It's a great self-serve tool. Very intuitive and cutting edge. There's a lot of self-learning as well that the bot does in terms of word recognition which is also really nice. The way ADA sets up their relationships with their customers and customer success team is also very nice.
The integration is the power of this tool. To create, plan and track all the activities you do on several channel in one single tool is the key point of this tool.
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