I am a part of content integrity team ( content abuse) at my company. Sift is an important part of our daily work to identify suspicious user and to stop them from corrupting the marketplace. The best part about sift is that it provides various data to track down down suspicious and fraudster users and provides theease to use it. The feature to create routes and automate worflows helps effectively and also heps to stop spam comments.

I like that sift is very conviniet to use , it has a lot of feature that help us to mitigate risk on such account ,I like that we can use it anytime we need assistance regarding identity of customers .

Most helpful about using Sift, is you can see details that is not seen on the other tools.Its easy to access.