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MSG91

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4.6 out of 5 stars
230 reviews
  • 3 profiles
  • 9 categories
Average star rating
4.6
Serving customers since
2010
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MSG91

207 reviews

A cloud communication platform offering powerful messaging solutions to empower business communications.

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HELLO By MSG91

18 reviews

HELLO is the futuristic version of a contact centre to bridge the communication gap between you and your customers. A one-stop solution for tracking, managing and solving customer support tickets so you can streamline your support channels and chat across RCS Widget Bot Social Media (Facebook, Twitter, Whatsapp) Email and every possible chat platform.

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MSG91 WhatsApp Engagement Platform

6 reviews

The MSG91 WhatsApp Engagement Platform empowers businesses to connect, automate, and engage with customers through WhatsApp — using the WhatsApp Business API, Chatbots, Voice Calls, and Voice Bots. Built on MSG91’s reliable CPaaS infrastructure, it helps brands deliver fast, secure, and personalized communication at scale. Whether it’s sending OTPs, automating support, or running marketing campaigns, MSG91 ensures every message reaches the right user at the right time. All-in-One WhatsApp Suite WhatsApp Business API: Send verified messages, alerts, and promotional campaigns from your official business number with end-to-end encryption and delivery tracking. WhatsApp Chatbot: Automate customer queries, FAQs, and lead qualification with AI-driven bots that respond instantly 24×7. WhatsApp Call & Voice Bot: Allow users to interact via voice calls on WhatsApp, powered by smart voice recognition and response workflows. Omnichannel Integration: Combine WhatsApp with SMS, Email, or RCS inside MSG91 for consistent customer journeys across every touchpoint. Powerful Features No-code chatbot builder for quick setup Two-way conversation support Automated message workflows and triggers Multi-agent shared inbox for collaboration Real-time delivery and engagement analytics Verified business account with enterprise-grade security Why Businesses Choose MSG91 Over 30,000+ global brands trust MSG91 for secure and scalable communication. The WhatsApp Engagement Platform extends that reliability to conversational automation. Built to handle millions of messages daily Simple REST APIs and SDKs for fast integration GDPR, TRAI, and WhatsApp policy compliant Transparent, pay-as-you-go pricing 24×7 technical and onboarding support Industry-leading uptime and performance Use Cases Customer Support: Automate first-level conversations and hand over complex queries to agents. Sales & Lead Management: Capture, qualify, and nurture leads automatically using chat and voice bots. Transactional Messaging: Deliver OTPs, order updates, and payment confirmations instantly. Marketing Campaigns: Send personalized offers, reminders, and feedback requests on WhatsApp. Feedback & Surveys: Collect customer ratings and reviews directly through chat.

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MSG91 Reviews

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Profile Name
Star Rating
187
35
1
1
7
Burhan A.
BA
Burhan A.
Senior Backend Developer
04/18/2026
Validated Reviewer
Verified Current User
Review source: Organic

Reliable, Flexible OTP API with Consistent Delivery Under Load

|HELLO By MSG91
As a backend developer, I mainly look at API reliability and integration flexibility, and MSG91 has performed reasonably well in those areas. We used it to implement OTP verification in the authentication flow, and the API responses were very consistent. Looking at the documentation, the integration didn't seem very difficult, especially when working in a Node.js environment. You can track logs from the dashboard, which is useful when debugging. Even though there was a high request load on our system, message delivery was successful in most cases. Even during a user login spike, the OTP flow didn't break down completely – this was important for backend stability.
Shauna Z.
SZ
Shauna Z.
Product Management
04/18/2026
Validated Reviewer
Verified Current User
Review source: Organic

Smooth API Integration and Centralized OTP & SMS Messaging with Fast Deliveries

|MSG91
We mainly use MSG91 for order updates, OTP verification and customer notifications. What we found most helpful was being able to manage multiple communications from one place - both OTPs and transactional SMS messages. This means we don't have to maintain separate services. The API integration process was smooth for us. The development team managed to set up the basic flow in a very short time. In particular, it has become easy to trigger order confirmation SMS messages. Another positive aspect is that deliveries are fast most of the time - customers receive updates quickly, which has led to a slight reduction in support queries. You can track issues by checking the logs on the dashboard, which is useful in practice.
Alex A.
AA
Alex A.
Director, Product Management
04/17/2026
Validated Reviewer
Verified Current User
Review source: Organic

Fast OTP Delivery and Easy API Integration with MSG91

|MSG91
We use MSG91 within our SaaS app for user verification and system notifications. What I like the most is the OTP delivery speed. Most of the time the users get the OTP within a few seconds. This helps to keep the onboarding flow smooth. Integrating the API was easy. The SMS API setup was done in no time by our development team and the documentation is clear. You can look at the logs that show the SMS sent and failed from the dashboard. Moreover, in addition to OTPs, we can also send transactional alerts (like account updates or payment confirmations) from the same platform, which has multi-use support. This means you will not even need to use a different tool, thus simplifying the workflow.

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HQ Location:
Indore, MP

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@msg91

What is MSG91?

MSG91 is a cloud communication platform designed to enhance customer engagement for businesses through its efficient messaging and voice services. It offers a range of solutions, including bulk SMS, voice messaging, email, and transactional messaging services, allowing businesses to connect with their customers effectively. With a focus on reliability and scalability, MSG91 serves a variety of industries by delivering communication APIs and tools that integrate seamlessly with existing systems. The platform emphasizes security and compliance, ensuring that client communications are conducted securely.

Details

Year Founded
2010
Website
msg91.com