Very easy to use. Does not take long to learn how to jump into the software and put together a content track

The ability to create pre-curated "Tracks" of content is a game changer that really drives binging. The time-based content consumption analytics are incredibly rich and actionable. The ability to gate content based on a variety of criteria such as time spent on track, number of assets viewed, etc. makes gating content less intrusive for the viewer and leads to much greater form conversion rates vs gating every asset. Ability to tag content with topics, funnel stages, etc is helpful for reporting and filtering. SFDC integration for sales people is absolutely game changing and provides engagement insights that are easily accessible. Importantly, the ability to set an engagement threshold (based on time spent) at the asset level has made our scoring and MQL processes a lot smoother because we get less false-positives. There's a lot of great data that is passed to our MAP via PathFactory, and there is a limitless number of ways this data can be used for alerts and informational emails that surface hot leads/acccounts.

PathFactory has an amazing UI that makes it extremely easy to navigate, organize, and configure your content tracks.