I love Phonic's ability to hold large corpuses of voice recordings and the fact that it can automatically generate transcripts for export, which makes it easy to analyze it through another platform like the Linguistic Inquiry and Word Count software. I appreciate also that it has extensive features for survey logic like other platforms while simultaneously allowing for voice recording. Phonic's platform is easy to use and intuitive, and I was easily able to jump right in to begin my research.
We subscribed to Phonic because of the possible audio answers. We are using it in our recruitment process so we can check the candidates' communication skills from the very beginning. It saves us a lot of time.
Automatic audio processing of open ended questions allows for fast and elaborate responses. High flexibility in design, interactivity and good looks greatly help UX
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