The most useful thing about responsetap is the ability to track calls to the keyword level

It's pretty easy to set up and having the extra data to work with can really take your accounts to the next level. With smart bidding strategies being so prevalent now, being able to track calls so effectively means we can let the machine learning work its magic.

All the advanced features which give you insight into every single call. We have found the call recording very useful as well in determining the quality of a lead. We have used other call tracking providers in the past, but ResponseTap has by far been the best.