I really like the large variety of features in Permutive that are mostly easy to understand and use. It's the most attractive Data Management Platform (DMP) in the market for me because of their offering. They are continuously developing useful and relevant features while listening to customer and market feedback. I appreciate that they're actively trying to solve challenges in the market, like data collaboration, curation, identity management, and improving the RFP process with features like AI keyword/audience explorer or recommendations. Tools like Planning help my team make our work and the entire RFP workflow more efficient, allowing us to reduce the lead time for offers and provide quicker responses to stakeholders.

I like the ease of use of Permutive; the UX is clean, making it easy to navigate and train someone on. The wide variety of features is brilliant and allows for full management of the digital audience lifecycle. I find the targeting optimization particularly beneficial, especially when cohorts are underperforming and we can't quite figure out why. Also, the initial setup was very easy.

Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies audience creation. The connectivity via BigQuery significantly speeds up data import, especially for companies with a huge volume of data. Furthermore, it boasts various integrations with key market platforms like Google DV360, Facebook, and Google Ad Manager. The reports for audience analysis are outstanding, allowing for diverse audience cross-referencing.