I have been using Pulsar to give me a better understanding of my company, Two Ugly Mugs social performance across FB, IG, Twitter, and YouTube.
This has allowed me to create my own competitor landscape and learn where there are areas that I can improve on.
It has also given me the opportunity to learn more about my customers and listen to their feedback.
My account manager has been very patient with me, as this is the first social listening tool that I have used and he has shown me some very cool ways of how I can segment my data.
Also, the visuals are badass.
The best part working with Pulsar is have the power to manage enough data to track and measure, this is helpful to understand certain insights and then put it on practice with all the campaings and brands that we work with.
JF
John F.
Social Insights Strategist at Discovery Communications
We've used Pulsar's social listening and profile monitoring suite to serve corporate research projects for two years. Our intelligence team uses Pulsar TRAC to measure conversation surrounding our own and our competitor's IPs, and the talent management team uses the CORE product to track post performance across our roster of on-air personalities.
Data are presented in minimalist, modern graphs and treemaps that scale well, offer customization in the displayed results and can be exported for use in our own presentations. The way the products have evolved over time reflects a development priority on understanding audiences through connected networks of influencers, and standard capabilities like top keywords and bio terms are available.
From a usability standpoint, Pulsar's products are lightweight and responsive, and reliably remember your browser. This makes them easier to open for a quick glance at data than competing services which can be slow to load or to log you in.
Pulsar's people are smart and resourceful, from account to tech teams to their own staff of researchers. As a US customer, they're often available for support very early in the morning and on weekends.
The social listening product (TRAC) covers data from Facebook public pages, Twitter, Instagram, YouTube, Tumblr, and news/blogs/forums. The monitoring product (CORE) can pull in public-facing data from Facebook, Twitter, Instagram and YouTube. When we signed in December 2016, there was no limit on users or seats at any pricing level.
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