What I like best is how with Olark I am able easily to connect with customers in real-time and see what they're seeing.
Some customers don't want to call in and they might be multitasking so task offers another medium for our customers to connect with us and shared their issues and get answers in real-time. This is great as opposed to emailing us through our contact form- which often involves a lot of back and forth and wait time between each party's response. It takes on average 10 minutes to get a chat complete to resolve all their questions, whereas versus email we would have to sometimes take up to 24 hours to get an issue resolved with all the back and forth.
Also, with Olark, we can see what page the customer is seeing which ensures that we are both on the same page. #punny
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