The feedback system with different values from the your team and customer creates impressive portfolio based on company received feedback and suggestions, it helps to grow in right direction.

User friendly dashboard, customized fields/reporting, ability to drill down to product/creative levels to see what other competitors are doing. I also really like the category watch feature!

I really like how you can drill down to hot spots by demographic. Additionally, it is helpful to understand the full story when you can click on a statement with low favorability and see how the negative participants responded to other questions compared to the positive participants.