Apollo.io Reviews & Product Details

Since writing this review, we've been especially impressed with Apollo's continued improvements to their intent data and AI-powered recommendations. The platform keeps getting smarter at surfacing the right prospects at the right time, which has made our outreach even more targeted. It's clear the team is constantly investing in the product. Review collected by and hosted on G2.com.

Anything that Apollo.io can improve?

Previous Response: There are some drawbacks. The learning curve is steep, and pricing isn't cheap, especially for larger teams. I've occasionally encountered outdated contact information, and the platform can slow down during peak hours. Email sending limits can also restrict high-volume campaigns. Despite these limitations, the ROI has been clear. Our prospecting efficiency has doubled, and conversion rates are up 30% since implementation. While it might be overkill for small teams, Apollo.io is a worthwhile investment for growing B2B sales operations. The bottom line: Apollo.io has earned its place as our team's go-to sales intelligence platform by delivering real, measurable results. Show Less Review collected by and hosted on G2.com.

Since I first started using Apollo.io many enhancements have been added to the application. The overall system is now very powerful and improves the day-to-day efficiency of my work. The contacts database is now even easier to access and search to find a whole host of contact details. There are many features which I do not currently use, however, knowing that they are there and ready to use gives me confidence that I will stay with this product for the foreseeable future. Review collected by and hosted on G2.com.

I would be great if there was an additional user subscription level which allowed a very basic access at a much reduced cost. This is because I only get involved in freelance work now (as I'm retired) and do not need to use much of the available functionality. Review collected by and hosted on G2.com.

In my daily work, I handle nutrition consultations, manage clinic operations, and also work on health education content. Apollo helps me find the right professional contacts when I need to reach out for work-related communication or collaboration. The search feels simple to use and I can filter people without getting confused. I didn’t have to do much setup to start getting useful results, so it was easy to begin using it. I open it only when needed, and it helps me get contacts faster instead of searching on different platforms. It has the main features I need and works well with the way I already manage contacts, so it fits into my routine without extra effort. Review collected by and hosted on G2.com.

At times, when I open a profile, some details take a moment to load, so I wait a bit and then continue. When I am checking a few profiles quickly, the view can feel a little crowded and I have to scroll more than needed. A few filters take some time to understand at first, but it becomes normal after using them once or twice. Also, when I apply many filters together, the page can feel a bit slow to refresh. Review collected by and hosted on G2.com.

What i like best about Apollo,io is its Powerful Waterfall enrichment and Chrome Extension the Waterfall Feature helps ensure higher data accuracy by automatically finding and verifying the best contact information from multiple sources while the Chrome Extension makes it very easy to capture Leads directly from LinkedIn without switching platforms Review collected by and hosted on G2.com.

The least helpful aspect can be unused credits don't roll over, they expire at the end of each billing cycle so if you don't use them you lose them entirely Review collected by and hosted on G2.com.

Apollo.io stands out for simplifying the entire B2B lead generation and outreach process within a single platform. I started using Apollo.io for the first time in 2025, and it quickly became a reliable tool for managing sales outreach and client acquisition. The contact database is broad and generally accurate, especially for targeting professionals in the US, UK, and EU markets. The advanced filtering capabilities are a major strength. Searching leads by industry, job title, company size, location, and technology stack makes it easier to reach relevant decision-makers instead of spending time on unqualified prospects. The built in email sequencing and tracking features add further value by allowing outreach campaigns to run smoothly without depending on multiple third-party tools. The interface is clean, well structured, and easy to navigate, even for first-time users. Setting up workflows, finding leads, and launching campaigns feels straightforward and efficient. This makes Apollo.io suitable for both small teams and growing businesses aiming to scale their outbound efforts. Overall, Apollo.io has helped improve lead quality, streamline outreach processes, and maintain a more organized and professional sales workflow. Review collected by and hosted on G2.com.

After using Apollo.io for about one month, I stopped mainly due to pricing limitations and credit restrictions. Many useful features require higher plans, which can feel expensive for smaller teams. Additionally, some contact data was outdated, leading to lower response rates in certain campaigns. Review collected by and hosted on G2.com.

Apollo.io is most useful because it helps you find the right decision makers and reach out to them faster all from one place it gives you verified B2B contact details lets you filter leads very precisely by role, company size, industry, location etc and allows you to send and automate outreach without switching tools it saves time, improves targeting and makes B2B sales much more efficient Review collected by and hosted on G2.com.

Free tier is very limited, most advanced filters and features are locked Review collected by and hosted on G2.com.

Apollo.io is very strong for outbound and prospecting. The contact database is large and regularly updated, filters are flexible, and it is easy to build targeted lists quickly. The email sequencing and CRM integrations save a lot of time for sales and revops teams. Overall, it combines data, engagement, and workflows in one place, which improves productivity. Review collected by and hosted on G2.com.

Data accuracy can sometimes vary depending on region or role, so occasional manual verification is needed. The interface can feel overwhelming at first because of the number of features, and onboarding new users takes time. Some advanced features are locked behind higher pricing tiers, which can be limiting for smaller teams. Review collected by and hosted on G2.com.

Apollo.io brings together a massive B2B contact database and the tools you need to find leads, automate outreach, and track results in one place. I like the advanced search filters, which make it simple to narrow down the right prospects by job title, industry, location, and other criteria. It also allows you to build automated email sequences and connect with your CRM, saving a lot of time and effort overall. Review collected by and hosted on G2.com.

There’s a bit of a learning curve at the beginning because the platform includes a lot of features. At times, the contact data quality isn’t perfect, so I still need to manually double-check email accuracy. Also, some of the most useful tools are only available with higher-tier plans. Review collected by and hosted on G2.com.

I like best about Apollo.io is how quickly it turns a vague prospecting idea into a clear target list.

Instead of jumping between tools, I can filter companies, identify the right roles, and get actionable contact data in one flow. That focus saves time and makes outreach more intentional rather than random. Review collected by and hosted on G2.com.

dislike about Apollo.io is that it sometimes requires extra verification before I can fully trust the data.

Some contact details need cross-checking, and that slows down outreach when speed matters. The interface can also feel dense at first, which means there’s a learning curve before you can move quickly and confidently. Review collected by and hosted on G2.com.

What I like most about Apollo.io is how much time it saves me on prospecting and outreach. The contact and company data feels accurate and is easy to navigate, so finding the right leads is quick and straightforward. I also really appreciate the robust filters and the seamless CRM integrations, which help keep everything organized and moving efficiently. Overall, it streamlines my workflow and lets me focus on building real connections instead of spending time hunting down information. Review collected by and hosted on G2.com.

One thing I don’t like about Apollo.io is that it can sometimes feel overwhelming, especially for new users. There are a lot of features and filters, which are powerful, but it takes time to fully understand them and use them effectively. Data accuracy can also be inconsistent at times, so contacts may occasionally need to be verified. On top of that, some advanced features and higher usage limits are locked behind paid plans, which can feel restrictive when you’re trying to scale outreach. Overall, it’s a strong tool, but it comes with a learning curve and a few practical limitations. Review collected by and hosted on G2.com.