Best A/B Testing Tools - Page 4
A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online.
Testing and personalization platforms are deployed on top of web development infrastructure and web content management software, and they integrate with digital analytics software and heatmap tools to track visitor behavior.
To qualify for inclusion in the A/B Testing Tools category, a product must:
Best A/B Testing Tools At A Glance
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- Overview
- User Satisfaction
- Seller Details
Self-optimised signup flows forsales, marketing and agencies
- 73% Small-Business
- 7% Mid-Market
396 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
✨POPUPS SUPERCHARGED | 🔥 STUNNING TEMPLATES FOR EMAIL, SMS, DISCOUNT POPUPS & PRODUCT RECOMMENDATIONS ETC. Boost your revenue with stunning, personalized popups using OptiMonk. Our drag-and-drop
- CEO
- Marketing Manager
- Marketing and Advertising
- Retail
- 83% Small-Business
- 15% Mid-Market
3,176 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
GrowthBook is the most popular open source experimentation and feature flagging platform. Created in 2021 , GrowthBook is a modern and highly customizable platform that works with your unique needs a
- Computer Software
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Flagsmith is an open-source feature management platform that lets developers release with confidence. We work with security-conscious organisations across the world to help them securely transition to
- Computer Software
- Information Technology and Services
- 74% Small-Business
- 26% Mid-Market
544 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content asses
- Digital Marketing Manager
- Marketing Manager
- Marketing and Advertising
- Computer Software
- 43% Mid-Market
- 43% Enterprise
17,629 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Amplitude Feature Experimentation is a sophisticated digital analytics solution designed to streamline the experimentation process for product, engineering, and data science teams. By integrating expe
- 50% Small-Business
- 33% Mid-Market
20,818 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Hushly is an three-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such a
- Computer Software
- Information Technology and Services
- 62% Mid-Market
- 26% Enterprise
2,348 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a r
- Media Production
- 46% Mid-Market
- 38% Small-Business
763 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you
- Retail
- Marketing and Advertising
- 39% Mid-Market
- 38% Enterprise
8,888 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email
- Retail
- Apparel & Fashion
- 81% Small-Business
- 19% Mid-Market
3,267 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Simplify Conversion is your conversion optimization tool. Whether you want to supercharge your marketing automation or turn your site into a growth engine with conversion testing, we have what you nee
- 50% Small-Business
- 42% Mid-Market
54 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on th
- Marketing and Advertising
- 56% Mid-Market
- 39% Small-Business
1,464 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Unlimited seats, metrics and experiments so you A/B test confidently and scale experimentation. ABsmartly is a leading experimentation platform designed for trustworthy A/B testing on web,email, a
- Automotive
- 50% Mid-Market
- 36% Enterprise
30 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Modern development teams choose Taplytics to increase their ROI on the features they release. We provide zero bloat, cross-platform AB Testing and Feature Flag solutions that power the experiences wit
- Computer Software
- 53% Small-Business
- 27% Enterprise
1,048 Twitter followers
- Overview
- User Satisfaction
- Seller Details
BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural
- 79% Small-Business
- 21% Mid-Market
4,857 Twitter followers
