What I like best about ZINFI UPM is that it centralizes partner activity in one place and replaces a lot of manual coordination. I mainly use it for deal registration with Fivetran, and the biggest value is having a clear system to submit deals, track status, and see approvals and ownership in real time. Before this, we relied more on email threads and spreadsheets, which made it harder to keep track of opportunities and required more follow up. Now everything is logged in one place, which saves time and reduces confusion. Another strong point is that it supports different parts of the partner workflow. While I use it mostly for deal registration, our technical team uses it for certifications, so having both pipeline activity and enablement in the same platform helps keep things aligned across teams. From an ROI perspective, the value comes from reducing manual work, improving visibility, and giving us a more structured process for managing partner activity.

I like its centralized partner management, strong automation features, and clear visibility into partner performance and engagement.

I really like how ZINFI Unified Partner Management (UPM) simplifies partner operations. It brings all the tools—communication, tracking, reporting, and automation—into one easy‑to‑use platform. The interface is clean and intuitive, and it saves a lot of time by reducing manual work. I also appreciate how customizable it is, making it easy to adapt to different partner programs. Overall, it helps build stronger relationships and improves efficiency across the board.