Best Marketing & Digital Advertising Software Products
2024
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
G2 is proud to share our 2024 list of the Best Marketing & Digital Advertising Software Products
We are proud to deliver our Best Marketing & Digital Advertising Software list for 2024. This best software list features some of the top software sellers and service providers found on G2. Some of the top Marketing and Digital Advertising Software Sellers include: Hubspot, Semrush, and Zoominfo.
To qualify for the best Marketing Digital Advertising software list, products must be listed under one or more of the Marketing or Digital Advertising software categories. Businesses use marketing and digital ad software to automate marketing processes, manage marketing and advertising campaigns, and measure marketing performance. These software solutions can be used to generate leads, promote products and services, manage customer data, improve customer experiences, and analyze marketing effectiveness.
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Award-Winning Best Marketing & Digital Advertising Software Product Categories Include:
Best Software by Function / Marketing and Digital Advertising Products
Out of 12,495 total products in this category, and 581 that were eligible for the 2024 Best Software Awards, here are the 50 best software products. When looking at this year’s winners, 34 remained on the list from last year, while 16 are new entrants — representing a 32% change on this list since the 2023 Best Software Awards.
1
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Enterprise Products 2024
Highest Satisfaction Products 2024
Middle East Leader Marketing Analytics Winter 2025
Asia Pacific Leader Attribution Winter 2025
Usability Leader Landing Page Builders Winter 2025
2
Semrush
SEO Tools
Online Visibility and Content Marketing SaaS Platform
Online Visibility and Content Marketing SaaS Platform
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Germany Leader Social Media Suites Winter 2025
Implementation Leader Competitive Intelligence Winter 2025
India Leader Competitive Intelligence Winter 2025
Canada Leader Competitive Intelligence Winter 2025
Implementation Leader Local Marketing Winter 2025
3
ZoomInfo Sales
Sales Intelligence
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Enterprise Products 2024
Best Sales Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Office Products 2024
Middle East & Africa Leader Email Verification Winter 2025
Relationship Leader Sales Engagement Winter 2025
4
Birdeye
Online Reputation Management
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best AI Products 2024
Best Customer Service Products 2024
Best Small Business Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Grid Leader Patient Engagement Winter 2025
ANZ Leader Live Chat Winter 2025
5
SOCi
Social Media Management
SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Small Business Products 2024
Best Enterprise Products 2024
Best AI Products 2024
Relationship Leader Local Listing Management Winter 2025
Relationship Leader Social Media Advertising Winter 2025
6
Reputation
Online Reputation Management
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Customer Service Products 2024
Best Software Products 2024
Results Leader Social Media Listening Tools Winter 2025
Results Leader Experience Management Winter 2025
Usability Leader Social Media Listening Tools Winter 2025
Relationship Leader Social Customer Service Winter 2025
7
MoEngage
Mobile Marketing
With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.
With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
India Leader A/B Testing Winter 2025
Momentum Leader Push Notification Winter 2025
Asia Pacific Leader A/B Testing Winter 2025
India Leader Customer Journey Analytics Winter 2025
Asia Leader A/B Testing Winter 2025
Implementation Leader Push Notification Winter 2025
India Leader Mobile Marketing Winter 2025
8
RollWorks Account-Based Platform
Account Data Management
It’s software that takes some of the best marketing tactics you know work—display ads, social ads, triggered emails—and syncs them together to drum up more revenue.
It’s software that takes some of the best marketing tactics you know work—display ads, social ads, triggered emails—and syncs them together to drum up more revenue.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Relationship Leader Retargeting Winter 2025
Implementation Leader Display Advertising Winter 2025
Relationship Leader Account-Based Advertising Winter 2025
Grid Leader Account-Based Advertising Winter 2025
Grid Leader Retargeting Winter 2025
Implementation Leader Account-Based Advertising Winter 2025
Momentum Leader Retargeting Winter 2025
9
Webex Events & Webinars
Event Management Platforms
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Enterprise Products 2024
Best Small Business Products 2024
Best Software Products 2024
Usability Leader Webinar Winter 2025
Grid Leader Webinar Winter 2025
Asia Leader Webinar Winter 2025
India Leader Webinar Winter 2025
10
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Best Commerce Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
Momentum Leader Email Template Builder Winter 2025
Europe Leader Pop-Up Builder Winter 2025
United Kingdom Leader Conversational Marketing Winter 2025
Germany Leader E-Commerce Personalization Winter 2025
11
WebEngage
Marketing Automation
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Asia Leader SMS Marketing Winter 2025
Asia Pacific Leader Transactional Email Winter 2025
Implementation Leader Personalization Winter 2025
Grid Leader Transactional Email Winter 2025
India Leader Transactional Email Winter 2025
India Leader WhatsApp Marketing Winter 2025
Relationship Leader Transactional Email Winter 2025
12
Bloomreach
Marketing Automation
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale o
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale o
Categories
G2 Awards
Best Content Management Products 2024
Best Commerce Products 2024
Best Marketing & Digital Advertising Products 2024
Grid Leader Digital Experience Platforms (DXP) Winter 2025
Relationship Leader E-Commerce Data Integration Winter 2025
Europe Leader Cross-Channel Advertising Winter 2025
Europe Leader Personalization Winter 2025
United Kingdom Leader SMS Marketing Winter 2025
EMEA Leader E-Commerce Data Integration Winter 2025
13
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Categories
G2 Awards
Best Sales Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Fastest Growing Products 2024
Best Software Products 2024
EMEA Leader Lead Capture Winter 2025
Relationship Leader Lead Scoring Winter 2025
Usability Leader Lead Scoring Winter 2025
14
Glassbox
Session Replay
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Highest Satisfaction Products 2024
Best Development Products 2024
Best Customer Service Products 2024
Best Commerce Products 2024
Best Enterprise Products 2024
Best Software Products 2024
Results Leader Enterprise Feedback Management Winter 2025
Results Leader Mobile App Optimization Winter 2025
15
Insider
Mobile Marketing
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories
G2 Awards
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Commerce Products 2024
Fastest Growing Products 2024
Relationship Leader Customer Journey Analytics Winter 2025
16
Salesforce Marketing Cloud Account Engagement
Marketing Automation
Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.
Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Results Leader Account-Based Analytics Winter 2025
Implementation Leader Account-Based Analytics Winter 2025
Asia Pacific Leader Email Template Builder Winter 2025
Asia Leader Email Template Builder Winter 2025
India Leader Email Template Builder Winter 2025
17
6sense Revenue Marketing
Account-Based Orchestration Platforms
6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Europe Leader Account-Based Advertising Winter 2025
Grid Leader Account-Based Orchestration Platforms Winter 2025
Relationship Leader Account-Based Orchestration Platforms Winter 2025
Grid Leader Account-Based Advertising Winter 2025
Relationship Leader Account-Based Advertising Winter 2025
Americas Leader Account-Based Analytics Winter 2025
18
Similarweb
Competitive Intelligence
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Categories
G2 Awards
Best Enterprise Products 2024
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Grid Leader Paid Search Intelligence Winter 2025
Europe Leader Market Intelligence Winter 2025
United Kingdom Leader Market Intelligence Winter 2025
19
Meltwater
Social Media Listening Tools
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Mid-Market Products 2024
Best Software Products 2024
Grid Leader Media and Influencer Targeting Winter 2025
EMEA Leader Media Monitoring Winter 2025
Grid Leader PR Analytics Winter 2025
Grid Leader Media Monitoring Winter 2025
20
Demandbase One
Account Data Management
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Relationship Leader Account-Based Analytics Winter 2025
Usability Leader Data Quality Winter 2025
EMEA Leader Account-Based Analytics Winter 2025
Europe Leader Account-Based Advertising Winter 2025
EMEA Leader Account-Based Advertising Winter 2025
Grid Leader Account-Based Advertising Winter 2025
21
Whova
Event Management Platforms
Whova is a comprehensive event management platform that promotes success throughout the event life cycle; time-saving event management tools provide a smoother event planning experience, and an award-winning event app facilitates engaging experiences during the event. Whova supports a broad range of
Whova is a comprehensive event management platform that promotes success throughout the event life cycle; time-saving event management tools provide a smoother event planning experience, and an award-winning event app facilitates engaging experiences during the event. Whova supports a broad range of
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Implementation Leader Mobile Event Apps Winter 2025
Momentum Leader Mobile Event Apps Winter 2025
Relationship Leader Event Planning Winter 2025
Momentum Leader Virtual Event Platforms Winter 2025
Usability Leader Event Marketing Winter 2025
Grid Leader Lead Retrieval Winter 2025
Usability Leader Event Management Platforms Winter 2025
Southeast Asia Leader Event Management Platforms Winter 2025
22
Constant Contact
Email Marketing
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Grid Leader Email Marketing Winter 2025
Implementation Leader Event Marketing Winter 2025
Usability Leader Social Media Advertising Winter 2025
Americas Leader Email Marketing Winter 2025
Implementation Leader Social Media Advertising Winter 2025
India Leader Event Marketing Winter 2025
23
SproutLoud
Through-Channel Marketing
For category-leading brands and their local reseller networks, Sproutloud provides leading Distributed Marketing software solutions that are fast, easy to use, and built to deliver measurable results.
For category-leading brands and their local reseller networks, Sproutloud provides leading Distributed Marketing software solutions that are fast, easy to use, and built to deliver measurable results.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Usability Leader Marketing Resource Management Fall 2024
Results Leader Landing Page Builders Fall 2024
Results Leader Local Marketing Fall 2024
Results Leader Marketing Analytics Fall 2024
Results Leader Local SEO Fall 2024
24
Simpli.fi
Demand Side Platform (DSP)
Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.
Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Results Leader Data Management Platform (DMP) Winter 2025
Implementation Leader Data Management Platform (DMP) Winter 2025
Relationship Leader Mobile Advertising Winter 2025
Usability Leader Data Management Platform (DMP) Winter 2025
Grid Leader Data Management Platform (DMP) Winter 2025
Implementation Leader Mobile Advertising Winter 2025
25
StackAdapt
Demand Side Platform (DSP)
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Categories
G2 Awards
Best Mid-Market Products 2024
Best Software Products 2024
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Usability Leader Native Advertising Winter 2025
Europe Leader Display Advertising Winter 2025
Relationship Leader Display Advertising Winter 2025
26
Viant Technology
Demand Side Platform (DSP)
Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Relationship Leader Mobile Advertising Winter 2025
Momentum Leader Mobile Advertising Winter 2025
Grid Leader Mobile Advertising Winter 2025
Grid Leader Demand Side Platform (DSP) Winter 2025
Momentum Leader Video Advertising Winter 2025
Grid Leader Video Advertising Winter 2025
27
Netcore Customer Engagement and Experience Platform
Marketing Automation
Netcore Cloud is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestr
Netcore Cloud is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestr
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Fastest Growing Products 2024
Asia Leader A/B Testing Winter 2025
Usability Leader A/B Testing Winter 2025
Asia Pacific Leader A/B Testing Winter 2025
India Leader Marketing Automation Winter 2025
Asia Pacific Leader Digital Adoption Platform Winter 2025
India Leader Digital Adoption Platform Winter 2025
28
SAP Emarsys
Marketing Automation
SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands acro
SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands acro
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Grid Leader Location-Based Marketing Winter 2025
Australia High performer Email Deliverability Winter 2025
ANZ High performer Email Deliverability Winter 2025
Grid Leader Loyalty Management Winter 2025
Momentum Leader Location-Based Marketing Winter 2025
ANZ High performer Marketing Analytics Winter 2025
Australia High performer Marketing Analytics Winter 2025
Grid Leader Digital Experience Platforms (DXP) Winter 2025
29
CleverTap
Mobile Marketing
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
CleverTap is the leading mobile marketing platform that helps marketers and growth teams understand, segment and engage their users for increased retention, customer lifetime value, and campaign ROI.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Development Products 2024
Implementation Leader Push Notification Winter 2025
Asia Leader Mobile App Optimization Winter 2025
Results Leader Marketing Analytics Winter 2025
Asia Leader Customer Journey Mapping Winter 2025
Usability Leader Marketing Analytics Winter 2025
Asia Pacific Leader Push Notification Winter 2025
30
vFairs
Event Management Platforms
vFairs is a top-class online event platform that helps event organizers make memorable connections with their target audience. They take out the hassle normally associated with physical events, leaving organizers and exhibitors to focus on what's most important: engagement with the audience.
vFairs is a top-class online event platform that helps event organizers make memorable connections with their target audience. They take out the hassle normally associated with physical events, leaving organizers and exhibitors to focus on what's most important: engagement with the audience.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Grid Leader Virtual Career Fair Platforms Winter 2025
United Kingdom Leader Event Management Platforms Winter 2025
Relationship Leader Virtual Event Platforms Winter 2025
Europe Leader Mobile Event Apps Winter 2025
EMEA Leader Mobile Event Apps Winter 2025
Usability Leader Event Networking and Matchmaking Winter 2025
Usability Leader Virtual Career Fair Platforms Winter 2025
Implementation Leader Virtual Career Fair Platforms Winter 2025
31
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Categories
G2 Awards
Best Software Products 2024
Highest Satisfaction Products 2024
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Grid Leader Social Media Listening Tools Winter 2025
Americas Leader Social Customer Service Winter 2025
Southeast Asia Leader Social Media Listening Tools Winter 2025
32
Dotdigital
Marketing Automation
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
United Kingdom Leader Customer Journey Analytics Winter 2025
Europe Leader Communication Platform as a Service Winter 2025
EMEA Leader Transactional Email Winter 2025
United Kingdom Leader Personalization Winter 2025
United Kingdom Leader Email Deliverability Winter 2025
United Kingdom Leader Communication Platform as a Service Winter 2025
EMEA Leader Email Template Builder Winter 2025
33
Contentsquare
Session Replay
Contentsquare’s Digital Experience Analytics Cloud enables Marketing, eCommerce, Operations, Analytics, and Product teams to understand what makes their customers click so they can prioritize the right actions for creating better web and app experiences that drive more revenue.
Contentsquare’s Digital Experience Analytics Cloud enables Marketing, eCommerce, Operations, Analytics, and Product teams to understand what makes their customers click so they can prioritize the right actions for creating better web and app experiences that drive more revenue.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Europe Leader Heatmap Tools Winter 2025
United Kingdom Leader Heatmap Tools Winter 2025
France Leader Digital Analytics Winter 2025
Europe Leader Customer Journey Analytics Winter 2025
Grid Leader Digital Experience Monitoring (DEM) Winter 2025
Europe Leader Mobile App Optimization Winter 2025
EMEA Leader Customer Journey Analytics Winter 2025
34
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Categories
G2 Awards
Best Enterprise Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Best Mid-Market Products 2024
Best Small Business Products 2024
Best Marketing & Digital Advertising Products 2024
Implementation Leader Social Media Suites Winter 2025
Relationship Leader Social Media Analytics Winter 2025
United Kingdom Leader Social Media Management Winter 2025
35
Flashtalking by Mediaocean
Creative Management Platforms
Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.
Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Implementation Leader Mobile Advertising Winter 2025
EMEA Leader Creative Management Platforms Winter 2025
United Kingdom Leader Creative Management Platforms Winter 2025
Grid Leader Display Advertising Winter 2025
Grid Leader Creative Management Platforms Winter 2025
Momentum Leader Ad Networks Winter 2025
Usability Leader Mobile Advertising Winter 2025
36
FlashIntel
Lead Intelligence
FlashIntel, a product of FlashIntel Global, is a comprehensive revenue acceleration platform that integrates sales intelligence and engagement capabilities into one unified interface. With access to a vast B2B intelligence database and 30+ custom filters, it enables businesses to discover and engage
FlashIntel, a product of FlashIntel Global, is a comprehensive revenue acceleration platform that integrates sales intelligence and engagement capabilities into one unified interface. With access to a vast B2B intelligence database and 30+ custom filters, it enables businesses to discover and engage
Categories
G2 Awards
Best Sales Products 2024
Best Marketing & Digital Advertising Products 2024
Highest Satisfaction Products 2024
Results Leader Marketing Account Intelligence Winter 2025
Asia Leader Auto Dialer Winter 2025
Usability Leader AI Sales Assistant Winter 2025
Usability Leader Marketing Account Intelligence Winter 2025
Asia Pacific Leader Auto Dialer Winter 2025
37
Facebook for Business
Social Media Advertising
Find new customers. Increase sales.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Asia Leader Cross-Channel Advertising Winter 2025
Asia Pacific Leader Cross-Channel Advertising Winter 2025
India Leader Cross-Channel Advertising Winter 2025
38
Intuit Mailchimp All-in-One Marketing Platform
Marketing Automation
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Grid Leader Retargeting Winter 2025
Europe Leader Retargeting Winter 2025
Implementation Leader Retargeting Winter 2025
39
Ortto
Marketing Automation
Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.
Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Implementation Leader Customer Data Platform (CDP) Winter 2025
ANZ High performer Lead Capture Winter 2025
Australia High performer Lead Capture Winter 2025
Usability Leader Lead Scoring Winter 2025
EMEA High performer Email Template Builder Winter 2025
Australia High performer Marketing Automation Winter 2025
ANZ High performer Marketing Automation Winter 2025
40
LogRocket
Session Replay
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Best Small Business Products 2024
Highest Satisfaction Products 2024
Best Software Products 2024
EMEA Leader Session Replay Winter 2025
United Kingdom Leader Session Replay Winter 2025
Grid Leader Session Replay Winter 2025
Middle East & Africa Leader Session Replay Winter 2025
Relationship Leader Bug Tracking Winter 2025
41
Constant Contact Advanced Automation
Marketing Automation
Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Latin America Leader Email Template Builder Winter 2025
EMEA Leader Email Template Builder Winter 2025
Europe Leader Marketing Analytics Winter 2025
United Kingdom Leader Visitor Identification Winter 2025
Americas Leader Email Template Builder Winter 2025
Europe Leader Email Template Builder Winter 2025
EMEA Leader Customer Journey Analytics Winter 2025
EMEA Leader Marketing Analytics Winter 2025
42
Salesforce Marketing Cloud Engagement
Email Marketing
Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.
Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Asia Pacific Leader Email Marketing Winter 2025
Grid Leader Location-Based Marketing Winter 2025
India Leader Email Marketing Winter 2025
Grid Leader Email Template Builder Winter 2025
Asia Leader Email Template Builder Winter 2025
Grid Leader Email Marketing Winter 2025
Asia Leader Email Marketing Winter 2025
Americas Leader Email Marketing Winter 2025
43
Customer.io
Marketing Automation
A platform for sending targeted messages.
A platform for sending targeted messages.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Europe Leader Personalization Winter 2025
Results Leader Transactional Email Winter 2025
Relationship Leader Transactional Email Winter 2025
Momentum Leader Personalization Winter 2025
Grid Leader Transactional Email Winter 2025
EMEA Leader Transactional Email Winter 2025
Middle East & Africa Leader Transactional Email Winter 2025
United Kingdom Leader Transactional Email Winter 2025
44
RELAYTO
Content Experience Platforms
Turn your PDFs into interactive visual experiences.
Turn your PDFs into interactive visual experiences.
Categories
G2 Awards
Best Sales Products 2024
Best Marketing & Digital Advertising Products 2024
Best Design Products 2024
Grid Leader Content Curation Winter 2025
Relationship Leader CMS Tools Winter 2025
Usability Leader Sales Enablement Winter 2025
EMEA Leader Content Experience Platforms Winter 2025
Relationship Leader Account-Based Web and Content Experiences Winter 2025
Relationship Leader Content Distribution Winter 2025
45
Brandwatch Consumer Intelligence
Social Media Listening Tools
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Asia Pacific Leader Brand Intelligence Winter 2025
Asia Leader Brand Intelligence Winter 2025
Results Leader Audience Intelligence Platforms Winter 2025
Grid Leader Brand Intelligence Winter 2025
46
Synup
Online Reputation Management
Synup is a local marketing software that help small business to control digital assets, keep business information in sync, monitor customer feedback, improve online presence and get real-time insights and analytics to run a better business.
Synup is a local marketing software that help small business to control digital assets, keep business information in sync, monitor customer feedback, improve online presence and get real-time insights and analytics to run a better business.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Results Leader Social Media Listening Tools Winter 2025
Relationship Leader Social Media Management Winter 2025
Results Leader Local Listing Management Winter 2025
Relationship Leader Social Media Listening Tools Winter 2025
Momentum Leader Store Locator Winter 2025
47
Iterable
Marketing Automation
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Canada Leader Personalization Winter 2025
Grid Leader Personalization Winter 2025
Americas Leader Marketing Automation Winter 2025
Europe Leader Personalization Engines Winter 2025
Grid Leader Marketing Automation Winter 2025
48
BigMarker
Virtual Event Platforms
Live, on-demand, and automated webinar software - Customizable, interactive webinars and online events for marketing, sales, training, and onboarding.
Live, on-demand, and automated webinar software - Customizable, interactive webinars and online events for marketing, sales, training, and onboarding.
Categories
G2 Awards
Best Marketing & Digital Advertising Products 2024
Results Leader Virtual Event Platforms Winter 2025
Southeast Asia Leader Webinar Winter 2025
Usability Leader Online Community Management Winter 2025
49
Braze
Mobile Marketing
Create powerful customer engagement with ease, at any scale
Create powerful customer engagement with ease, at any scale
Categories
G2 Awards
Best Enterprise Products 2024
Best Mid-Market Products 2024
Best Marketing & Digital Advertising Products 2024
Best Software Products 2024
Highest Satisfaction Products 2024
Europe Leader Push Notification Winter 2025
Grid Leader Push Notification Winter 2025
Europe Leader Personalization Engines Winter 2025
50
Contlo
Marketing Automation
AI Powered Marketing Software With Human Touch For Fast Growing Shopify Businesses
AI Powered Marketing Software With Human Touch For Fast Growing Shopify Businesses
Categories
G2 Awards
Fastest Growing Products 2024
Best Marketing & Digital Advertising Products 2024
Usability Leader E-Commerce Data Integration Winter 2025
Asia High performer E-Commerce Analytics Winter 2025
India High performer E-Commerce Data Integration Winter 2025
Implementation Leader E-Commerce Analytics Winter 2025
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
More than 30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories in which they are a part. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 25 or 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company must receive at least 50 approved reviews in aggregate across all of its G2-listed products during the 2023 calendar year. Reviews must have been submitted by Dec. 31, 2023 to impact Best Software eligibility and rankings. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2023. Other G2 reports might include more or less data which would potentially show different rankings for software companies and products.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with companies to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2024 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
Eligibility criteria and methodology have remained unchanged from last year. Being eligible, of course, does not guarantee inclusion on a list.
We did, however, add net-new lists in 2024 for:
Companies:
APAC Software Companies
Products:
Rookies of the Year
Best Products for Professionals in Analytics (this was previously combined with AI)
Best Products for Professionals in AI (this was previously combined with Analytics)
Best Products for Professionals in Education
