Easy to use and replaces several softwares all in one CRM.

I like that REsimpli was purely built for investors. There's no extra fluff that gets in my way, it knows what I want out of the software.

Everything makes sense. No lengthy setup or training is needed to get right in and use the system. Support is extremely responsive and there are plenty of self-help resources if needed. The team is constantly developing new features and seems to take user feedback seriously. Most importantly though it's a fun, effective, & straightforward tool to use compared to most other REI systems out there.