It has a fully automated customer relationship manager and marketing features. It can also email prospect salespeople to call leads. Its good for email campaigns.

Usability, search and sorting capabilities, unlimited customization.

For those that cannot afford the InfusionSoft type products, this fits in fine. It has always been a great CRM and the email marketing is good enough to automate things well. I use campaigns on a weekly basis, as I send out security bulletins to my list.