The best part of Twitter Analytics is that businesses and consumers all have access to a variety of data points simply and easily. I appreciate how it is all available on web; without requiring additional platforms or tools to purchase. I visit the Twitter Analytics dashboard mulitple times per week, each time checking out my monthly impressions and my various tweet highlights. Couple that with my followerers engagement and top followers and it provides all valuable data that my colleagues and senior management team would require. But the best part about it? You can EASILY download reports and you don't need any third party data or integrations. Instead, you have all the data you might need and then some. What I really enjoy is seeing not only our top tweets but also our top mentions, but how I'm able to take custom starting and end points and be able to export all of that data to be easily be able to tie it into other monthly internal and external reports. Link clicks, likes,retweets, everything is being monitored and these data points become even more valable when businesses like ours incorporate a large amount of ads as you're then able to not only be able to acknowledge which ads aren't working, but measure which ones are and see how and why.

Twitter is the one of the best platform as it is real time engagement. There are manay ad format. It allows best platform to increase the revenue of the business. Easy to use

Twitter Analytics is best tool for business and individual to understand audience. Twitter analytics also Provide a wide range of data about Twitter account including follower growth, tweet engagement and audience demographic etc. it is user friendly platform that make easy to access and interpret data.