The simplicity and access to support. Cusomter service was helpful in terms of walking us through plugins and extra services.

The option to process orders directly from dashboard and mobile capability

The best the about this product is it creates an E-commerce site for you and it includes everything that you could possibly ever want or need for your business. Depending on the plan you get, it includes orders, products, categories to choose from, customers, pages, themes, and optional apps to add.