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Opal

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219 reviews
  • 11 profiles
  • 3 categories
Average star rating
4.1
Serving customers since
2011

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Opal

210 reviews

Collaborative Planning for Brand Marketers

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Opal Reviews

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Profile Name
Star Rating
104
86
25
4
0
Verified User in Computer Software
UC
Verified User in Computer Software
11/13/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Opal Brings Clarity and Collaboration to Complex Marketing Plans

What I like most about Opal is how clearly and intuitively it brings our entire marketing landscape together. The platform turns complex, multi-channel plans into a single, visual source of truth that everyone can understand at a glance. The calendar and Board views make it incredibly easy to see how campaigns connect, avoid overlaps, and align content across teams. I also appreciate the workflow clarity — approvals, collaboration, and content previews all live in one environment, which reduces back-and-forth and speeds up execution. The true-to-life preview feature is especially helpful because it allows us to see exactly how content will appear on each channel before publishing. Overall, Opal makes planning feel organized, transparent, and genuinely collaborative. It removes the chaos from marketing operations and replaces it with structure and shared visibility.
Caroline W.
CW
Caroline W.
Digital Demand marketing manager
11/13/2025
Validated Reviewer
Review source: Seller invite
Incentivized Review

Streamlined Scheduling for our social strategy

I love using Opal for social media scheduling, planning, and strategizing across markets. Opal makes it easy to maintain a clear schedule and provides an easier visual strategy with precise market designations. I particularly appreciate how simple it is to add information and collaborate with my team on projects within the platform.
Michelle C.
MC
Michelle C.
11/13/2025
Validated Reviewer
Review source: Seller invite
Incentivized Review

Effective Project Management with Some Learning Curve

I use Opal for managing my projects and organizing my daily work list, which significantly aids in visualizing my tasks, including those in progress or on hold. I find the ability to add 'moments' without incorporating them into the calendar very beneficial, as this feature allows me to keep track of smaller, personal tasks that don't necessarily need to be visible to others. This tailored functionality helps streamline my workflow by separating significant projects from minor tasks, preserving privacy where needed, and enhancing my task management experience.

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HQ Location:
Portland, OR

Social

What is Opal?

Opal is the planning platform built for marketers to plan, create & calendar their content. Marketing and communications teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.Learn how Opal drives results for best-in-class brands like Starbucks, Target, Activision, GM, and countless others at workwithopal.com.

Details

Year Founded
2011