The underlying database, and ability to customize attributes have become more useful than I first anticipated. I spend most of my time updating data in the underlying database and then having that feed Power BI reports.

All the community around the Enterprise Architecture concept. From good articles and insights from other persons in the same area to free assets that everyone can use! With self-explanatory videos and demos, the consult community always willing to 'show their face', its clearly a partner to take into consideration. The market segment approach is always very good to showcase benefits.

What makes the product useful is the function of efficient data modeling by generating simple graphs for easy comprising. You will easily use the Visio-based interface. Many videos and training materials online are available for beginning.