-Extremely easy to install and apply patches - everything in one place/no modules; -Great support team and low pricing; -Beautiful colour palette and chars gallery; -Great data governance, security on all possible levels - rows, columns, views, reports, folders, dashboards; -Ability to connect to vast number of various data sources; - 3rd Party connectors - Twitter, YouTube, Facebook Ads, etc; - Integration with D3.js charts

I like how easy it is to get a working dashboard and reports to users. Once your data is staged correctly the software allows for quick no fuss dashboard development. Most existing BI software tools take days to get a dashboard up and running. I also like the fact Yellowfin is rapidly evolving to upgrade and change with market demands and opening up charting options with javascript charts in their latest version 7.3+. I also think what sets them apart from the other BI tools is their local support. Within hours the support team are available to listen, help and solve the matter. I can not speak highly enough about the Melbourne team who support me through some difficult software issues we encounter.

Yellowfin provides excellent value. It is very well price in comparison to other BI tools. Considering the functionality that comes with Yellowfin this provides very good value for money. End users find it easy to use and the development pipeline continues to bring new features which enhance the overall user experience. It's been built for cloud deployment (no local client to install) which makes it easy to deploy.