The tracking of the status of every mail piece that gets sent out to my list. Also, knowing that I know only pay for the verified addresses that are delivered. Great product!
We have made great use of Postalytics' ability to integrate with Salesforce. We trigger direct mail events based on criteria on our records and track the success and deliverability of that direct mailing without having to leave the Salesforce environment. We can automate and track mailings on mass and have created a simplified business process for what would be an otherwise time-consuming function.
Love that I can send direct mail without minimums. The builder tool is easy to use and it has great analytics. They were even able to get a mailing list for me through one of their vendors!
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