Super high level: gives you an understanding on what competitors are using, doing, etc.

ability to track and monitor our lead generation!

I've been using this software now for a couple of months, and while it is early days still on its development. They definitely seem to be improving quickly. So far I've been able to identify a few key leads & behavior supporting my ABM strategy. Also, this is the most affordable personalization software I've been able to find. Now we can customize our content specifically to the visitor's technology which helps a ton in categorizing ourselves as specialists in that area.