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Opal

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219 reviews
  • 11 profiles
  • 3 categories
Average star rating
4.1
Serving customers since
2011

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Opal

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Collaborative Planning for Brand Marketers

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Opal Reviews

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Star Rating
104
86
25
4
0
Ramzauva C.
RC
Ramzauva C.
Social Media Marketer | Writer
11/13/2025
Validated Reviewer
Review source: Seller invite
Incentivized Review

Clean Calendar View, Needs Better Integrations

I appreciate Opal's wonderful calendar view, which is not available in other social media management tools, making it incredibly useful for organizing content. It allows me to efficiently plan and organize social media content for the week and month, and I can seamlessly share this organized view with other stakeholders. I especially like the clean, simple, and hassle-free calendar interface that enhances ease of use without any unnecessary complications. Additionally, Opal provides a great user experience for managing posts across different platforms, which is beneficial in maintaining a cohesive and effective social media strategy.
JS
Julia S.
11/13/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Outstanding Calendar Feature Enhances Productivity

I really like the calendar feature, that is really well laid out in a way that is very clear. I like that you can put in placeholders before picking out the content as I enjoy planning content ahead without inputing the actual content. I also feel like there are lots of places to add notes and extra info where needed. Just very easy to use in general, nothing seems too complicated.
Dayna V.
DV
Dayna V.
11/12/2025
Validated Reviewer
Review source: Seller invite
Incentivized Review

Effortless Setup and Stellar UX

I absolutely love the UX of Opal, as it makes the system incredibly easy to navigate, which enhances my overall experience using it. The ease of navigation means I can manage my tasks without any hindrance, saving time and effort. I also highly value the dashboards offered by Opal because they ensure I stay on top of all my projects, providing a comprehensive overview that enhances my project management efficiency. Furthermore, the initial setup was remarkably simple, making it a significant strength of Opal, which allowed me immediate access to all the content across my organization required for my tasks.

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HQ Location:
Portland, OR

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What is Opal?

Opal is the planning platform built for marketers to plan, create & calendar their content. Marketing and communications teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.Learn how Opal drives results for best-in-class brands like Starbucks, Target, Activision, GM, and countless others at workwithopal.com.

Details

Year Founded
2011