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PathFactory

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527 reviews
  • 2 profiles
  • 6 categories
Average star rating
4.3
Serving customers since
2012

Profile Name

Star Rating

314
168
38
7
7

PathFactory Reviews

Review Filters
Profile Name
Star Rating
314
168
38
7
7
Missi C.
MC
Missi C.
CMO, Spirion
11/19/2024
Validated Reviewer
Review source: Seller invite
Incentivized Review

Content Intelligence w/ Organization

Enjoy user conversion data and providing paths of discoverable content. BDRs and CSMs enjoy the Revenue Intelligence for better and more informed conversations with Accounts.
KK
Kay K.
11/18/2024
Validated Reviewer
Review source: Seller invite
Incentivized Review

Pathfactory has elevated our Content sharing and Tracking activities

Ease in content management: Strong content hub that simplified loading and tagging assets to make it easy, from an admin perspective, for me to push relevant content to prospects and customers on the company channels. Targeted Content Experience: With Pathfactory, focused content experiences are enabled to drive lead generation, especially when I create targeted content in several languages for different regions like NA, Europe, APAC, and so on and so forth. It has been 2 years since I have worked on this platform, and I just love it.
Trinh N.
TN
Trinh N.
11/14/2024
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Gain understanding on your content performance to serve the right content to your customers.

- The support team! Mohit is our SE, the most diligent, and helpful, and always goes above and beyond for our requests. And, the rest of the CSM team (Laura and Craig). Shout out to the team. This has helped us tremendously to move fast since day 1 - Real-time account engagement on the website. Unlike other enrichment tools that give insights on third-party sources, this is a combination of first- and third-party insights. - Customized content playlists and microsites. - Sales visibility on Account Engagement as well. We enabled both Sales and Marketing to use these tools to provide better nurturing while gaining a better understanding of customers' needs.

About

Contact

HQ Location:
Toronto, Canada

Social

@pathfactory

What is PathFactory?

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns. Request Description: I want to update the general description that shows up when G2 users search for PathFactory.

Details

Year Founded
2012