Influ2 is giving our team an opportunity to advertise and drive brand awareness directly to targets within the accounts that we want to see in our pipeline, which saves us a big buck we would otherwise spend on targeting the “unknown”, which is especially helpful when you're advertising to large organizations.
From a technical standpoint, the platform is easy-to-use, and if we have any questions or requests, their team is quick to respond and execute. From a strategic side, working with Influ2 helps us unify marketing and sales activities.
Also, I’d like to point out that we really appreciate the fact that they listen to client’s feedback and work really hard on improving their product to satisfy their customer’s needs. The recent release of the new product (V2) is just another proof that their team cares about the experience we receive from working with them. Review collected by and hosted on G2.com.
The lack of visibility into seeing from which platform the engagements are coming is unfortunate but not critical for us. Review collected by and hosted on G2.com.
110 out of 111 Total Reviews for Influ2
Overall Review Sentiment for Influ2
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With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts. As a Vendor, I'm impressed with their evolution and product updates. Review collected by and hosted on G2.com.
Nothing much I'm not sure how they do it; I guess part of their secret sauce. So I wonder why other ABM tools are not offering a similar solution. Review collected by and hosted on G2.com.
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used! The platform is pretty user friendly, they are really quick in response time for issues, and it was a smooth integration to learn how to use the platform. They are especially helpful in guiding you through best practices and helpful pointers to make your campaigns succeed. Review collected by and hosted on G2.com.
The biggest thing that we've experienced is that the platform setup is not as efficient as it could be, but they do a good job of working on updates. And because of this, it could take a bit of time to adjust to the tool. But besides that, there is nothing super major that we dislike about Influ2! Review collected by and hosted on G2.com.
We’ve been using Influ2 for a while now, and honestly, it’s been a game-changer for how we run our B2B ad campaigns. Unlike other platforms that just target accounts, Influ2 actually targets real people—decision-makers—so our ads don’t feel like they’re shouting into the void. Review collected by and hosted on G2.com.
The platform is in early stage so the metrics can be better cross integrated to improve reporting. Review collected by and hosted on G2.com.
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that can allows avertising targeting at a very granular level. The tool is fairly easy to use, UI is very clean, and has impressive reporting capabilities. The customer success team is amazing - they're on top of ongoing campaigns and genuinely care for campaign success. Very happy with the partnership! Review collected by and hosted on G2.com.
The match rate could be a bit better. Also, knowing the platform where the ad engagement came from would be good to know. Other than these, the tool is great. Review collected by and hosted on G2.com.
Knowing exactly who engaged with an ad is very helpful in executing an ABM strategy. It helps us be smarter about when and how we reach out to contacts within our ICP. Also, being able to show which members of a buying group have seen and engaged with our ads helps marketing show its impact on influencing open opportunities. Lastly, the customer success team at Influ2 is incredible. They're always helping us optimize our campaigns and actually understand our account and campaign data at a deep level - great partnership. Review collected by and hosted on G2.com.
The match rate for certain audiences has been a bit low. Our buying group includes some hard to reach audiences - e.g. healthcare providers - and Influ2's match rate has been lower than we had hoped on those contacts. Review collected by and hosted on G2.com.
If you're running a more established program, understand your ICP and know exactly who you need to reach, it can be frusterating to run paid social or digital display programs, because you can't guarentee you'll reach and convert your audience. Plus, you used to have to rely on a form conversion and the volume of people willing to fill out a form has been waning for years. With Influ2, you can leave all of these problems in the past. You can reach WHO you want, and see exactly who is engaging, without having to wait until they convert. It's a game changer. Plus, you can auto-reroute messaging and ads based on engagement, # impressions, deal stage - so you know you're always sending the right message at the right time. Amanzing channel for marketers. Review collected by and hosted on G2.com.
I do wish you could do dynamic personalization on ads like you can with DemandBase - customizing based on account names or similar field merges. Review collected by and hosted on G2.com.
The tool itself is incredible, easy to use, and has a lot of customization. Meaning, that we can get very specific in who we are targeting and excluding. The variations of ad designs are great as the ads can show up in different places. I love that we can not only see who is clicking/viewing ads, but we can see that from an ad overall and determine which visuals/messaging are working best.
The team behind Influ2 is truly the best. They are always able to help us if we have questions and are more than willing to hop into calls to explain things 'in person' vs just using Slack. They also provide advice to ensure that we are seeing success in the campaigns that we launch, rather than just letting us 'out into the wild'. Helen, Anna, Ivan, and the rest of the team are extremely knowledgeable about the product. With their help, we are able to set up ads efficiently and track its effectiveness within our Salesforce integration. Review collected by and hosted on G2.com.
Honestly, there isn't anything I dislike about Influ2. If anything, I would say we had some old data that was causing it to show ads to no longer relevant contacts, but they have advised us of a solution already! Review collected by and hosted on G2.com.
Simply put, INFLU2 does what it says it will. You can target your target ICP easily from your CRM across INFLU2.
The reporting allows us to see the revenue attribution easily integrated into our CRM.
It allows you to even target on a 1:1 basis in those cases where you simply can't get hold of that perfect target.
Our account manager is very hands of and always suggests ways we can improve what we are doing.
We have seen great success with INFLU2 and look forward to continuing working with them. Review collected by and hosted on G2.com.
There are not many things that I would say could improve, but perhaps the UI could be a bit sharper. Review collected by and hosted on G2.com.
Influ2 is an exceptionally user-friendly tool for person-based targeting. Its intuitive interface makes campaign setup quick and simple, and real-time Slack notifications keep our team updated on key engagement moments. The platform effortlessly supports building complex engagement flows, making it a reliable solution for targeting the right individuals and optimising marketing efforts. Our Account Manager from Influ2 is always can always help with advice on how to further enhance our campaigns. Review collected by and hosted on G2.com.
We are very much looking forward to the integration with our CRM, and it should release soon Review collected by and hosted on G2.com.
Having the ability to target key contacts for our ABM initiatives (1) removes the guessing game on who has clicked, seen our ads (2) tailor custom messaging depending on stages (3) saves both time and $$$.
Influ2 simplifies mapping customer journeys to deal cycle and the UI is simple and easy to understand what is working and not. The out of the box reporting is robust and helps associate with pipeline generated.
The customer service is unpararelled and is one of the selling points. Since each organization will have specific needs and goals, the team has provided the much needed support to make campaigns a success over the years.
Implementation is relatively easy and integrates flawlessly with third party including HubSpot and Salesforce. Review collected by and hosted on G2.com.
The roadmap is packed with new features and as a customer you want to have them incorporated as soon as possible. Sometimes it takes longer than anticipated. Review collected by and hosted on G2.com.
