Olark is consumerized. Once you login, you know how to use it. It's simple, easy, and user friendly. I really liked that you can instantly send a transcript upon request. People were able to reach out as needed and were able to multitask while doing so (check their mail, feed their kids.) I also liked that I could multitask by chatting with multiple people. People with not so savvy typing abilities were able to adjust the amount of chat bubbles to fewer tabs, while faster and more advanced associates were able to increase the amount of tabs.

it has very simple integration with Zen Cart or any site. it just works. Users need very little training. I like the new feedback function. With very simple configurations you can do it to do very powerful things. It integrates with Google Analytics very well. I love being able to see what page our customers are on while they browse our site. When we are not available it turns into an awesome contact us form. I love the ability to magically push a site visitor to a different page on our site. The dashboard, transcripts, reporting has been great. I really like the new Customer Satisfaction surveys that it asks.

It allows you to talk to people on your site