I love the ease of use - the dashboard and all important reports are easy to navigate while still going deep. Also, WR's recommendations with the data help with building strategy.

We can see the effect of our ads using multiple attribution models. We also have a longer sales cycle so we can track our users longer than the ad platforms can. Wicked also has a ton of tools besides just ROI measurement.

I really like that you can track longer than the standard 7 to 30 day attribution options available in the marketing channels. There are a lot of great features, but that's the top.