Love the focus on keeping the user at the center. Easy to use, a value-added security product that does not run into a large "J" curve in adoption.

Setting up a new computer or device is always made more frustrating by the sheer number of logins required for all of the different apps, services, and websites one uses. Maintaining proper security means avoiding reusing passwords or writing them down, so some sort of password manager is a necessity today. However with traditional password management tools, that just means one more app you need to track, and another password and 2FA scheme to keep that tool safe. After setting up a new computer in my home office, being able to use SDO for some of my services instead of traditional password management was refreshing. Microsoft 365 was set up and connected to all of my work services quicker and easier than any site or service, all thanks to SDO.

the multifactor authentication for active directory users, ease of use for the end-users, ease of enrolling for end-user in massive deployment, no more stickers to stick on the monitor for the users to remember the password.