I like the interface and easy analytical reporting on Ortto. My favorite feature is the calendar view, which really helps me assess our posting schedule. I also really enjoy the EDM editing features and interface; it makes it very easy when doing end-of-month reporting to see what sends I made in the previous month. The editing features and interface are easy to use, and it is quite straightforward to make a nicely templated EDM for sending. I also found the initial setup to be an easy transition for my team and the sales team.
It was an excellent way to quikly revise and test ideas. Easy to use. I used it almsot daily for a quite a while when doing emails and newsletters as the community manager for an edtech startup.
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