reviewers mentioned the steep learning curve for new users, the high cost for smaller businesses, and the limited LinkedIn integration which makes it difficult to have all data in one place.
RollWorks Account-Based Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
64
Intent Data
45
Easy Integrations
37
Integrations
37
Customer Support
36
Cons
Missing Features
23
Learning Curve
20
Lack of Information
17
Data Management
15
Tracking Issues
15
RollWorks Account-Based Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.6
Integrations
Average: 9.0
8.5
Centralization
Average: 8.8
8.2
Account Identification and Segmentation
Average: 8.9
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
270 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
Get a quote
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