# Rokt Catalog (formerly Canal) Reviews **Vendor:** ROKT **Category:** [Drop Shipping Software](https://www.g2.com/categories/drop-shipping) **Average Rating:** 4.7/5.0 **Total Reviews:** 81 ## About Rokt Catalog (formerly Canal) Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations. For ecommerce partners, Rokt Catalog functions as a full marketplace infrastructure platform, handling brand sourcing, product data ingestion, taxonomy normalization, pricing sync, inventory management, order orchestration, compliance, quality assurance, and vendor payouts. Partners onboard new brands with the help of ProductAI, which automates product data enrichment and PDP compliance at scale. Partners integrate with Rokt Catalog through flexible options including API, Mirakl, WooCommerce, Shopify, and server-to-server connections. For brands, Rokt Catalog for Brands delivers two growth channels from a single product feed integration: sales distribution across trusted retail partner marketplaces, and shoppable ads that drive product discovery and sales at the highest-intent moments in commerce. The platform is powered by Rokt Brain for real-time relevance and Rokt mParticle for unified customer data governance, and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. Rokt Catalog supports thousands of brands and over one million SKUs across the network. Ecommerce partners use Rokt Catalog to expand third-party assortment up to 6x faster than legacy marketplace platforms, unlocking incremental GMV without inventory risk or operational overhead. DTC brands including True Classic, Anine Bing, Jonathan Adler, Mejuri, Kitsch, Jones Road, Coleman, Cozy Earth, and Peak Design use Rokt Catalog for Brands to expand retail distribution across premium partners like Macy's and Nordstrom, acquire net-new customers at high-intent moments, and scale across apparel, beauty, home, wellness, and other consumer categories. Most brands go live in days, not months, with no individual retailer negotiations, no manual onboarding per marketplace, and no ongoing catalog maintenance. ## Rokt Catalog (formerly Canal) Pros & Cons **What users like:** - Users commend Rokt Catalog's **exceptional customer support** , highlighting their helpfulness and proactive communication throughout the process. (2 reviews) - Users find **Rokt Catalog's ease of use** empowering, facilitating seamless communication and integration throughout the ecomm process. (2 reviews) - Users appreciate the **seamless communication and partnership opportunities** provided by Rokt Catalog, enhancing collaboration with brands. (1 reviews) - Users value the **customization options** in Rokt Catalog, enhancing communication and integration with brands effectively. (1 reviews) - Users value the **easy integrations** of Rokt Catalog, enhancing collaboration and communication with brands seamlessly. (1 reviews) - Features (1 reviews) **What users dislike:** - Users face **integration issues** with Rokt Catalog, affecting the setup process and overall user experience. (1 reviews) - Users note the **shipping limitations** with certain platforms, impacting integration and setup despite proactive support for improvement. (1 reviews) ## Rokt Catalog (formerly Canal) Reviews ### 1. An ideal and proactive partner for setting up dropship **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac M. | E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal has created a platform that allows for seamless communication and partnership opportunities without having to leave the site. Communicating with new brands on how to integrate is simple and they do a great job with reconciling and communicating on finance issues with both retailers and brands. They're also very proactive in terms of tech improvements, both based on their own goals as well as our requests, that you can see implemented within a very reasonable time period. **What do you dislike about Rokt Catalog (formerly Canal)?** There are some limitations in terms of integrating with brands on certain platforms and though they provide a manual option, that is also limited in scope for shipping setup. The messaging inbox has some room for improvement, but they actually reached out to us looking for feedback on that and made us aware of coming changes. Again, they're really proactive on trying to improve where necessary. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal has allowed to quickly onboard brands for dropship and take care of the tech and financial aspects, allowing us to start selling faster. ### 2. Great support from canal **Rating:** 5.0/5.0 stars **Reviewed by:** Tzvi G. | Business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** I've had an experience, with Canal. The user friendliness is top notch making it easy to navigate and make the most of all the features. Introducing Canal into our workflow was simple and smooth helping us save time. The customer support has been excellent—responsive, knowledgeable and always ready to help. We frequently use Canal because it consistently fulfills our requirements and seamlessly integrates with our systems. The range of features is impressive. Each one is tailored for user convenience. Overall Canal has significantly improved our operations and productivity. I highly recommend it! Many thanks to Canal for offering such an easy, to use service! **What do you dislike about Rokt Catalog (formerly Canal)?** Mastering Advanced Functions; While the fundamental features are straightforward to navigate delving into capabilities may require some time to grasp. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal has played a role, in tackling important challenges for our company; Centralized Marketplace; Canals comprehensive marketplace has made our procurement process more efficient by enabling us to connect directly with multiple suppliers through the app. This centralized approach saves us a lot of time and effort since we no longer have to juggle communication channels or platforms. Smooth Integration with Shopify; The seamless integration with Shopify has been a game changer for us. We effortlessly integrated Canal with our existing Shopify store simplifying our operations and ensuring a workflow. This integration lets us handle inventory orders and supplier interactions all in one place boosting our efficiency and productivity. Improved Supplier Communication; By enabling communication with suppliers within the app Canal has enhanced our collaboration and coordination. This feature has led to response times strengthened negotiation capabilities and reliable management of the supply chain. Overall Canals solutions have brought benefits to our business by streamlining processes enhancing supplier communication and seamlessly integrating with our systems. These improvements have increased efficiency, reduced complexity. Established a more cohesive strategy, for managing the supply chain. ### 3. Easy-To-Use Marketplace Builder **Rating:** 5.0/5.0 stars **Reviewed by:** Noelle C. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal has made building ecomm marketplaces so easy, and their team has been a pleasure to work with! There is no 'dumb question' in their team's eyes, and they are so willing to help at every step of the process. As we are a media company first, Canal has given us the opportunity to seamlessly and easily connect our content to commerce and get our audience connected to the brands we love and showcase. **What do you dislike about Rokt Catalog (formerly Canal)?** I have not had a negative experience with Canal to date. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal has allowed us to easily create an ecomm marketplace, connecting our site to brands we love and use every day in our kitchen studio. ### 4. A sales channel that seamless integrates with Shopify **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle M. | Sr. Director of E-commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Setting up and connecting to my Shopify store took less than an hour. The reporting and order management is clean whether you use their platform or your Shopify store's analytics tools. We were able to connect to a social selling platform through Canal as a new sales channel. Product management is also seamless. **What do you dislike about Rokt Catalog (formerly Canal)?** Payouts were not automatic, and it created one more chart of accounts to reconcile for our finance team. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal was a way for us to sell products on the social platform Flip. Flip was a new method of social selling, and we wanted to test it out. Canal let us push our product inventory and shipping methods to Flip and allow for clean reporting and product management. The platform can do much more but that's all we were using it for. ### 5. Amazing platform to onboard and manage premium suppliers **Rating:** 5.0/5.0 stars **Reviewed by:** Chris W. | Head of Platform Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** 900+ suppliers are availalble through their platform and it doesn't require our team to search for individual poc. Canal proposal flow is quick and within 3 days thousands of skc are availalble to be added to our Marketplace. **What do you dislike about Rokt Catalog (formerly Canal)?** Learning how to use Canal dashboard to find what inventory is approved/availalble. Slightly confusing to start, but after a couple of tries then it's intuitive. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** We're primary known as an affordable fast fashion retailer, but we launched a marketplace to complement our core business. Through Canal we're able to send proposals to social media trending DTC brands to diversify from affordable fast fashion. The products that are made availble through Canal are what are shoppers are looking for that generally can't be found through most marketplaces. ### 6. Incredibly easy connection to our online store **Rating:** 4.5/5.0 stars **Reviewed by:** Chris M. | E-Commerce Manager + Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal was incredibly easy to connect to our WooCommerce store using the Canal plugin integration. Once everything was connected selecting which products to make eligble for sale was easy as flipping switches on and off. From a fulfillment standpoint all of our orders flow through the system seemlessly which makes things way easier on our production team. **What do you dislike about Rokt Catalog (formerly Canal)?** Organizing inventory was a bit confusing at first, but once you visit the help center and read a couple articles to find what your looking for it is fairly straight forward. Having control over how to order your products in the display of a seller's store would be fantastic as well. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal is allowing us to work with other companies that align with our brand so we can share audiences and expand our reach. ### 7. Canal is a great platform for business expansion **Rating:** 4.5/5.0 stars **Reviewed by:** Comfort N. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** I've been using Canal for about 6 months and love it so far. I am able to set up dropship agreements seamlessly & in minutes, and the interface is very easy to understand. So far, using Canal has helped us sell more units monthly **What do you dislike about Rokt Catalog (formerly Canal)?** Unfortunately there are not a lot of dropship partners available for businesses looking to expand their customer base **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** I love that I am able to get my products in front of new customers. The commission rates are reasonable and for a lower acquisition fee than advertising platforms. The dropship orders sync directly to my store. ### 8. Great way to unlock new partnerships and increase brand recognition **Rating:** 5.0/5.0 stars **Reviewed by:** Elif K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** We have been using Canal for a while now and it's been a game changer for us. The onboarding process was very easy and seamless, the customer success team helped us a lot along the way. Canal offers a great opportunity for boutique brands to showcase their products on different platforms and boost brand visibility, sales and AOV through partnerships. We are very happy to have found them! **What do you dislike about Rokt Catalog (formerly Canal)?** We would love to see more brands and companies on the platform. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Thanks to Canal, we showcase our product line on different marketplaces and enhance our collection/bundles with complimentary products from different brands. ### 9. The Work is Done For You **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole T. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** I love that Canal makes it easy to partner with other businesses and platforms. The process and system services lend much more return than wholesaling. **What do you dislike about Rokt Catalog (formerly Canal)?** The platform accessibility has grown so much in such a short amount of time. I am still learning how to transition between a supplier and seller. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** I have received so many sales and new customers through Canal. They do the hard work of finding people and then they provide all of the tools to negotiate between businesses and then come together on an agreement. Th e process is easy and seamless. ### 10. Intuitive platform and efficient team! **Rating:** 4.5/5.0 stars **Reviewed by:** Natasha R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The app's UX/UI intuitiveness and ease of use for both the storefront and supplier. **What do you dislike about Rokt Catalog (formerly Canal)?** Monthly billing process not necessarily accounting system friendly and requires a bit of systems building for the data to speak to eachother. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal is mainly facilitating our online store orders with our dropship supplier partners. As a small company with no warehousing at the moment, we are happy to have found a creator-centric platform to connect backend systems with our product partners, introduce us to new aligned brands, and create a seamless proposal workflow. We are especially benefitting from the manual portal created to facilitate artisan orders for those partners that do not have an online shop to connect with for dropshipping orders. ### 11. Great Experience Overall **Rating:** 5.0/5.0 stars **Reviewed by:** Jimmy R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The ability to connect effortlessly with over shop, vendors and retailers **What do you dislike about Rokt Catalog (formerly Canal)?** The only dislike and to be clear this is not just Canal. The fees could be a little lower to help small businesses keep the their fees low. But the have to keep running so I don't disagree but hope it would be lower. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Thanks to Canal im able to sell my products in multiple sites and i can see everything in an easy to use interphase ### 12. Canal is a great partner, enabling us to drop ship products from other suppliers easily **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The Canal team is super open to feedback and requests, and they help solve for issues that pop up for our specific use cases. I've been continually impressed by their receptivity to creating features and/or one off solutions so we can meet our goals. They also help us investigate whenever we have fulfillment or CX issues; they feel like an extension of our team. **What do you dislike about Rokt Catalog (formerly Canal)?** Occasionally the team will have a bug that causes issues, but in those cases the Canal team typically does a full retro and ensures that they do everything possible to (1) make sure it doesn't happen again, and (2) rectify any damage. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal helps us to sell products seamlessly on our site that are fulfilled by other suppliers. Canal's offering allows us to set it up on our site in a way that means the user has a unified overall experience - from browsing/shopping all the way through receiving the package in the mail. ### 13. Canal Helped Us Open Our 1st San Francisco Storefront **Rating:** 5.0/5.0 stars **Reviewed by:** Jack P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** My company partnered with Canal when we opened our San Francisco storefront. Canal seamlessly integrated with our Shopify store, POS, and the Shopify stores of various other vendors selling in our retail space. With Canal, we could easily process the payment for 3rd-party goods sold in our store through our POS and have them paid instantly without extra effort or hassle. Canal also has a vast network of suppliers, enabling us to offer/test new products to our customers quickly and at low risk. Canal's team has excellent support, and we highly recommend them to any retailer looking to scale their options/SKUs through 3rd-parties, whether online or at your retail store! **What do you dislike about Rokt Catalog (formerly Canal)?** Canal was perfect for our needs and fulfilled their promise, so we have no complaints or things we disliked at this time. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** With Canal, we could easily process the payment for 3rd-party goods sold in our retail store through our POS and have them paid instantly without extra effort or hassle. ### 14. Very Well Curated Program **Rating:** 5.0/5.0 stars **Reviewed by:** Allison W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The vendors and shops are both well curated, most drop ship portals are a wasteland of random things. They showcase the products well. **What do you dislike about Rokt Catalog (formerly Canal)?** I want to be able to tag items in to add them to Canal, instead of having to open the Canal portal to add them. Shopify The setup was more difficult than expected. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** I want to get a wider reach of QUALIFIED shops for my goods and Canal faciliatates that. ### 15. Great way to connect B2B **Rating:** 5.0/5.0 stars **Reviewed by:** blake k. | Owner, Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** I like how shops anywhere can carry my products, and when I create new options, they can seamlessly add them as well. Great customer service, too. **What do you dislike about Rokt Catalog (formerly Canal)?** I would like to carry other brand's products in my shop as well, but the selection isn't as broad as I'd like. Looking for more homewares, foodie items. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Getting more eyes on my products. Canal helps me find new markets for our brand. ### 16. Easy to implement **Rating:** 5.0/5.0 stars **Reviewed by:** Lin C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal makes it easy to partner with other brands (larger brands that I perhaps wouldn't have been able to get in touch with myself) and increase brand visibility and hopefully acquire new customers. I like that they are very communicative and transparent. Their team reaches out when new opportunities arise. The platform is user friendly and easy to navigate. Everything is clear including payment terms and margins. **What do you dislike about Rokt Catalog (formerly Canal)?** I'm not able to access the dashboard on my phone, so whenever we need to make a change, I need to wait till I get to my computer. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Connecting with larger brands to make it easy to partner with them ### 17. Canal is great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Seamless connections to new accounts without any additional setup. As everyone knows, setup for drop ship can be very time consuming and there is no guarantee on sales actually coming in. Canal allows us to quickly connect to accounts that we may not have been intrested in if we had to do a full vendor connection and setup. **What do you dislike about Rokt Catalog (formerly Canal)?** Platform can be confusing at times. Everything is not always clear. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal eliminates the need for individual item setups. It also allows us to connect with smaller accounts that may not process too many orders, but are still good visibiluty. ### 18. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Caleb M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal is a great platform to get your products in front of the right people. The team is very helpful with getting everything set up and provide great customer support! Very happy with my experience. **What do you dislike about Rokt Catalog (formerly Canal)?** Nothing so far has given me any issues with Canal. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal is helping me get in front of people I may not normally target. ### 19. Superb customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline S. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Every time I have concerns or inquiries, both support from Chat and Email are fast to reply. I also like how Yuval helped us with increasing our sales, which is by optimizing the names of the products. Amazing! Just amazing! **What do you dislike about Rokt Catalog (formerly Canal)?** None so far. I'm happy with Canal's services. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Sales conversion. The platform is helping us get more sales. ### 20. The Onboarding and the interactions with the team were great! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Their platform on shopify us excellent and super easy to use. I have received an uptick in my sales since joining their network. **What do you dislike about Rokt Catalog (formerly Canal)?** Really....nothing. I have been happy. They are always adding new companies and offers... can't complain. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal is offering new business and opportunities for me to partner with and get my small business out there. ### 21. Great, easy-to-onboard (& use) sales channel for brands **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Great user interface (built directly into Shopify), constantly adding new partners to work with, and a really simple/intuitive process for unlocking new sales—it is a valuable and low-lift way to increase sales. They also have a wonderful team that makes onboarding and ongoing support really easy. **What do you dislike about Rokt Catalog (formerly Canal)?** Probably the most challenging thing about Canal is the work required to find & pursue new partnership opportunities. As a brand owner, this takes time to do and can be difficult to prioritize. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal serves as a way for us to onboard new dropshipping partnerships i.e. it is helping us grow our revenue! ### 22. Easy to Use, Good Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** We originally signed up for Canal to sell our products on FLIP, which was seemless and a great selling experience fueled by UGC. We also received additional proposals from others sellers. **What do you dislike about Rokt Catalog (formerly Canal)?** Of course it would always be better to have lower commission fees on any platform. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** It is helpig us sell on FLIP and offering us an additional marketplace. ### 23. Easiest Way to Get New Retail Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Tanya B. | Founder- Fractional HR & Recruiting Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal is effortless to use and the team is very supportive. I highly recommend the platform if you are a brand looking for new partnerships and platforms. No fees unless there are sales. **What do you dislike about Rokt Catalog (formerly Canal)?** Nothing. it's great. Very easy to use. It is highly recommended. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** It is helping us increase our sales and visibility in the market without high marketing costs. ### 24. Easy to use, plugs in instantly **Rating:** 5.0/5.0 stars **Reviewed by:** Libie M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal is incredibly easy to use and seamlessly plugs in with our shopify store, making it possible for brands to discover us immediately, and sell our products seamlessly **What do you dislike about Rokt Catalog (formerly Canal)?** I wish there were more retailers on the platform, but I am sure they are growing and that will change over time. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Allowing other retailers to sell our products on their store. ### 25. Game-Changer for Supplier Partnerships and Distributions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** We recently started using Canal, and it has been a game-changer for our business. The platform is incredibly easy to use and implement. As a supplier, Canal has enabled us to discover and establish new partnerships with online storefronts seamlessly. The ease of integration and excellent customer support have been outstanding. Canal allows us to expand our reach without compromising on the authenticity of our brand. Highly recommend! **What do you dislike about Rokt Catalog (formerly Canal)?** I have not faced any issues that I dislike. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Is allowing me to integrate with brands that have more traffic in order to sell more. ### 26. Easily integrated w/ Shopify **Rating:** 4.0/5.0 stars **Reviewed by:** Molly Szkotak H. | Brand & Community Engagement Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** It was very simple to integrate on the backend, and has facilitated connections with other brands and partnerships in a way no other app has done. **What do you dislike about Rokt Catalog (formerly Canal)?** I don't see any downsides at the moment. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** It helps us easily find drop-shipping partners without all the back and forth of setting terms. ### 27. Easy to understand **Rating:** 4.0/5.0 stars **Reviewed by:** Kelsey H. | Owner and Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** It's a pretty easy and seamless integration and pairs with Shopify well. **What do you dislike about Rokt Catalog (formerly Canal)?** Nothing, it's been nice so far; however, the shop in which I'm partnered through Canal with doesn't seem to get a lot of traffic. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** It allows my products to be listed on other websites so I can manage my inventory all in one place. ### 28. Highly recommend for ecommerce brands **Rating:** 5.0/5.0 stars **Reviewed by:** Garrett P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Super easy to set up and get going! Canal made it easy to set up on our shopify store! **What do you dislike about Rokt Catalog (formerly Canal)?** No issues about Canal that comes up. Things were seamless and eay. Highly recommend. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** For us, getting access to more marketplaces and customers is key for our business to grow. Canal has helped us do that! ### 29. Canal is a great tool to partner with brands with minimal set up and maintenance **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The set up took less than a week and the staff that helped us set it up were super knowledgeable and talked us through any questions. It is easy to implement and integrates directly with Shopify which makes it super easy. **What do you dislike about Rokt Catalog (formerly Canal)?** If I open messages from email I dont get directed directly there. I have to login and find the messages. There really is very little that I dislike. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** We are partnering with another brand to offer bundles on their marketplace. This allows us to drop ship as part of their package/bundle. ### 30. Great Way to Build your Product Line **Rating:** 5.0/5.0 stars **Reviewed by:** Henry Y. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal has lots of businesses to work with that helps us offer more products to customers. Easy to use and easy integration. **What do you dislike about Rokt Catalog (formerly Canal)?** Wish they can get a lot more businesses to choose from. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Finding new products that is aligned with our business gives us an edge to offer more products ### 31. Easy to Implement **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer N. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** I discovered Canal through a few different e-retailers. Set up was easy and my business' first order came within days. Works very reliably to seemlessless connect to WooCommerce backend. **What do you dislike about Rokt Catalog (formerly Canal)?** Can't think of anything, everything has been running smoothly so far. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Expanding distribution to aligned retailers ### 32. A go-to for Brand Partnerships & Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal is a great multifaceted platform! I've recently used the platform to partner with other like-minded brands to enable revenue sharing of products on our Shopify site. This is the only platform I know that does this easily, and I regularly refer them to other brands looking for a similar solution. **What do you dislike about Rokt Catalog (formerly Canal)?** Opportunity for improvement by offering capabilities that allow brands to share customer information with each other if the customer chooses to opt in. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** This is an easy solution to drop shipping. ### 33. Baile x Canal **Rating:** 5.0/5.0 stars **Reviewed by:** Kylie G. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** We are so happy to have Canal as our dropship partner. The team has been great and very supportive throughout the onboarding process as well as after we have launched the site. What initially drew us to Canal was the list of brands already partnered with them which made things easier. **What do you dislike about Rokt Catalog (formerly Canal)?** The only dislike i have with Canal is the website has a few bugs like certain pages don't load when they should. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal solved our problem in needing a drophip platform. ### 34. Used it for almost a year, love it **Rating:** 4.5/5.0 stars **Reviewed by:** Tamara S. | Social Media Mangager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The integration is working really well so far, very seemless. Hoping to get more collabs with businesses. The team is quick to respond to any questions and brings opportunities forward. **What do you dislike about Rokt Catalog (formerly Canal)?** Understanding other opportunities for collabs **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** It's allowing us to be more more social platforms and fulfil easily ### 35. Easy to set up, to use, to find partners! **Rating:** 5.0/5.0 stars **Reviewed by:** Mickaël J. | Head of eCommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The solution is straight forwarding, easy to use, good customer support, simple everybody should use it! It's free and help your business to grow! **What do you dislike about Rokt Catalog (formerly Canal)?** You can only show the same price as on Shopify with some partners **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** It connects our catalogue to marketplaces dfirectly ### 36. Best integrator we've worked with **Rating:** 5.0/5.0 stars **Reviewed by:** Val N. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Ability to list on multiple vendors and seamless integration with shopify **What do you dislike about Rokt Catalog (formerly Canal)?** More vendors and partnership options would be good. Also unable to change pricing **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** We don't need a million apps for each marketplace we're listing on. Canal does it all in one platform ### 37. Great platform for e-comm **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Getting on Canal was a breeze, we got onboarded quickly and easily, and we we're able to use Canal to integrate with other platforms immediately. Canal seamlessly integrated into our Shopify store and we saw sales through our 3rd party platforms using Canal almost immediately. **What do you dislike about Rokt Catalog (formerly Canal)?** No issues so far, support easily helped us with answering our questions. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal allows us to connect our inventory with other platforms, helping put our products in front of more customers, increasing sales and growing brand awareness. ### 38. Slick product and unmatched team support **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie R. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** We onboarded with Canal last year because their product was the slickest we encountered for what we needed. When we onboarded, the Canal team was absolutely unmatched in their level of support. They felt like an extension of our team! **What do you dislike about Rokt Catalog (formerly Canal)?** Despite how easy the product was to install, we still had a few hurdles with integration on the biz ops side. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** They are allowing us to sell other brnds' products on our store, thereby allowing us to test new concepts. ### 39. Collaboration on a new level **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** I like that we are able to work with like minded companies to collaborate and get in front of new audiences with our products. I also like being able to feature brands we love and share them to our audience as well. **What do you dislike about Rokt Catalog (formerly Canal)?** The integration with WooCommerce was tricky to navigate. Shopify is much easier, but the Canal team was helpful in working with WooCommerce to get this up and running. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal is helping us increase brand awareness and deepen partnerships with other brands. ### 40. Canal has been a great experience for me as a small business owner! **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Ease of use and integration; all of my storefronts and proposals are in one place which is so convenient. **What do you dislike about Rokt Catalog (formerly Canal)?** I haven't found anything I dislike thus far; it's pretty straight forward. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal is allowing me to have my product in front of even more consumers. ### 41. Simple On-Boarding and Easy to Use Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal seamlessly integrated with our Shopify store using its plug-in, making the setup process a breeze. The interface was intuitive, allowing us to easily choose which products were available for sale with simple toggles. From a fulfillment perspective, the orders flowed smoothly through the system, significantly simplifying the process for our production team. **What do you dislike about Rokt Catalog (formerly Canal)?** One of the more challenging aspects of using Canal is the effort needed to identify and pursue new partnership opportunities. As a brand owner, dedicating time to this task can be demanding and hard to prioritize. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal serves as our dropshipping platform and offers an excellent selection of brands. For Shopify, the workload is minimal, making it a convenient choice. ### 42. Great Dropship program for Shopify **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal is a very easy to set-up and use dropship platform that is made for Shopify. If you're already selling on Shopify, and you want to expand your dropship business, it's a no-brainer. We have also used it for partnership bundles, and loved that we could manage inventory and commissions, and shipping options all within Canal. **What do you dislike about Rokt Catalog (formerly Canal)?** I wish Canal helped us find brands to work with. Their system is easy to use, but you have to do it all yourself. It's important to have a sales person managing out-reach to get the most out of the platform. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal is our dropshipping platform. There is very minimal work if you're on Shopify, and they have an amazing selection of brands. ### 43. Great App **Rating:** 5.0/5.0 stars **Reviewed by:** Phil G. | Director of Operations and Co-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal has opened us up to new customers from several new platforms. **What do you dislike about Rokt Catalog (formerly Canal)?** Cant' think of anything I dislike at the moment. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal has opened us up to more customers than we would have had without it. ### 44. Easy integration and pleasure to deal with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Working with Canal for the last few months has enabled us to connect with several retailers and move a nice amount of products. The integration setup was a breeze and we were up and running in just a day or 2. We are very happy to be working with them. **What do you dislike about Rokt Catalog (formerly Canal)?** Very happy with Canal, ww have nothing to complain about **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Getting our products out there and making our brand more visible ### 45. Exposure to D2C channels **Rating:** 4.5/5.0 stars **Reviewed by:** Judy G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Easy to use marketplace. I like the direct access to D2C consumers. **What do you dislike about Rokt Catalog (formerly Canal)?** There are a lot of products on Canal, could use more specific search categories. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** I am gaining exposure on canal and reaching a wide audience. ### 46. great dropshipping platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** it was so easy to install, it's user friendly and very easy to navigate **What do you dislike about Rokt Catalog (formerly Canal)?** we had to set up an account as a buyer and a seller and I'm still not sure why and when to use which account **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Canal makes it easy to connect with stores and handles all the tricky parts of dropshipping for us. It takes away tons of hours spent on administrative tasks like negotiating, creating contracts, and constant back-and-forth communication. ### 47. Who wouldn't want more channels to sell their products!? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal has been great for us as they opened up several new eComm channels for us to sell our products through. They make it so easy on the backend as well. Very easy intigrate with Shopify. **What do you dislike about Rokt Catalog (formerly Canal)?** Not much to say here, but I guess if they could improve somewhere, it would be to increase their awarness so that more people can discover canal! **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Reaching more sales channels and more end consumers. ### 48. Seamless integration **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | Product Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Easily integrates directly into Shopify, makes selling seamless **What do you dislike about Rokt Catalog (formerly Canal)?** Not easy to add new marketplaces to sell on **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Allows us to list on channels that we would otherwise be unable to list ### 49. Go-to solution for drop shipping. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** Canal has provided a seamless solution for building out a very low touch drop shipping program with very little setup up work and no starting costs. **What do you dislike about Rokt Catalog (formerly Canal)?** As a supplier, I wish it was easier to locate well aligned retail partners to pitch to. **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** The major problem Canal is solving is in keeping the backend of transactions seamless. No invoicing, no manually processing orders. Canal just does it's job. ### 50. ONE OF THE BEST DECISIONS OUR COMPANY HAS MADE! **Rating:** 5.0/5.0 stars **Reviewed by:** Gloria G. | Sales Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Rokt Catalog (formerly Canal)?** The onboarding was so easy almost magical. we were able to see great results in a short period of time and these keep increasing. Our products are having an amazing visibility. Customer Service and support goes beyond expectations. This is just awesome and would highly recommend. **What do you dislike about Rokt Catalog (formerly Canal)?** We have not encountered any situations to complain about! **What problems is Rokt Catalog (formerly Canal) solving and how is that benefiting you?** Giving more visibility to our products which obviously increases our sales! ## Rokt Catalog (formerly Canal) Discussions - [What is ROKT used for?](https://www.g2.com/discussions/what-is-rokt-used-for) - [View Rokt Catalog (formerly Canal) pricing details and edition comparison](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+16%3A16%3A09+-0500&secure%5Bsession_id%5D=fdfbb808-a262-43d5-bcbe-3f059e1c2280&secure%5Btoken%5D=01e2051cad64eac0ecca349dce73187dfff6540aebea43da588a9e3d619bffbe&format=llm_user) ## Rokt Catalog (formerly Canal) Integrations - [Android](https://www.g2.com/products/android/reviews) - [Flutter](https://www.g2.com/products/flutter/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [React Native](https://www.g2.com/products/react-native/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Rokt Catalog (formerly Canal) Features **Vendor Tools** - Live Chat - Food Delivery Support - Rental Service Support - Booking System **Product Sales** - Product Search - Product Reviews - Product Filters - Product Page Customization **Customer Tools** - Ratings and Reviews - Real-time Shipping Calculators **Administration** - Reports & Analytics - Order Tracking - Pricing Automation - E-commerce Platform Integration - Process Automation **Localization** - Multi-Language Support - Multi-currency Support **Software Offering** - Standalone - Plugin ## Top Rokt Catalog (formerly Canal) Alternatives - [ShipStation](https://www.g2.com/products/shipstation/reviews) - 4.3/5.0 (573 reviews) - [Carro](https://www.g2.com/products/carro-carro/reviews) - 4.4/5.0 (122 reviews) - [Sellvia](https://www.g2.com/products/sellvia/reviews) - 4.8/5.0 (194 reviews)