ROKT
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mParticle is a customer data platform.
Rokt Catalog helps ecommerce partners grow product breadth and scale ecommerce revenue without added operational complexity. Expand your offering through curated third-party inventory—without managing logistics, negotiating supplier terms, or holding stock. Powered by the Rokt Brain, every placement is optimized for real-time relevance, ensuring maximum revenue with high-margins and minimal effort.
Rokt Ads is an AI-powered commerce media and performance advertising platform that helps brands acquire high-value customers at the Transaction Moment, the moments before, during, and immediately after a purchase, when shoppers are most engaged and most likely to convert. By advertising into Rokt's closed network of premium ecommerce partners, marketers reach high-intent buyers in brand-safe environments that aren't available on open exchanges, social platforms, or traditional search. Rokt Ads is built for performance marketers, growth teams, and customer acquisition leaders who need a scalable, outcome-based channel beyond Google and Meta. Campaigns are managed through Rokt's unified platform (OP3), which supports four campaign types (Traffic, Shoppable Ads powered by Rokt Catalog, App Install, and Payment Usage) across the full range of pricing models including CPA, CPR, ROAS, CPM, CPL, and CPI. Advertisers only pay for measurable outcomes, with first-party attribution and closed-loop reporting that work without third-party cookies. The platform is powered by Rokt Brain, a real-time machine learning system that uses transaction signals, first-party data, and behavioral intent to optimize bids, targeting, and creative on every impression. Rokt Ads delivers full transparency and control over placements, fraud protection, and first-party verification, with fast integration via Web SDK, mobile SDKs, server-to-server APIs, tag managers, and third-party measurement tools. Rokt is SOC 2 Type II, ISO 27001, GDPR, and CCPA compliant, and partners maintain full ownership of their data. Globally, Rokt Ads reaches 1.1B+ unique customers across 10B+ annual ecommerce transactions, delivering average click-through rates of 4.03% and conversion rates of 6.32%, performance significantly above Google Display and Meta benchmarks.
Rokt Ecommerce Suite is how Rokt brings relevance to every stage of the customer journey, helping partners unlock new revenue from product discovery to post-purchase confirmation. Powered by the Rokt Brain and billions of learned customer interactions, the suite brings together four products that deliver real-time, 1:1 relevance where it matters most. Rokt Catalog enables ecommerce partners to scale assortments, further monetize their customer traffic, and transform their 3P product strategy — whether they're running a marketplace platform or onboarding brands at speed. Rokt Upcart increases cart value with relevant upsells. Rokt Pay+ monetizes the payment page, enabling payment providers to compete for share of wallet, promoting private label credit cards, and letting customers unlock purchase incentives. And Rokt Thanks unlocks untapped value on the confirmation page with internal initiatives or third-party offers.
ROKT Reviews
Verified User in Non-Profit Organization Management
mParticle Makes Event Tracking and Forwarding to Amplitude Effortless
Ben D.
A tool that covers all the essentials to enable multi-channel marketing
Ayur M.
Quality Engineer at F-Secure | Ex-GET at Nokia Solutions and Networks | VIT '24 GRADUATELove the tool mParticle – but with some troubles
About
What is ROKT?
Rokt is the global leader in ecommerce, powering over 10 billion transactions annually for 33,000+ clients, including PayPal, Uber, Macy's, AMC Theatres, Fanatics, Live Nation, Hulu, Albertsons, and HelloFresh. Rokt is trusted by more than 50% of the Top 200 global ecommerce companies across retail, travel, financial services, quick-service restaurants, and entertainment. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. The platform's core AI engine, Rokt Brain, makes real-time relevance decisions at the Transaction Moment™ — the point of highest purchase intent in an ecommerce flow. Rokt Brain has been refined over 13+ years of machine learning on transactional data. Rokt Ecommerce Suite covers post-purchase and checkout monetization: Rokt Thanks (confirmation page optimization, up to $500K incremental profit per 1M transactions), Rokt Pay+ (payment page monetization, up to $400K incremental profit per 1M transactions), Rokt Upcart (in-cart upsells), and Rokt Catalog (marketplace infrastructure for retail partners to expand 3P assortment without inventory risk). Rokt Ads is an ecommerce advertising network delivering a 4.03% CTR and 6.32% CVR -- 10x higher than Google Display and 4x higher than Facebook. Rokt mParticle is a customer data platform with 300+ native integrations that delivers 10-50% outcome lifts across marketing and growth use cases. Rokt Catalog for Brands gives DTC brands two distribution channels from a single product feed: Sales Distribution, which places brand products inside Rokt's retail partner marketplaces -- including Macy's and Nordstrom -- without requiring separate integrations per retailer; and Digital Marketing Distribution, which powers Shoppable Ads and Dynamic Product Ads at the Transaction Moment, reaching verified, purchase-ready customers beyond Google and Meta. Rokt operates with 99.992% uptime and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. The company has grown over 40% year-over-year for more than a decade and invests $100M+ annually in product development. To learn more, visit rokt.com