I'm just starting in the ecommerce world and I was fortunate enough to come across postalitics. Postalitics performs exactly the way they advertise it to. I've experienced a lot of insight through their program. I like how easy they make it to gain way to direct mailing.

The best thing about the platform is that is solved a mailing issue that I was having which was expensive and time-consuming. The integration with the CRM was the ease of use and implementation that I was looking for.

It's simple to use, and the ability to insert variable tags for personalization is great, as is the out-of-the-box Salesforce integration. The ability to add personalized URLs and QR codes is also great.