I like the speed of and reliability of the system. Online retail is a 24 hour a day, 365 days a year business. You can never afford for your shopping cart to go down. LimeLight was architected on AWS and stands on the most reliable servers in the world. I also like that the system is the "system of record" for everything that flows through my online store. I can use any front end, website or custom funnel I want (most of which are way faster and optimized in a way that even the best funnel makers can't match). They have some of the best in class reporting / ecommerce analytics and also have very very smart staff members and data scientists that understand performance marketing, direct response marketing and online retail.

I've been using Limelight CRM for 4 years now. I like that it is a comprehensive solution. Like as a CRM it does EVERYTHING. It has intergrations to anything that you could want, the customer service team helps you with any questions that you have, and if you feel like something is missing their product team will help you to get it up there. Really they are a great company with a great product.

I like the value added services and features built into Limelight that allow you to maximize the revenue from your subscription offer. Limelight provides necessary functionality to help people new to business, compete against much larger established companies, by maximizing profitability.