We used D&B Visitor Intelligence, tested Clearbit Reveal and Lead Forensics but none of the providers can be compared to the results that Exact Visitor delivers. The ability to understand accounts before they enter Eloqua and identify who they are is one of the most important aspects for us. Secondly what is new in the market and a breakthrough is the ability to identify the real person visiting to take away the guesswork for both marketing and sales.

We use Adobe Marketing Cloud to optimize our digital experience from when a visitor lands on Goldman Sachs, but with that in mind we have no way to know the majority of the visitors that leaves the website and doesnt enter through a form. This is where Exact Visitor comes into the picture, they have given us the opportunity to reach prospects early if that is in Corporate Finance, Investment and lending etc. which enable us to reach out early to these accounts as and win the deals before our competition does. The ability to map out companies due to the view of the exact person on GS is a new way to do ABM for our team.

Exact Visitor has enabled our team to know what companies are looking for loans or account openings in the commercial department by identifying them before they request information or signup. This is crucial across all countries we operate in. We automatically sync the data to Salesforce and the commercial team can take action.