Numerator data give us visibility to previous blind spots in the marketplace. For the beauty business, as much as 75% of sales happen outside the scope of legacy Panel & POS providers so solving for this blind spot is critical for us to successfully compete. The ease of use and simple structure of the Numerator tool allows for access to business critical insights by a broad range of users.

The combined receipt data with psycho-graphics, demographics and media consumption.

Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors