I enjoyed having a one-stop shop for all our registrations and the super-flexible configuration capability that handled most of our complex needs. We were able to accommodate all of the attendee categories with the variety of set-up options within eReg. I also liked the ability to link events to mailing lists in eMarketing, which we only really scratched the surface with this year. Next year, we plan to integrate them together even more. We also really benefitted from the ability to print badges for the event on the day directly from etouches. Again, we did not use this to its full potential this year, so looking forward to utilising the software even more in this area next year.

eTouches is specifically made for managing events in detail. Where our Marketing Automation Platform (MAP) stops (misses functionality) eTouches takes over and still provides a seamless integration back to our MAP giving us as event managers all the capabilities that we need. It's very easy to learn to use and not much can go wrong. We are most likely only using 25% of the total capabilities of the product but it does exactly what we need it to do so we are very happy with this solution. The integration functionality is great and key factor when we made the decision to work with the platform.

The etouches suite of products provides the potential for integration among event registration (with payment gateway capabilities), call for proposals, dynamic agenda, event seating charts, budgeting, social media, email marketing, and event mobile app with monetization features. This means that everyone at our organization who is involved in event planning, management, and execution is using the same platform and working from the same data set. This level of consistency across disciplines enables better communication, less duplication of effort, and greater efficiency. Our attendees loved the ease of use of the mobile app, and we had the highest adoption rate of live app users during the event than we have had in previous years.