At Belkins we have long decided to go omnichannel but were struggling with finding a one-stop solution for this goal. We lacked a centralized system to store and analyze customer data, which made it difficult for us to personalize our marketing efforts and align our customer experience across multiple channels. Those ones we tried and tested before were too complicated and costly to use until Yespo became a game changer. We appreciate that this platform requires neither sky-high investment nor costly support or tricky integrations. It accurately identifies the users that come to the website and then matches this data from the information from your database. But the main benefit of Yespo for omnichannel marketing is that this solution comes with several ready-made omnichannel marketing campaigns that you can use right from day one.
So, we focused on delivering personalized messages on email and added follow-up SMS messages. In a month, our sales grew by 14%. Needless to say, most of the processes become automated with Yespo, so you get more time for understanding your customers and improving your product.
It’s difficult enough to find a marketing tool that would include all the necessary features. Fortunately, we have found such a solution. Yespo is a powerful CPD with the opportunity to send messages via various channels. We usually communicate by email. Yespo’s email builder is perfect: it has numerous stunning templates and customization tools.
To create effective campaigns, we first gather customer data with the help of activity tracking. Then, we segment users to offer them relevant products and advice on using our solutions. By the way, segmentation is a forte of this platform.
When the segmentation is done, we set up event-triggered workflows to automatically send tailored messages. Yespo has also developed a lot of pre-made campaigns based on best practices, which saves me time for creative tasks.
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