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NextRoll

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4.1 out of 5 stars
1,339 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.1
#1 in 1 categories
Grid® leader
Serving customers since
2018
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AdRoll

734 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

605 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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738
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39

NextRoll Reviews

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Profile Name
Star Rating
738
439
97
26
39
Lorenza M.
LM
Lorenza M.
04/17/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

We love working with AdRoll!

|AdRoll ABM (Formerly RollWorks)
I think using this platform has definitely been great for us. Being able to segment and target specific accounts for ads has changed the way we capture leads positively. The only minor thing I think can be better is the email uploading tool, sometimes is quite annoying when trying to edit or upload new emails. And the integration with Zoho, it is hard for us to track down results because there is no integration at all.
Nikhil P.
NP
Nikhil P.
04/17/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Efficient Targeting, Flexible Setup, Needs Better Reporting

|AdRoll ABM (Formerly RollWorks)
What I like most about AdRoll ABM (Formerly RollWorks) is how easy it makes targeting the right accounts. The platform helps focus on high-value prospects instead of a broad audience, and the ability to track engagement in one place is really helpful. It simplifies campaign management and makes it easier to see what's working.
Verified User in Computer Software
UC
Verified User in Computer Software
04/16/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Powerful Multi-Platform Targeting for Larger Enterprise Accounts

|AdRoll ABM (Formerly RollWorks)
It helps me target larger accounts across multiple platforms. For our enterprise motion, that’s been especially helpful, and it’s worked better for us than other tools.

About

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HQ Location:
San Francisco, California

Social

@NextRoll_Inc

What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018