The platform can do SO much: personalization, a/b testing, targeted messaging by vertical, account, etc. It's so impressive. But while being able to do so much, it's incredible easy and intuitive to use. Our CSM was SOOOOO helpful (honestly the best I've ever seen) and helped us navigate the solution, was proactive in giving us tips and ideas for how to use it next. The usage is limitless, so having someone shepherd you and imagine what you didn't think was possible really helped us. The other great thing about Mutiny is the data: it proactively notifies you of performance improvements due to your changes. You don't have to hunt this down in a dashboard or report you build yourself. You get push notifications that your recent A/B test is performing X% better than the control, or that you got X accounts engaged and the actual account names. This helps us take action a lot more quickly.

Mutiny offers good personalization insights to help you decide which segments make the most sense to personalize for. Then, the page editor makes it super easy to personalize content and test popup components on the site. Their support team is very friendly and helpful when we need them. When we started with Mutiny, we had a great rep named Natalie who offered valuable ideas for the account and was always happy to discuss ideas further on regular Google meetings.

Not only do you get a top-notch platform thats easy to use, has great playbooks (case studies and playbooks from other successful clients), amazing dashboards that help you see the impact on upper funnel (leads) and lower funnel (opportunities and closed won revenue), ABM bonuses (like identified companies visiting your site via their native integration with 6sense and ability to segment and personalize experiences based on intent), and so much more on the product side. If that wasnt enough, we also had an awesome account rep (June Castro) who pushed us to continue to launch new experiments each time we met, reminded us of functionality we hadnt tried yet and also put us into some early betas (-Mutiny is constantly iterating and evolving their product). Theres so many simple changes you can make to your site without developer support that makes this the BEST tool for marketers! The tool can be expensive but pretty much at parity with other big testing platforms like VWO ans Optimizely. I think all the integrations, constant product optimization, AI content/copy recommedations, and support make this a stronger solution than the competition and within just a few months I was able to show my executive team that the opportunities we generated and even deals won far surpassed the annual Mutiny contract value. Sign with Mutiny! Just do it 🤗🔥👍