I like how comprehensive the platform is. It has provided us with additional insight into our multi-channel marketing strategy that we otherwise would not have had.

I love how Wicked Reports shows what ACTUALLY happened and makes it easy to track ad performance tied to real revenue, versus the ad platform dashboards that are off 20-50% and seem to be getting worse with all the privacy restrictions.

The predictive behaviors are giving us at ProAd Labs phenomenal insights into how our traffic turns into leads and customers. This enables us to optimize for true ROI and not superficial TOF metrics that could be deceiving without having the full snapshot of customer journey