I like SAS Viya's automated machine learning feature which works through "Model Studio" interface providing drag and drop workflow for building predictive models. Also SAS Viya's automated hyperparameter tuning feature helps in finding optimal hyperparameters for machine learning algorithms. This feature allows us to quickly test different model configurations and identify the best performing model. SAS Viya integrates advanced analytics techniques, for example combining structured and unstructured data, seamlessly within the modelling workflow.

I can say it has the best capability of machine learning and analytics.Ease of use and implementation. It has the real time decision engine which allows agile and responsive marketing. It has great customer support and frequency of use is good.It has the great felxibility, scalabilty and strong data privacy measures. Overall its a great powerful insight we have.

The platform's advanced analytics capabilities, combined with robust reporting and visualization tools, enable organizations to gain deep insights and make informed decisions.