Best Marketing and Digital Advertising Products
2022
Nothing but the best software. Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace.
G2 is proud to share our 2022 list of the Best Marketing and Digital Advertising Products
Each day, new and returning users visit G2 to leverage our growing community of trusted reviewers to feel empowered to make intelligent software buying decisions for their business.
Top Marketing Product awards are earned by software products and companies that provide best-in-class customer service products and experiences for their customers. To qualify for the best of Marketing & Digital Advertising software list, products must be listed under one or more of the Marketing or Digital Advertising child categories. Businesses use marketing and digital ad software to automate marketing processes, manage marketing and advertising campaigns, and measure marketing performance. These software solutions can be used to generate leads, promote products and services, manage customer data, improve customer experiences, and analyze marketing effectiveness.
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Award-Winning Best Marketing and Digital Advertising Product Categories Include:
1
Semrush
SEO Tools
Online Visibility and Content Marketing SaaS Platform
Categories
G2 Awards
Best Marketing Products 2022
Best Small Business Products 2022
Best Software Products 2022
Europe Leader Content Creation Winter 2023
Results Leader Competitive Intelligence Winter 2023
Usability Leader Paid Search Intelligence Winter 2023
Relationship Leader Paid Search Intelligence Winter 2023
Europe Leader Media Monitoring Winter 2023
2
HubSpot Marketing Hub
Marketing Automation
HubSpot Marketing Hub
View profileMarketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories
G2 Awards
Best Marketing Products 2022
Best Small Business Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Best Enterprise Products 2022
Asia Pacific Leader Landing Page Builders Winter 2023
Momentum Leader Landing Page Builders Winter 2023
Asia Pacific Leader Marketing Analytics Winter 2023
3
ZoomInfo Sales
Sales Intelligence
ZoomInfo Sales
View profileFind your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Find your next customer with ZoomInfo Sales, the biggest, most accurate, and most frequently refreshed database of contact and company insights, intelligence, and purchasing intent data, all in one, modern go-to-market platform.
Categories
G2 Awards
Best Marketing Products 2022
Best Office Products 2022
Best Mid-Market Products 2022
Best Enterprise Products 2022
Best Small Business Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Grid Leader Sales Intelligence Winter 2023
Usability Leader Email Verification Winter 2023
4
6sense Revenue AI for Marketing
Account-Based Orchestration Platforms
6sense Revenue AI for Marketing
View profile6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more ofte
Categories
G2 Awards
Best Marketing Products 2022
Results Leader Lead Scoring Winter 2023
Relationship Leader Lead Scoring Winter 2023
Relationship Leader Account-Based Analytics Winter 2023
Grid Leader Lead Scoring Winter 2023
Usability Leader Account-Based Advertising Winter 2023
Relationship Leader Account-Based Orchestration Platforms Winter 2023
Results Leader Account-Based Orchestration Platforms Winter 2023
5
ActiveCampaign
Marketing Automation
ActiveCampaign
View profileActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Categories
G2 Awards
Best Marketing Products 2022
Best Sales Products 2022
Best Commerce Products 2022
Best Small Business Products 2022
Best Office Products 2022
Best Content Management Products 2022
Best Software Products 2022
Europe Leader Email Template Builder Winter 2023
United Kingdom Leader Email Template Builder Winter 2023
6
Terminus (by DemandScience)
Account-Based Orchestration Platforms
Terminus (by DemandScience)
View profileTerminus is the most complete ABM platform available. Find the right audiences, get relevant messages in front of them across every channel, bring your sales team along for the entire revenue journey, and measure performance on everything – all from one place.
Terminus is the most complete ABM platform available. Find the right audiences, get relevant messages in front of them across every channel, bring your sales team along for the entire revenue journey, and measure performance on everything – all from one place.
Categories
G2 Awards
Best Marketing Products 2022
Implementation Leader Account-Based Analytics Winter 2023
Implementation Leader Account-Based Web and Content Experiences Winter 2023
Grid Leader Account-Based Advertising Winter 2023
Grid Leader Account-Based Web and Content Experiences Winter 2023
Implementation Leader Account-Based Orchestration Platforms Winter 2023
Implementation Leader Account-Based Advertising Winter 2023
7
Constant Contact Advanced Automation
Marketing Automation
Constant Contact Advanced Automation
View profileConstant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results.
Categories
G2 Awards
Best Marketing Products 2022
Results Leader Visitor Identification Winter 2023
Relationship Leader Visitor Identification Winter 2023
Relationship Leader Marketing Analytics Winter 2023
Relationship Leader Attribution Winter 2023
Relationship Leader Sales Analytics Winter 2023
Grid Leader Attribution Winter 2023
8
Meltwater
Social Media Listening Tools
Meltwater
View profileManage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Categories
G2 Awards
Best Marketing Products 2022
Best Mid-Market Products 2022
Best Small Business Products 2022
Best Enterprise Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Grid Leader Media and Influencer Targeting Winter 2023
Grid Leader PR Analytics Winter 2023
9
Birdeye
Online Reputation Management
Birdeye
View profileBirdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Birdeye is a reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with prospects through digital channels, and gain customer experience insights to grow
Categories
G2 Awards
Best Marketing Products 2022
Best Analytics and AI Products 2022
Best Software Products 2022
Usability Leader Experience Management Winter 2023
Usability Leader Feedback Analytics Winter 2023
10
Demandbase One
Account Data Management
Demandbase One
View profileThe biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view
Categories
G2 Awards
Best Marketing Products 2022
Grid Leader Account-Based Orchestration Platforms Winter 2023
Grid Leader Account-Based Advertising Winter 2023
Grid Leader Account-Based Analytics Winter 2023
Relationship Leader Account-Based Advertising Winter 2023
Relationship Leader Account-Based Orchestration Platforms Winter 2023
Grid Leader Demand Side Platform (DSP) Winter 2023
Grid Leader Attribution Winter 2023
11
Reputation
Online Reputation Management
Reputation
View profileReputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of public and private feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this proc
Categories
G2 Awards
Best Marketing Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Results Leader Experience Management Winter 2023
Usability Leader Experience Management Winter 2023
Relationship Leader Experience Management Winter 2023
Usability Leader Social Customer Service Winter 2023
Usability Leader Social Media Listening Tools Winter 2023
12
WebEngage
Marketing Automation
WebEngage
View profileWebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
Categories
G2 Awards
Best Marketing Products 2022
Results Leader Push Notification Winter 2023
Usability Leader A/B Testing Winter 2023
India Leader E-Commerce Personalization Winter 2023
Results Leader Customer Journey Mapping Winter 2023
Implementation Leader Customer Journey Mapping Winter 2023
Grid Leader Customer Journey Mapping Winter 2023
India Leader Push Notification Winter 2023
13
Insider
Mobile Marketing
Insider
View profileInsider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.
Categories
G2 Awards
Best Marketing Products 2022
Best Mid-Market Products 2022
Best Commerce Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Usability Leader Customer Data Platform (CDP) Winter 2023
Grid Leader Customer Data Platform (CDP) Winter 2023
Results Leader Customer Data Platform (CDP) Winter 2023
14
RollWorks Account-Based Platform
Account Data Management
RollWorks Account-Based Platform
View profileIt’s software that takes some of the best marketing tactics you know work—display ads, social ads, triggered emails—and syncs them together to drum up more revenue.
It’s software that takes some of the best marketing tactics you know work—display ads, social ads, triggered emails—and syncs them together to drum up more revenue.
Categories
G2 Awards
Best Marketing Products 2022
Implementation Leader Account-Based Advertising Winter 2023
Implementation Leader Cross-Channel Advertising Winter 2023
Implementation Leader Display Advertising Winter 2023
Grid Leader Account-Based Advertising Winter 2023
Grid Leader Retargeting Winter 2023
Grid Leader Cross-Channel Advertising Winter 2023
15
Act-On
Marketing Automation
Act-On
View profileThe Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.
The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.
Categories
G2 Awards
Best Marketing Products 2022
Usability Leader Customer Journey Mapping Winter 2023
Implementation Leader Personalization Winter 2023
Relationship Leader Customer Journey Mapping Winter 2023
Usability Leader Customer Journey Analytics Winter 2023
Results Leader Marketing Account Intelligence Winter 2023
16
Hootsuite
Social Media Management
Hootsuite
View profileHootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Categories
G2 Awards
Best Small Business Products 2022
Best Marketing Products 2022
Best Enterprise Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Highest Satisfaction Products 2022
Implementation Leader Social Media Analytics Winter 2023
Implementation Leader Social Media Listening Tools Winter 2023
Grid Leader Social Media Listening Tools Winter 2023
17
AdRoll
Cross-Channel Advertising
AdRoll
View profileSince 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and
Categories
G2 Awards
Best Marketing Products 2022
Grid Leader Retargeting Winter 2023
Europe Leader Mobile Advertising Winter 2023
Grid Leader Display Advertising Winter 2023
Grid Leader Cross-Channel Advertising Winter 2023
Grid Leader Mobile Advertising Winter 2023
18
Constant Contact
Email Marketing
Constant Contact
View profileWhether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.
Categories
G2 Awards
Best Commerce Products 2022
Best Marketing Products 2022
Implementation Leader Event Marketing Winter 2023
Results Leader Event Marketing Winter 2023
Relationship Leader Email Template Builder Winter 2023
Relationship Leader Event Marketing Winter 2023
Grid Leader Email Template Builder Winter 2023
Usability Leader Event Marketing Winter 2023
19
SOCi
Social Media Management
SOCi
View profileSOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.
Categories
G2 Awards
Best Marketing Products 2022
Momentum Leader Local Listing Management Winter 2023
Usability Leader Local Listing Management Winter 2023
Usability Leader Social Media Advertising Winter 2023
Relationship Leader Local Listing Management Winter 2023
Implementation Leader Local Listing Management Winter 2023
Relationship Leader Store Locator Winter 2023
Usability Leader Social Media Suites Winter 2023
Grid Leader Store Locator Winter 2023
20
Webex Events & Webinars
Event Management Platforms
Webex Events & Webinars
View profileWebex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Webex Events (formerly Socio) powers flexible, end-to-end virtual, in-person and hybrid event experiences—from multi-track conferences to tradeshows to networking events.
Categories
G2 Awards
Best Marketing Products 2022
Grid Leader Mobile Event Apps Winter 2023
Relationship Leader Event Management Platforms Winter 2023
Usability Leader Event Management Platforms Winter 2023
Relationship Leader Mobile Event Apps Winter 2023
Implementation Leader Mobile Event Apps Winter 2023
Usability Leader Event Networking and Matchmaking Winter 2023
21
SAP Emarsys
Marketing Automation
SAP Emarsys
View profileSAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands acro
SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands acro
Categories
G2 Awards
Best Marketing Products 2022
Best Commerce Products 2022
Australia Leader Marketing Analytics Winter 2023
Grid Leader Loyalty Management Winter 2023
Europe Leader Transactional Email Winter 2023
Grid Leader E-Commerce Personalization Winter 2023
Europe Leader E-Commerce Personalization Winter 2023
Grid Leader Transactional Email Winter 2023
22
RingCentral Events
Virtual Event Platforms
RingCentral Events
View profileRingCentral Events (formerly Hopin Events) is an all-in-one video-first event platform that makes planning, producing, managing, and\ reliving onsite, virtual, and hybrid event experiences easier than ever
RingCentral Events (formerly Hopin Events) is an all-in-one video-first event platform that makes planning, producing, managing, and\ reliving onsite, virtual, and hybrid event experiences easier than ever
Categories
G2 Awards
Fastest Growing Products 2022
Best Marketing Products 2022
Europe Leader Event Registration & Ticketing Winter 2023
Implementation Leader Mobile Event Apps Winter 2023
Momentum Leader Event Management Platforms Winter 2023
Europe Leader Event Management Platforms Winter 2023
Grid Leader Event Networking and Matchmaking Winter 2023
Momentum Leader Event Marketing Winter 2023
Grid Leader Virtual Event Platforms Winter 2023
23
Sprout Social
Social Media Suites
Sprout Social
View profileSprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Categories
G2 Awards
Best Marketing Products 2022
Best Software Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Usability Leader Social Media Listening Tools Winter 2023
Usability Leader Social Media Management Winter 2023
Relationship Leader Social Media Suites Winter 2023
Relationship Leader Social Media Listening Tools Winter 2023
Usability Leader Social Media Analytics Winter 2023
24
Brandwatch Consumer Intelligence
Social Media Listening Tools
Brandwatch Consumer Intelligence
View profileBrandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
Categories
G2 Awards
Best Marketing Products 2022
Best Enterprise Products 2022
Grid Leader Audience Intelligence Platforms Winter 2023
Usability Leader Audience Intelligence Platforms Winter 2023
Relationship Leader Audience Intelligence Platforms Winter 2023
25
Celtra
Creative Management Platforms
Celtra
View profileCreative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It a
Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It a
Categories
G2 Awards
Best Marketing Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Implementation Leader Display Advertising Winter 2023
Implementation Leader Mobile Advertising Winter 2023
26
Hubilo
Virtual Event Platforms
Hubilo
View profileBuild better webinar programs that drive real revenue Every Webinar+ is an opportunity to grow both your audience and your revenue. 2x your pipeline by using Webinar+ today. Founded in early 2020, Hubilo unlocks massive insights and value of webinars for the B2B marketer, proving ROI, accelerating p
Build better webinar programs that drive real revenue Every Webinar+ is an opportunity to grow both your audience and your revenue. 2x your pipeline by using Webinar+ today. Founded in early 2020, Hubilo unlocks massive insights and value of webinars for the B2B marketer, proving ROI, accelerating p
Categories
G2 Awards
Best Marketing Products 2022
Europe Leader Event Management Platforms Winter 2023
Momentum Leader Event Management Platforms Winter 2023
Relationship Leader Event Management Platforms Winter 2023
Usability Leader Event Networking and Matchmaking Winter 2023
Relationship Leader Event Networking and Matchmaking Winter 2023
Asia Pacific Leader Event Management Platforms Winter 2023
27
StackAdapt
Demand Side Platform (DSP)
StackAdapt
View profileWith StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
Categories
G2 Awards
Best Marketing Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Europe Leader Cross-Channel Advertising Winter 2023
Europe Leader Display Advertising Winter 2023
Implementation Leader Video Advertising Winter 2023
Implementation Leader Cross-Channel Advertising Winter 2023
28
Cvent Event Marketing & Management
Event Management Platforms
Cvent Event Marketing & Management
View profileCvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Categories
G2 Awards
Best Enterprise Products 2022
Best Marketing Products 2022
Best Small Business Products 2022
Best Mid-Market Products 2022
29
Brevo Marketing Platform
Email Marketing
Brevo Marketing Platform
View profileEasily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.
Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform.
Categories
G2 Awards
Best Marketing Products 2022
Fastest Growing Products 2022
Europe Leader Email Deliverability Winter 2023
Asia Pacific Leader Transactional Email Winter 2023
Grid Leader SMS Marketing Winter 2023
Europe Leader SMS Marketing Winter 2023
Momentum Leader Email Testing Winter 2023
Grid Leader Email Testing Winter 2023
Asia Leader Transactional Email Winter 2023
30
Vendasta
CRM
Vendasta
View profileVendasta’s white-label platform empowers you to provide marketing solutions to local businesses under your brand.
Vendasta’s white-label platform empowers you to provide marketing solutions to local businesses under your brand.
Categories
G2 Awards
Best Commerce Products 2022
Best Marketing Products 2022
Best Sales Products 2022
Grid Leader Subscription Billing Winter 2023
Grid Leader Sales Enablement Winter 2023
Grid Leader Local Marketing Winter 2023
Grid Leader Local Listing Management Winter 2023
Grid Leader Local SEO Winter 2023
31
Whova
Event Management Platforms
Whova
View profileWhova is a comprehensive event management platform that promotes success throughout the event life cycle; time-saving event management tools provide a smoother event planning experience, and an award-winning event app facilitates engaging experiences during the event. Whova supports a broad range of
Whova is a comprehensive event management platform that promotes success throughout the event life cycle; time-saving event management tools provide a smoother event planning experience, and an award-winning event app facilitates engaging experiences during the event. Whova supports a broad range of
Categories
G2 Awards
Best Marketing Products 2022
Usability Leader Event Registration & Ticketing Winter 2023
Results Leader Mobile Event Apps Winter 2023
Usability Leader Mobile Event Apps Winter 2023
32
Agorapulse
Social Media Suites
Agorapulse
View profileAgorapulse is a Social Media Marketing and CRM suite that helps agencies, business owners and marketers to manage their Facebook page, Twitter and Instagram accounts.
Agorapulse is a Social Media Marketing and CRM suite that helps agencies, business owners and marketers to manage their Facebook page, Twitter and Instagram accounts.
Categories
G2 Awards
Best Marketing Products 2022
Highest Satisfaction Products 2022
Best Software Products 2022
Implementation Leader Social Media Listening Tools Winter 2023
France Leader Social Media Listening Tools Winter 2023
Results Leader Social Media Management Winter 2023
Implementation Leader Social Media Suites Winter 2023
Implementation Leader Social Media Management Winter 2023
33
Yext
Digital Experience Platforms (DXP)
Yext
View profileYext is an API-first, composable software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business.
Yext is an API-first, composable software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business.
Categories
G2 Awards
Best Analytics and AI Products 2022
Best Marketing Products 2022
Best Commerce Products 2022
Relationship Leader Local Listing Management Winter 2023
Relationship Leader Local SEO Winter 2023
Relationship Leader Store Locator Winter 2023
Results Leader Local Marketing Winter 2023
Usability Leader Local Marketing Winter 2023
34
Adapt
Marketing Account Intelligence
Adapt
View profileAdapt provides access to millions of contact and business information. Business Owners, Sales & Marketing professionals use Adapt to get accurate and updated contact information to grow their business.
Adapt provides access to millions of contact and business information. Business Owners, Sales & Marketing professionals use Adapt to get accurate and updated contact information to grow their business.
Categories
G2 Awards
Highest Satisfaction Products 2022
Best Marketing Products 2022
Asia Pacific Leader Market Intelligence Winter 2023
Southeast Asia High performer Sales Intelligence Winter 2023
Asia Pacific High performer Market Intelligence Winter 2023
Southeast Asia High performer Lead Intelligence Winter 2023
Asia High performer Marketing Account Intelligence Winter 2023
Asia Leader Sales Intelligence Winter 2023
35
Zoho Social
Social Media Management
Zoho Social
View profileSchedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Categories
G2 Awards
Best Small Business Products 2022
Best Marketing Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Grid Leader Social Media Suites Winter 2023
Grid Leader Social Media Analytics Winter 2023
Grid Leader Social Media Listening Tools Winter 2023
Middle East & Africa Leader Social Media Listening Tools Winter 2023
Africa Leader Social Media Management Winter 2023
36
Xtremepush
Marketing Automation
Xtremepush
View profileXtremepush is an Omnichannel Customer Engagement Platform powered by a built-in CDP. It enables companies to understand their customers and transform ordinary customer experiences into engaging interactions that drive conversion, retention, and revenue across all channels.
Xtremepush is an Omnichannel Customer Engagement Platform powered by a built-in CDP. It enables companies to understand their customers and transform ordinary customer experiences into engaging interactions that drive conversion, retention, and revenue across all channels.
Categories
G2 Awards
Best Marketing Products 2022
Grid Leader Location-Based Marketing Winter 2023
Relationship Leader Push Notification Winter 2023
Europe High performer SMS Marketing Winter 2023
Europe High performer Mobile Marketing Winter 2023
Europe High performer Push Notification Winter 2023
Relationship Leader Customer Journey Analytics Winter 2023
Grid High performer Push Notification Winter 2023
37
Smartlook
Session Replay
Smartlook
View profileSmartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.
Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.
Categories
G2 Awards
Best Small Business Products 2022
Best Marketing Products 2022
Best Development Products 2022
Highest Satisfaction Products 2022
Best Software Products 2022
Implementation Leader Heatmap Tools Winter 2023
Europe Leader Session Replay Winter 2023
Grid Leader Heatmap Tools Winter 2023
Implementation Leader Digital Analytics Winter 2023
38
impact.com
Partner Relationship Management (PRM)
impact.com
View profileimpact.com’s flagship product, impact.com/performance, helps you get the most out of your affiliate partnerships to drive rapid and efficient revenue growth. Within the impact.com/performance platform, connect with valuable and diverse partners using powerful discovery tools and a vetted marketplace
impact.com’s flagship product, impact.com/performance, helps you get the most out of your affiliate partnerships to drive rapid and efficient revenue growth. Within the impact.com/performance platform, connect with valuable and diverse partners using powerful discovery tools and a vetted marketplace
Categories
G2 Awards
Best Marketing Products 2022
Momentum Leader Tag Management Systems Winter 2023
Results Leader Partner Relationship Management (PRM) Winter 2023
Results Leader Marketing Analytics Winter 2023
Relationship Leader Tag Management Systems Winter 2023
Grid Leader Affiliate Marketing Winter 2023
Implementation Leader Influencer Marketing Platforms Winter 2023
39
Intuit Mailchimp All-in-One Marketing Platform
Marketing Automation
Intuit Mailchimp All-in-One Marketing Platform
View profileMailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive
Categories
G2 Awards
Best Marketing Products 2022
Relationship Leader Retargeting Winter 2023
Implementation Leader Social Media Advertising Winter 2023
Relationship Leader Domain Registrars Winter 2023
40
Glassbox
Session Replay
Glassbox
View profileGlassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Categories
G2 Awards
Best Marketing Products 2022
Best Development Products 2022
Best Content Management Products 2022
Highest Satisfaction Products 2022
Usability Leader Mobile Analytics Winter 2023
Relationship Leader Mobile Analytics Winter 2023
41
Sendoso
Direct Mail Automation
Sendoso
View profileSendoso helps companies engage, acquire, and retain customers by integrating digital and physical sending strategies into mission-critical revenue programs.
Sendoso helps companies engage, acquire, and retain customers by integrating digital and physical sending strategies into mission-critical revenue programs.
Categories
G2 Awards
Best Software Products 2022
Best Enterprise Products 2022
Best Mid-Market Products 2022
Highest Satisfaction Products 2022
Best Marketing Products 2022
Results Leader Promotional Product Management Winter 2023
Grid Leader Promotional Product Management Winter 2023
Grid Leader Direct Mail Automation Winter 2023
42
Fullstory
Session Replay
Fullstory
View profileFullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights
Categories
G2 Awards
Best Marketing Products 2022
Implementation Leader Mobile App Optimization Winter 2023
Implementation Leader Heatmap Tools Winter 2023
Implementation Leader Product Analytics Winter 2023
43
CallRail
Inbound Call Tracking
CallRail
View profileCallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call,
CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call,
Categories
G2 Awards
Best Collaboration and Productivity Products 2022
Best Marketing Products 2022
Usability Leader Marketing Analytics Winter 2023
Usability Leader Attribution Winter 2023
Results Leader Attribution Winter 2023
Implementation Leader Marketing Analytics Winter 2023
44
Airmeet - Virtual Events & Webinar Platform
Virtual Event Platforms
Airmeet - Virtual Events & Webinar Platform
View profileAirmeet is a top-notch online event platform that simplifies the connection between event organizers and their audience. Forget the hassles of traditional events – with Airmeet, organizers and exhibitors can focus on engaging with their audience and creating memorable experiences. Plus, organizers c
Airmeet is a top-notch online event platform that simplifies the connection between event organizers and their audience. Forget the hassles of traditional events – with Airmeet, organizers and exhibitors can focus on engaging with their audience and creating memorable experiences. Plus, organizers c
Categories
G2 Awards
Best Marketing Products 2022
Grid Leader Event Networking and Matchmaking Winter 2023
Implementation Leader Virtual Event Platforms Winter 2023
Implementation Leader Event Networking and Matchmaking Winter 2023
Relationship Leader Webinar Winter 2023
Relationship Leader Event Networking and Matchmaking Winter 2023
45
Keap
CRM
Keap
View profileSmall business CRM, e-commerce, email and social marketing solution all in one place
Small business CRM, e-commerce, email and social marketing solution all in one place
Categories
G2 Awards
Best Sales Products 2022
Best Accounting and Finance Products 2022
Best Marketing Products 2022
Grid Leader Lead Scoring Winter 2023
Grid High performer Quote-to-Cash Winter 2023
Implementation Leader Quote-to-Cash Winter 2023
Canada Leader Marketing Automation Winter 2023
Grid Leader Lead Capture Winter 2023
ANZ Leader CRM Winter 2023
46
Chatmeter
Online Reputation Management
Chatmeter
View profileLocal listing, review, and social media management for the multi-location brand and agency.
Local listing, review, and social media management for the multi-location brand and agency.
Categories
G2 Awards
Best Marketing Products 2022
Implementation Leader Local Marketing Winter 2023
Results Leader Local Marketing Winter 2023
Grid Leader Store Locator Winter 2023
Grid High performer Local SEO Winter 2023
Grid High performer Local Listing Management Winter 2023
Usability Leader Social Media Analytics Winter 2023
Grid Leader Online Reputation Management Winter 2023
47
Totango
Customer Success
Totango
View profileEnterprise Customer Success Platform that proactively drives adoption, retention, expansion, and strengthens reputation through actionable insights, scalable solutions, and meaningful customer engagement.
Enterprise Customer Success Platform that proactively drives adoption, retention, expansion, and strengthens reputation through actionable insights, scalable solutions, and meaningful customer engagement.
Categories
G2 Awards
Best Project Management Products 2022
Best Marketing Products 2022
Implementation Leader Customer Journey Mapping Winter 2023
Grid Leader Customer Journey Mapping Winter 2023
Grid Leader Customer Success Winter 2023
Grid Leader Customer Journey Analytics Winter 2023
48
Similarweb
Competitive Intelligence
Similarweb
View profileDigital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who
Categories
G2 Awards
Best Marketing Products 2022
Fastest Growing Products 2022
Momentum Leader Paid Search Intelligence Winter 2023
Momentum Leader Competitive Intelligence Winter 2023
Grid Leader Market Intelligence Winter 2023
Europe Leader Market Intelligence Winter 2023
Grid Leader Competitive Intelligence Winter 2023
49
Instapage
Landing Page Builders
Instapage
View profileOwned by airSlate since 2023, Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.
Owned by airSlate since 2023, Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.
Categories
G2 Awards
Best Marketing Products 2022
Implementation Leader Landing Page Builders Winter 2023
Momentum Leader A/B Testing Winter 2023
Grid Leader A/B Testing Winter 2023
Grid High performer Landing Page Builders Winter 2023
Momentum Leader Landing Page Builders Winter 2023
50
RELAYTO
Content Experience Platforms
Turn your PDFs into interactive visual experiences.
Categories
G2 Awards
Best Sales Products 2022
Best Design Products 2022
Best Marketing Products 2022
Grid Leader Content Distribution Winter 2023
Relationship Leader Account-Based Web and Content Experiences Winter 2023
Implementation Leader Account-Based Web and Content Experiences Winter 2023
Momentum Leader Flipbook Winter 2023
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards ranks the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories they are a part of. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software seller or product must receive at least 50 approved and published reviews during the 2021 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2021. Other G2 reports might include more or less data which would potentially show different rankings for software sellers and software products. Also, broadly-defined “Other” categories such as “Other Marketing Software” and “Other IT Security Software” were excluded to ensure we were evaluating products with relevant comparative scoring.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with sellers and organizations to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2022 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
There are a few changes to G2's Best Software Lists this year. To be more inclusive of software sellers and products, we reduced the number of vendor-level reviews per calendar year to be eligible - from 100 to 50. Being eligible of course does not guarantee inclusion on a list.
We also added new persona-based lists, such as "Best software for professionals in marketing." Net-new categories this year that enable greater segmentation include those for:
- CAD & PLM Products
- Collaboration & Productivity Products
- Commerce Products
- Content Management Products
- Design Products
- Development Products
- IT Infrastructure Products
- Office Products
- Security Products
